Erika McQuade

Independent Health and Wellness Writer

As a Health and Wellness Writer, I bridge the gap between complex medical science and deep human empathy. Over the past 20 years, I have crafted impactful content for industry leaders like Dr. Christine Schaffner, Donna Gates, and Dr. Tom O'Bryan, and ghostwritten for trusted brands like Body Ecology and The Chalkboard Magazine.

My expertise spans nutrition, gut health, and chronic complex illness—but my true differentiator is my 13-year personal patient journey. This lived experience allows me to speak directly to the hearts of patients with a rare understanding and authority that data alone cannot provide.

Let's collaborate on content that educates, validates, and heals. Explore my clips below or reach out directly to connect!

Portfolio

Case Studies

https://www.instagram.com/drschaffner/
2023
Dr. Christine Schaffner: Social Media Management + Content Strategy/Creation

Due to brand new strategy and content creation, I successfully scaled the account from 1K to 15.1K+ followers, but the true impact was building a highly engaged educational community. I replaced non-attraction-based content with a strategic, audience-first approach and clear CTAs. By collaborating with industry thought leaders to build credibility, I drove a massive increase in traffic and conversions for products, programs, and lead magnets.

BodyEcology.com Case Study
2021
Body Ecology: Copywriting, Ghost Writing, Media Exposure, Email Marketing, Social Media,...

From copywriting, to ghost writing articles, lining up media exposure, email marketing, social media and managing affiliate partnerships. Some highlights included: - Contributing to over 22% open rates, and 5%+ click through rates - Writing health and wellness articles for BodyEcology.com - Garnering media attention and ghostwriting monthly articles in the Chalkboard Magazine - Connecting with influencers to create affiliate partnerships

KidzMed
2011
KidzMed: Marketing Communications Management, Content Strategy/Creation

Kidz Med lacked an online presence, so I implemented a social media and PR strategy to drive awareness and sales. By launching a micro-influencer program, I doubled revenue and secured features on top-tier outlets like Good Morning America and The Doctors. These efforts earned a Parent Tested Parent Approved (PTPA) award and secured major retail purchase orders. My approach transformed the brand's digital footprint into a robust, high-growth sales channel.

Ghostwritten Articles

Kind Words

https://www.instagram.com/drschaffner/
2023
Dr. Christine Schaffner Testimonial, Multi-Channel Content Strategy + Creation

Managing Dr. Christine Schaffner’s social media, I was responsible for transforming complex health insights into high-performing content. My work went beyond simple management—I created a cohesive multi-channel strategy that significantly increased her audience reach and drove measurable business growth.

Multiple Health Leaders
2023
Copywriting Testimonial

Working alongside powerhouse brand strategist Darcie Purcell, I developed targeted content for top-tier health and wellness experts. My role was to elevate their clinical messaging through powerful copywriting that captured audience attention, amplified their influence, and relayed their life-changing messages with clarity and impact.

KidzMed
2011
KidzMed Testimonial, Content Strategy/Creation, Marketing Communications Management

Kidz Med lacked an online presence, so I implemented a social media and PR strategy to drive awareness and sales. By launching a micro-influencer program, I doubled revenue and secured features on top-tier outlets like Good Morning America and The Doctors. These efforts earned a Parent Tested Parent Approved (PTPA) award and secured major retail purchase orders. My approach transformed the brand's digital footprint into a robust, high-growth sales channel.