Short Form
I’m an experienced content leader with a track record of helping startup teams find their voice and set up their content function. I’m used to entering the zero to one stage of business building, wearing many hats, and mapping the unknown.
As such, I’m one of those ambidextrous creatives—someone who enjoys crafting effective headlines and demystifying complex topics—but also coordinating across teams to maintain a communications calendar and develop project plans.
As a writer, I love, love, love working across different mediums (UX, website, email, longform, shortform), and I've put together this portfolio to demonstrate my versatility and range.
For inquiries, please contact me at chrisdelcastillo@gmail.com.
Short Form
Fidelity ESG Pro is ESG investing software for financial advisors. Starting with the ESG issue definitions from MSCI, I wrote a set of definitions that advisors could use with their clients. These definitions are also featured in the software as "just in time" education.
One of our launch announcements for Forge Community's 2023 Single Family Office Compensation Survey. This research is valuable to our members and is by far the most viewed content on the platform.
I write a monthly email newsletter that typically includes our biggest calls to action and most exciting programming for that particular month. Members' names have been redacted for their privacy.
I wrote all the case studies for the Fidelity Labs website, including this one: How the Digital Studio team created the Fidelity Youth Account, an account that helps teens build their financial literacy.
A ghostwritten opinion piece for LinkedIn that frames quarterly estimated taxes as an obstacle for building wealth as a freelancer.
Diversity in the workplace means building a diverse team so you can work with great people and produce better long-term business results.
Long Form
How single family offices design a technology strategy, based on data from 186 family offices. I wrote this report and managed a tight project timeline involving multiple internal and external stakeholders.
This roundup of Forge Community's biggest milestones and achievements from 2022 was shared with our entire membership. I was the lead writer and editor for this project.
This book is part of a series of hiring guides targeted towards different customer segments. Workable now has one of the most impressive online resource centers in HR tech.
Road-tested strategies for managing clients and getting paid on time, all the time. A fun brand voice exercise and a practical, digestible resource for anyone new to freelancing.