Mark McKee

B2B Content Creation | Digital Marketing | Market Research | Lead Generation

United States

“You ought to be a teacher,” my mom told me when I was a kid. I love to teach… to impart knowledge. And I love to learn new things. With marketing, I can engage my love of learning, identifying a company’s prospective customers, and figuring out how to reach them. With marketing communications I can employ my teaching skills, educating prospective clients about the merits and advantages of my company’s products and services and how they can help them achieve their goals. Please view my portfolio to see examples of how I've helped prospects understand my companies' offerings.

Portfolio
Training Guide
01/02/2023
The Innovapptive Mining Industry Primer

A training guide for writers and salespeople briefly outlining how the mining industry works and way such companies can use Innovapptive products.

Forbes
02/22/2022
Unplanned Downtime Costs More Than You Think

Ghostwritten thought leadership blog posted on Forbes' website designed to position Innovapptive as a knowledgeable and trustworthy expert on industrial plant equipment downtime and related solutions.

Case Study
03/01/2022
Utility Streamlines Inventory Processes

Case study illustrating how Loudon Water digitally transformed its outdated warehouse management process using a digital transformation solution from Innovapptive.

Campaign eMail
11/01/2022
Controlling Unplanned Downtime in Manufacturing

Email to prospect promoting the Controlling Unplanned Downtime Using mWorkOrder ebook. The prospect read and shared the email with colleagues, resulting in them contacting Innovapptive for a demo and eventually becoming a $600k customer.

Whitepaper
11/01/2017
Coping With Motor Vehicle Jurisdictional Challenges

Ghostwritten whitepaper that explains how lien management software simplifies workflows, enabling users to know in advance the requirements, procedures, taxes and fees of any jurisdiction under which they conduct transactions.

Telemarketing Script
11/29/2016
CT Lien Solutions Call Guide

Telemarketing script written for sales staff to help them reach and qualify prospects.