Chris O'Reilly

Content designer | Technical + UX writer | Excited you're here

United States

Welcome! I'm Chris: a content strategist, UX writer, and all-around English nerd. I have 10+ years of experience in creating and designing optimized content in fast-paced, technology-driven environments.

Most recently, I've led the charge for an Amazon brand's seller division as the senior UX writer and writing team lead. I've worked cross-functionally with several teams, including marketing, product, and legal, to lead users through journeys and not want to pull their hair out.

I've also served as:
> Slalom Chicago's first-ever Senior UX Content Strategist / Copywriter, where I brought clear, cohesive messaging strategies and copy creation to mission driven clients in the Chicagoland area.
> Great Wolf Lodge's Senior Copywriter / UX writer, leading the charge on bringing their mission of bringing joy to families to life through family-friendly, joyful content & intuitive UX flows.

My passion lies in the process of creating and telling stories to bring joy and satisfaction to others, and above all, doing so with people who share that passion.

I can't wait to hear how we can make that happen together.

Due to the proprietary nature of my Amazon work, more in-depth samples are available upon request.

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Portfolio

✨UX content design & writing

Leading e-commerce brand
UX prompt library for GenAI tool

I built a UX writing prompt library incorporating conversational design best practices and a UX writing persona to enable UX efficiency with world's leading e-commerce brand's cross-functional teams. This was socialized to 8+ product teams with successful use cases, and remained iterative as inputs / outputs were analyzes.

Leading e-commerce brand
UX Content Design: B2B account verification flow

Figma flow showcasing end-to-end UX/UI writing, messaging, and content design for a leading e-commerce brand's partnership with a leading tech company on their device management service offering. The file has been anonymized and scrubbed to avoid revealing proprietary information.

Leading e-commerce brand
UX Content Design: Vending experience

Figma flow showcasing my UX messaging and conversation design work for world's leading e-commerce brand's groundbreaking vending service. The file has been anonymized and scrubbed to avoid revealing proprietary information.

📈 Brand & comms strategy

University Medical Center
University Medical Mission, Vision, & Values Launch

A high-level overview of the work I did and its impact for a prestigious Chicago-based medical school's launch of their first-ever organization-wide mission, vision, and values. Not pictured, but still included, is UX/UI design of the landing page for desktop and mobile, script writing, social toolkits (confidentiality).

Private
11/01/2023
NABP UX + Branding Work

One-pager outlining the UX/UI and branding work I did as lead content strategist and copywriter for NABP's 2023 groundbreaking product launch.

Slalom
12/23/2022
Final Impact Report 2022: Slalom & CCDPH

I acted as creative director, lead copywriter, and lead designer for my Slalom team's final, 30-page impact report for Slalom's public health organization engagement. Audience was organization's COO & Slalom executives. Captures Slalom's impact in the suburban Cook County community.

Slalom
Listening Session Report Qualitative Analysis

I synthesized, wrote, and designed qualitative research from one-on-one listening sessions Slalom held with 16 mission-driven local organizations throughout suburban Cook County. I was creative director, designer, and copywriter; this report would go on to inform CCDPH's strategic org. planning toward 2025.

📝 Technical, Marketing, & Copywriting

Great Wolf Lodge
Case Study: Laser Trail Attraction | GWL

Brief one-pager case study of the branding work I did and its impact on the groundbreaking Laser Trail attraction for Great Wolf Lodge in the fall of 2021.

Broadnet
08/01/2021
Partner Education Piece on Surveyor Polling Product

I project managed & led the launch of Broadnet's Customer Success Center (CSC) in 5 months. This is one of 260 articles on extremely technical, niche subjects that I integrated - composed based on my own internal research, edited, & designed - into the CSC.

Google Docs/Thrasio blog Zabba
Zabba's Guide to Baby Proofing Essentials

Zabba's Guide to Baby Proofing Essentials Bringing a new little life into the world is one of the most exciting life events one can experience. Your coming home from the hospital afterwards should mean you come home to a place that is safe for and protective of that little life.