Chris O'Reilly

Content designer / UX writer | Copy lead | Excited you're here

United States

👋 Welcome! I'm so glad you made it.

✍️ I'm Chris: a content designer, growth copywriter, and true English nerd. I've lived at the intersection of accessible user content and copy that converts throughout 10+ years of experience working for enterprise-level organizations like Amazon and Nike.

🎁 Recently, I led end-to-end messaging for high-visibility priority projects as lead writer for Amazon Business' seller division, where I:
📈 Drove $2m in revenue and achieved 100% user satisfaction for their partnership with a leading, Fortune 5 technology company by simplifying the onboarding experience.
📈 Audited and authored 300+ strings while streamlining handoff to engineering by 20% for Amazon Business' first-ever custom quote engine.
📈 Created GenAI prompt library and UX writing assistant for Amazon Business' internal GenAI tool that was socialized to 8+ product teams across the business.

I've also served as:
💌 Slalom Chicago's foundational Senior UX Content Designer / Strategist / Copywriter, where I crafted clear, cohesive messaging strategies and copy for public health agencies and Fortune 500 companies alike.
- A highlight: Gaining 53m+ total impressions by leading content strategy and copywriting for a major public health institution's vaccine awareness campaign
🐺 Great Wolf Lodge's Senior Copywriter / UX Writer, leading the charge on bringing their mission of bringing joy to families to life through family-friendly, joyful content & intuitive UX flows.
- A highlight: Increasing checkout rate by 20% by redesigning UX content design strategy through A/B testing, card sorting, and usability testing.

Working in comedy and theater has also taught me that audiences love stories. So, my passion lies in the process of creating and telling stories to bring joy and satisfaction to others, and above all, doing so with people who share that passion.

I can't wait to hear how we can make that happen together.
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Portfolio

📝 UX content & copy strategy

Slalom
Case Study: Boost Up Cook County 2022 Campaign

One-pager outlining the work I did as lead copywriter / content strategist for the 2022 fall COVID-19 vaccine awareness campaign Boost Up Cook County. The campaign earned 53M+ impressions across all physical and digital assets, including bus ads, billboards, and social media posts.

Amazon Business
Amazon Business IT Services

Landing page for Amazon Business' IT Services offering I wrote copy for and helped design. This was part of a larger UX and copy project I was lead for. We achieved 100% user satisfaction in usability testing and drove more than $2M in revenue.

Great Wolf Lodge
Case Study: Laser Trail Attraction | GWL

Brief one-pager case study of the branding work I did and its impact on the groundbreaking Laser Trail attraction for Great Wolf Lodge in the fall of 2021.

Great Wolf Lodge
Laser Trail | Great Wolf Lodge Dallas, TX

I was lead copywriter for the Laser Trail attraction rollout. This is one of the landing pages I wrote. We increased conversions to the Attractions section of the website by 15% once published.

University Medical Center
University Medical Mission, Vision, & Values Launch

A high-level overview of the work I did and its impact for a prestigious Chicago-based medical school's launch of their first-ever organization-wide mission, vision, and values. Not pictured, but still included, is UX/UI design of the landing page for desktop and mobile, script writing, social toolkits (confidentiality).

Pulse by NABP™
11/08/2023
What Trading Partners Need to Know Before the DSCSA Deadline

Thought leadership article I ghostwrote as part of a larger brand strategy ahead of groundbreaking pharmaceutical product launch. By embedding this—and my other articles in the series—in our email newsletters, we improved clickthrough rate by 40%

Private
11/01/2023
NABP UX + Branding Work

One-pager outlining the UX/UI and branding work I did as lead content strategist and copywriter for NABP's 2023 groundbreaking product launch.

National Association of Boards of Pharmacy (NABP)
Pulse by NABP | DSCSA Compliance for Drug Supply Chain

Landing page and subpages for the Pulse by NABP product. I wrote copy for all pages in close cross-functional collaboration with SMEs, marketing, and product management, and earned a 95% user satisfaction score in usability testing.

✨UX content design & writing (Figma flows & case studies)

Leading e-commerce brand
UX prompt library for GenAI tool

UX writing prompt library incorporating conversational design best practices and a UX writing persona to enable UX efficiency with world's leading e-commerce brand's cross-functional teams. Impact: Socialized to 8+ product teams with successful use cases, and remained iterative as inputs / outputs were analyzes en route to increasing cross-functional efficiency by an estimated 15%.

Leading e-commerce brand
UX Content Design: B2B account verification flow

Figma flow showcasing end-to-end UX/UI writing, messaging, and content design for a leading e-commerce brand's partnership with a leading tech company on their device management service offering. The file has been anonymized and scrubbed to avoid revealing proprietary information. Impact: Gained $2M in anticipated revenue and achieved 100% user satisfaction in usability testing for both leading, enterprise-level organizations.

Leading e-commerce brand
UX Content Design: Vending experience

Figma flow showcasing my UX messaging and conversation design work for world's leading e-commerce brand's groundbreaking vending service. The file has been anonymized and scrubbed to avoid revealing proprietary information. Impact: Achieved 50% increase in vending completions from beta testing to launch protoypes. Brought in estimated $200k revenue increase in first week of 2025 rollout.

📈 Creative director long-form pieces

Slalom
12/23/2022
Final Impact Report 2022: Slalom & CCDPH

I acted as creative director, lead copywriter, and lead designer for my Slalom team's final, 30-page impact report for Slalom's public health organization engagement. Audience was organization's COO & Slalom executives. Captures Slalom's impact in the suburban Cook County community.

Slalom
Listening Session Report Qualitative Analysis

I synthesized, wrote, and designed qualitative research from one-on-one listening sessions Slalom held with 16 mission-driven local organizations throughout suburban Cook County. I was creative director, designer, and copywriter; this report would go on to inform CCDPH's strategic org. planning toward 2025.

Broadnet
08/01/2021
Partner Education Piece on Surveyor Polling Product

I project managed & led the launch of Broadnet's Customer Success Center (CSC) in 5 months. This is one of 260 articles on extremely technical, niche subjects that I integrated - composed based on my own internal research, edited, & designed - into the CSC.

Google Docs/Thrasio blog Zabba
Zabba's Guide to Baby Proofing Essentials

Zabba's Guide to Baby Proofing Essentials Bringing a new little life into the world is one of the most exciting life events one can experience. Your coming home from the hospital afterwards should mean you come home to a place that is safe for and protective of that little life.