Wendy Rose

Writer, communicator, strategist

United States

I'm a seasoned content writer, strategist, and communicator, helping brands connect with their audiences through clear, compelling storytelling and smart, scalable content strategies. With 10+ years of experience writing for B2B tech companies—including ServiceNow and HP—I specialize in transforming complex ideas into high-performing content that builds trust, drives engagement, and supports business goals.

Oh—and I'm an ardent fan of the em dash!

Portfolio
ServiceNow
09/02/2024
B2B Consideration Content

HTML guide for the consideration phase of the customer journey revealing how to enhance employee experience and ignite productivity across IT teams with GenAI-powered Now Assist.

ServiceNow
03/01/2024
B2B Consideration Content

11-page ebook for the discovery phase of the customer journey sharing how Generative AI can help customers raise efficiency, transform CX and EX, and ultimately, stay ahead of the competition.

ServiceNow
07/01/2023
B2B Discovery Content

17-page ebook for the discovery phase of the customer journey, showing how HR decision-makers can take advantage of Generative AI and data-driven strategies to help close talent gaps, improve employee experiences, and increase retention.

ServiceNow
06/1/2023
B2B Discovery Content

12-page ebook for the discovery phase of the customer journey illustrating the power of adding cloud observability into service operations.

ServiceNow
03/23/2023
B2B Blog Post

Blog post exploring how to tackle the challenge of improving operational excellence using a six-step approach to boost shareholder value, enhance agility, and strengthen organizational resilience.

Poly
12/01/2020
B2B Consideration Content

11-page ebook developed for IT decisionmakers to explain the most common headset technologies, pros and cons, and how to choose.

HP Services
05/18/2020
B2B Consideration Content

10-page B2B brochure for the HP Services organization describing the power of third-party vendor relationships.

HP Services
05/18/2020
B2B Discovery Content

8-page B2B brochure for the HP Services organization outlining the value of working with a services vendor.

hp.com
11/05/2018
B2B Web Content - Category Page

Copy created for the HP Germany website, written in English for the German market and translated into German.

hp.com
12/09/2016
B2B Web Content - Campaign

Copy created for the HP LookBook web product catalog - a prototype web experience for HP products

hp.com
04/04/2016
Web Banner

Copy created for a banner to promote the 50th anniversary of HP Labs on the hp.com home page.

HP
01/18/2016
Web banner

Copy created to promote HP Elite PC products on the hp.com website.