Emily A. Gordon

Writer, marketer, poet

United States

Across jobs in journalism, marketing, communications, and academia, I've been invested in shaping online communities, getting feedback directly from audiences, researching with databases (and humans), brainstorming with colleagues, and using tech as ethically as possible. Some of my many preoccupations are culture high and low, public health and social justice, AI and design.

This is a partial portfolio. Please reach out if you'd like to see a particular kind of clip or project.

Portfolio

Speechwriting and Ghostwriting

Rockefeller Foundation
Resilient Buildings

How can contemporary architects, engineers, students, governments, and city dwellers learn from buildings past and present? For the Rockefeller Foundation, I interviewed three leading design and architecture critics—Justin Davidson, Frederico Duarte, and Mark Lamster—on what we've learned about architectural resilience over the centuries through natural disasters, pillaging, gravity, war, and decay.

Features and Interviews

Yale Insights
06/11/2020
How to Start Making Real Change in Your Organization

Yale SOM leadership expert Heidi Brooks says that many companies have a bias toward taking quick action that is ill-suited to a complex and ambiguous issue. Instead, organizations should reflect on their own culture and power dynamics and create a long-term plan for impact.

Yale Insights
07/19/2019
The Man Is the Brand

The luxury shoe brand Stuart Weitzman is a now a corporate sibling to Coach, but it retains the DNA of its founder. Yale Insights talked to Weitzman about the connection a brand can make with customers and the moment he turned the spotlight on shoes.

Yale Insights
10/29/2020
Can We Talk about Politics at Work?

We asked Heidi Brooks, who studies organizational behavior and pioneered the course Everyday Leadership, for her advice on how organizations can respond positively to strong opinions and emotions around political issues-both during election season and after the votes have been cast.

Yale Insights
04/12/2019
Can the Occasional 'Nudge' Make You Better at Your Job?

At Google, Laszlo Bock '99 applied data analytics to human resources questions that have long been answered with hunches. His company Humu is now extending that approach for other organizations by providing AI-generated prompts to their employees.

Yale Insights
08/22/2023
Reinventing the Way We Work-Again

The pandemic changed where we work and how we work, how we think about the place of work in our lives and vice versa-all against a backdrop of rapid technological change, economic upheaval, and a reckoning with racism. We talked with Yale SOM's Heidi Brooks about how to have necessary conversations about a new experience of work.

Yale Insights
07/22/2021
How to Go Back to a Better Office

Heidi Brooks, who teaches leadership at Yale SOM and advises companies on everyday leadership and organizational culture, talks about how managers can approach this moment of transition with empathy-and have a meaningful impact at an important time.

New Haven Independent
The Personnel Are Political

"The internet is good for some things, but not all. It's always better to get together and talk."Joan Ditzion knew this well: She's one of the original,...

Yale School of Management
03/28/2017
Global Network Week Students Get a Hands-On Lesson in Reframing Problems

"Institutions don't make decisions-people make decisions," said Professor Rodrigo Canales in a Global Network Week session on March 13. That means that in order to innovate, companies need to understand what real customers-in all their variety-want, so that users' needs and perspectives drive the solutions.

Yale School of Management
Student profile: CK Chu

Condensed interview with CK Chu, graduate of the Yale School of Management's Master of Advanced Management program. CK, who also attended Fudan University in China, went on to be the worldwide material program manager at Apple.

Yale School of Management
Bob Woodward Interviews Pervez Musharraf (link unavailable)

When it comes to international affairs, “one should approach problems with an open mind, with sincerity and flexibility,” said General Pervez Musharraf, the former president of Pakistan, at an event at the Yale School of Management on April 24.

Yale School of Management
Student profile: Cecibel Arias

Condensed interview with Cecibel Arias, graduate of the Yale School of Management's Master of Advanced Management program. Cecibel, originally from Panama, is now Marketing Operations and Analytics Manager at Uber.

Yale School of Management
Student profile: Philippa Smit

Condensed interview with Philippa Smit, graduate of the Yale School of Management's Master of Advanced Management program. Philippa returned to South Africa after graduation to work as Strategic Analyst for South Africans Against Drunk Driving.

