Patricia Staino

Storyteller. Content Creator. Editorial Pro.

United States

I'm a creative storyteller experienced in writing and editing long-form articles, blogs, newsletters, thought leadership POVs, and case studies, primarily for the B2B tech space. I love brainstorming new ways of telling a story—there are no old plots, only twists that haven’t been explored yet. My superpower is finding the undiscovered nugget of the story and polishing it until it’s golden. I am deadline-driven, passionate about storytelling, and try to bring a little bit of fun to every project.

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The Retail Roundup | LinkedIn

Salesforce's monthly LinkedIn newsletter covering retail industry insights, shopping trends, and insider tips

Deloitte Insights - Annual Tech Trend Report
12/01/2018
Deloitte Client Case Studies - 2019 Tech Trends Report

The PDF includes a collection of the case studies and client POVs I wrote for the annual Tech Trends report. I interviewed the customers and our internal SMEs before crafting the content..

The Retail Roundup Newsletter on LinkedIn
02/20/2025
Retail Success Starts and Ends with Loyalty

I write about how retailers need to integrate loyalty across every customer touchpoint, and how point-of-sale systems can help.

LinkedIn
05/20/2025
Deadlines Make Me Happy

In this post I talk about how and why deadlines are an essential part of the editorial process.

LinkedIn
05/02/2025
Content Lessons from the Met Gala

Sure, the Met Gala doesn’t get a lot of love on LinkedIn. But if you’re a content marketer, editorial lead, or thought leadership nerd like me, you should be taking notes between red carpet recaps.

LinkedIn
05/13/2025
Rewarding the Makers

I wrote a LinkedIn post on "sideways specialists," creators who choose to become experts in their fields rather than chasing the next promotion.

LinkedIn
04/21/2015
Yes, I Can Get That Customer Story!

Securing customer quotes, testimonials, and case studies isn’t the easiest part of a marketer’s job, but they are vital. After 20 years of chasing down customers for interviews, I’ve found some best practices to ease the process.

LinkedIn Post
04/17/2025
How Can You Turn SMEs into Storytellers?

Turning leading-edge tech specs into compelling thought leadership requires an editorial pro that can craft a storyline with little more than a calendar invite and a few follow-up pings.

Forbes.com
09/19/2019
The Era Of Intentional Innovation

A thought leadership byline ghostwritten for Deloitte's Chief Technology Officer on the need for a deliberate innovation plan to shape ideas for markets, rapidly vet value, and scale accordingly.

Forbes
06/06/2018
Benefits for Bots and Other HR Conundrums

A thought leadership byline ghostwritten for Deloitte's Chief Technology Officer on how HR needs to learn to manage a collaborative human-machine workforce.