Mary Devereux

Creative and Data-Driven Content That Drives Success

United Kingdom

I am a senior communications professional with UK and international experience who has worked in-house, with communications consultancies, and with a news organisation. I am a strategic and creative client counsellor, with deep expertise in corporate and brand reputation, stakeholder engagement, employee communications, and issues and crisis management.

I excel in developing and executing thought leadership strategies and brand narratives that enhance organisational and brand reputation. My ability to craft compelling ideas, messages that resonate, and data-driven, multi-channel, AI-friendly, creative content has consistently driven audience engagement.

As a UK national, and having lived and worked in several countries around the world, I bring a global perspective to corporate and brand content, enriched by my diverse experience in international markets and local contexts.

Portfolio

Corporate & Financial

Linkedin Post
12/04/2024
Smart City Tech Trends to Watch as We Approach 2025

Fact: China witnessed the world's first ever inter-city electric air-taxi flight earlier in February this year. This astounding feat of innovation was once science fiction, but now science fact and a daily reality that is reshaping our urban environment.

White Paper
06/30/2023
The Business of Asia

White paper on key issues in Asia for DLA Piper's Global Meeting held in Hong Kong

LinkedIn
05/19/2023
Underwriting with a Selfie

LinkedIn Post 2 as part of a campaign for Lapetus Solutions at ITC Asia 2023 - https://tinyurl.com/3ptd6x69

LinkedIn post
07/25/2022
LinkedIn Post

LinkedIn post on behalf of the CEO of AXA Asia & Pacific on mentoring

HSBC Clients
07/29/21
HSBC Webinar Recap

Recap of client webinar - Future Transport Week 2021

AMplify - I edited and compiled the English editions of AXA Asia & Africa's internal newsletter
06/30/2021
AMplify Internal Newsletter for AXA Asia & Africa

Key story this month: To mark Pride Month this June, AXA Asia commissioned a study to better understand how companies can foster LGBTQ+ friendly working environments through Inclusion and Diversity (I&D) initiatives.

HSBC Client Webinar - Latin American ESG Panel
4/18/21
HSBC Webinar Recap

Client Webinar Recap

HSBC Client Webinar
03/28/21
HSBC Webinar Recap

Recap of HSBC Webinar - Insurance Meets Banking - Vitality

Asia Asset Management
09/02/2020
A Vital Challenge

Bylined article on the results of a gender study by the Chartered Financial Advisors Institute

Asia Asset Management
02/04/2020
The Future Is Here

This is the second of a two-part bylined article on behalf of the CFA Institute on a recent CFA Institute report on the adoption of artificial intelligence and big data applications in investment management.

Report for AXA China
12/01/2020
AXA Health of the Nation - China

The mental and physical health of people in seven cities in China, and benefits of work wellness programs

Research Report
01/22/2019
Too Small to Fail?

White paper on cyber security risks for SMEs in Singapore, on behalf of Chubb Insurance

Property

South China Morning Post
12/07/2022
Hong Kong's old buildings still have green potential

Bylined article for Hongkong Land. Building green isn't nearly as sustainable as adapting the city's thousands of existing high-rises. Property developers must focus on making these buildings more energy efficient, and, better yet, readily adaptable to future energy-saving technology.

Technology

White Paper
01/08/2018
Collaborative Robotics

Technology/Business white paper for Omron & Wall Street Journal Custom Studios - distributed at CES 2018

Wall Street Journal Custom Studios
10/02/2017
Hong Kong: The Super Connector

Articles for Wall Street Journal Custom Studios Content Hub & Hong Kong Information Services Department.

Education

Wall Street Journal Custom Studios
05/08/2019
Join the World Class

Three articles written for the Kellogg-HKUST EMBA & Wall Street Journal Custom Studios

Media & Advertising

Book - Public Relations in Asia Pacific

Business & Text Book, published by Wiley
Public Relations in Asia Pacific

Proud co-author of this book on our profession. "It’s a “must” read," said the late Harold Burson, Founding Chairman, Burson-Marsteller Worldwide. http://cfa.is/2sZcCPV