Victoria Mackinlay

Shooting For 2027: Why Woolies & Suncorp Are Investing BIG In Netball

As wonderful as it is to see the Matilda's achievements, it's arguably left netball with a pursed lip & furrowed brow.

How To Hook & Grow Your Audience - Five Lessons From Taylor Swift

There is a LOT to be learned from Taylor Swift. And not merely shitcanning all your exes in songs.

Green and gold and pink – How Barbie and The Matildas have created a tipping point

As the world turns Barbie pink, literally driving a worldwide shortage of pink paint, Australia is turning green and gold in support of The Matildas’ Women’s World Cup campaign. Our physical and digital worlds are awash with two clashing colour palettes that are seeding remarkably similar cultural effects. Through the lens of Malcolm Gladwell’s seminal book The Tipping Point, Victoria Mackinlay, chief storyteller at House of Kitch, investigates how The Matildas and Barbie are driving...

How LEGO is partnering with Football Australia to shape the legacy left by the FIFA Women's World...

Victoria Mackinlay spoke to Tom Rischbieth, head of commercial & events at Football Australia, about the vibe over at Football HQ, 30 days before the big kick-off.

Five reasons why women’s sport will catapult your brand value

In anticipation of the ‘Her Sport Her Way’ Trendspotter Forum on 11th March, curated by House of Kitch for the Office of Sport, Victoria Mackinlay reflects on five reasons why women’s sport is a hot and smart investment…

Once upon a time ... Developing storytelling skills with children

Telling stories is our oldest form of teaching. Long before we could write, our ancestors passed knowledge from generation to generation through oral stories which gave answers to our largest questions surrounding creation, life and the afterlife. Children's author Victoria Mackinlay shares how developing storytelling skills can benefit young children, along with some ...

Let's get outside: Surprisingly interesting tree bark activities and facts

Tree bark might not come to mind immediately when thinking of inspiring outdoor activities, but for award-winning children's author Victoria Mackinlay, thisrough pearl of nature sparked an idea for her latest book, and hours of fun adventures and investigations in nature with her daughter.

The golden ribbon that makes Taylor unbreakable

Robot helper brings loads of potential | Defence News

If you head over to the No. 36 Squadron headquarters building at RAAF Base Amberley, you might meet an unusual new member of the team, but she won't stop and chat. She's a 'loggie' of few words and she's most likely on an important mission with no time to waste.

Astro Jasper magazine

Meet Astro Jasper, a little girl with big dreams to fly! This magazine is jam-packed with incredible people who studied STEM and have reached the stars.

East meets Best - Comparing early childhood education

A deep dive into early childhood education in Japan via an Australian preschool teacher who won a scholarship to visit the country.

Jasper Magazine

Meet Jasper, a little girl with big dreams to fly! This magazine is jam-packed with incredible people who studied STEM and have done awesome things.

Where are all the girls on children's TV?

Have you ever watched TV with your pre-schooler and wondered why only two of the eight pups in PAW Patrol are female or why Emma is the only female Wiggle? If you have, you won't be surprised to learn that in 2008 researchers who analysed children's TV shows across 24 countries found that 68 per cent of characters were male (in Australia, it was 69 per cent).

Would you track your toddler?

Every parent is unfortunately familiar with that heart-stopping feeling you get when you're out with your child, turn around for a second and then look back to find they've gone. Wearable technology for children is working on eliminating that situation. With one in five Australian adults already using wearables, the kids' market is next in line to explode.

Healthy Screen Habits

Keeping Your Child Safe