Yale School of Management
Student profile: Tiago Santos Cruz

Condensed interview Tiago Santos Cruz, graduate of the Yale School of Management's Master of Advanced Management program. Tiago, an accomplished photographer, went on to be a Procurement Manager in the Procurement Leadership Development Program at Johnson & Johnson in São Paulo, Brazil.

Yale School of Management
Bridging the Infrastructure Gap: Lessons from Latin America and Africa

A career in advising governments on structuring public-private partnerships (PPPs) is an opportunity to leverage finance to do good, said Isabel Marques de Sá, chief investment officer for public-private partnerships at the World Bank’s International Finance Corporation.

Essays

HuffPost
11/20/2021
Please Call Your Mom

"When my mother was found dead of unknown causes last February, I hadn't called her in three weeks. I miss that opportunity, the number in my phone, the spur-of-the-moment catch-up."

Book and Arts Reviews

Airmail
Back in the U.S.S.R.

By Emily Gordon - As he was founding the Ballets Russes, Sergey Diaghilev had an aesthetic and political problem to solve: which Russia to present to an international audience?...

Airmail
Hilma af Klint's Many Secrets

Following the Guggenheim's major retrospective, Hilma af Klint's "secret paintings" go on show at Sydney's Art Gallery of New South Wales.

Airmail
Working Women

By Emily Gordon - In one of Sofonisba Anguissola's multiple self-portraits, the Renaissance painter stands against a striking green background, meeting the viewer's gaze with wide, clear eyes and...

New Haven Independent
Josh Walker Steps Up

"I usually hire people for gigs, people I'd watch movies with," said Josh Walker, bandleader of his namesake jazz quartet. "That's my benchmark. That's...

New Haven Independent
YCBA Does A Little Light Reading

"Having books bound signifies respect for the book; it indicates that people not only love to read, but they view it an important occupation." That's...

Newsday (via Emdashes.com)
Interview: Frankie Manning, Lindy Hop Legend

Interview with swing-dance pioneer Frankie Manning before his 85th-birthday bonanza. 'Clark Gable walked into the place and somebody’d say, ‘Hey, Clark Gable’s in the house!’ ‘Oh yeah, can he dance?’”

New Haven Independent
A House Of Rooms Of Her Own

"Every artist deserves to be seen," said Luciana McClure at the opening of the group show "Silence Breakers" at the Ely Center of Contemporary Art on...

New Haven Independent
Celia Paul Paints Her Biography

"I'm going to read a piece today that discusses Celia's life just as she's becoming an artist," said critic Hilton Als to an overflowing auditorium at the...

Copywriting

Poetry

Substack
Operation Allies Welcome

A poem-a-day protest against the threat posed to our democracy by Donald Trump and his fascist regime

The Baffler
09/07/2020
Requiem for Sleep | Emily Gordon

The awake, all straight-backed and well-groomed, wait at a table made of sharp sunlight. I'm late as usual, but this is the morning I give in, sign over everything: pillow-gluttony, sheet-sickness...

Women's Review of Books
Tribute in Light

"Tribute in Light," a poem, introduced by Katha Pollitt

Painted Bride Quarterly
10/27/2014
Emily Gordon: I Find It Hard to Say Goodnight - Painted Bride Quarterly

I find it hard to say goodnight. Another tweet will stave the dread. They say a screen is just like light- I reach out, hungry, from my bed. At three, the Facebook works are slow. Despite its flaws, this day can't die. The others with their touchscreens know What clocks to set their dying by.

The Baffler
07/25/2022
Shake Test | Emily Gordon

Scientists cry all the time. / They cry in the clean room / and the tears wet their masks.

Archive
The Fabric of Democracy: A Sestina

Let's plan for when the sensible are king: No one would ever hurl harpoons at whales, Affairs of state apart from men of cloth, No sketchy tunnels underneath the Channel. We'd root for justice as the party line. These lines are minnows to a whale- The King would toss them in the Channel.

Link Graveyard