Queensland Music Festival Impact Framework
The QMF Trails Impact Framework is a flagship strategic document I ideated, researched, authored and edited over six months. It presents a compelling, evidence-based case for investing in arts-led regional tourism in Queensland, aligning cultural programming with government policy, economic development priorities, and First Nations engagement. Framing the Queensland Music Trails as a "triple bottom line" initiative (cultural, economic and social), the framework synthesises insights from...