As the lead content strategist for KPMG digital marketing, I define and develop content for buyer-centric campaigns that support strategic business goals across functions and industries. From brand awareness to lead generation, I collaborate with marketers and writers to oversee content that attracts and nurtures prospects, driving audiences to our firm's solutions with timely, engaging facts and insights.
With nearly 20 years of experience as a business writer and editor, I specialize in conveying complex ideas into content that grabs attention, resonates with readers, and turns prospects into customers. I plan, create and activate thought leadership, research reports, point-of-view articles, client stories, solution websites, advertising copy, and more. See my writing portfolio: http://clippings.me/laurabubeck.