United States
Experienced content designer specializing in UX writing, interaction design, and content strategy. I create user-centered, system-savvy content that’s clear, cohesive, and thoughtfully crafted to drive engagement and delight.
Case studies
T-Mobile
This is the flow for a mobile expert working in T-Mobile stores offering the new T-Mobile credit card to an eligible customer. The process is a quick 3-step flow to send a credit card application link to the customer's phone. I was the only content designer on this project and I was responsible for ideating with user research, designers, and engineers to create a well-researched phase one.
This project was a complete re-do of the check-in process done by the mobile expert working in a T-Mobile store. I was the content designer on this project and worked with user research, designers, and engineers to create a well-researched, simplified process for in-store employees to check customers in with all necessary background information on the customer. The queue management was also improved with a clear dashboard for each mobile expert to make their job as streamlined as possible.
CallRail
We were tasked with creating a cross-sell in 2 hard coded places in the app. This is the first one we created. I strategized and wrote the content for a cross-sell initiative geared toward existing users of our product to try out our AI product, Conversation Intelligence. I cross-functionally collaborated with marketing, design, and product to create an embedded design for an existing page in-app.
This was part 2 of the cross-sell project we created. Encouraging users to try something proved successful and encouraged them to take a low stakes trial to add our AI product to their business.
This project focused on increasing conversions for Lead Center trials, an add-on product on the platform. We were able to see immediate improvement in conversion rates. The previous cross-sell gave us 0-1 trials per month with nearly 0% conversion, and we were able to improve that to 66% trial-to-conversion rate in the months following the rollout.
One major piece of the annual plans project was giving users the ability to self-service switch to annual billing for any of our products.
We used the annual plan project to also overhaul the final step of the manage plan flow. This is where the user can see what they're now responsible for at a glance.
Cricket Wireless — UX writing and content strategy
This is the experience users who wanted to switch their phone service to Cricket Wireless and bring their phones with them would follow. We made it follow a simple 1, 2, 3 step process to minimize mental load on the user.
Used microcopy to create a short, informative modal to encourage interaction by the customer. Gathering the zip code was crucial to offering the correct deals and informing the user of the added value.
UX writing focused on providing the user with the steps to follow to find the IMEI on their data-only device. Similar modals followed for finding the IMEI on iPhone and Android. My strategy included error messages, buttons, and call outs to prevent errors for the user.
OneTrust/CookiePro Marketing content
Created content for small to mid-sized businesses with minimal experience in cookie laws or global web regulations.
Content dedicated to small businesses with little experience with cookie banners and online data regulations.
Instacart — Support content writing
After doing extensive user testing to improve categorization and UI elements, I used content strategy and UX writing principles to assist shoppers and customers with their common questions.
After an unmoderated card sorting activity with hundreds of users, we compiled the following categories to place our new support articles into. I used microcopy and UX writing principles to create copy for defined categories of content.
Misc.
This was a take-home assignment I did in April of 2024. It was for a new app intended to allow users to manage data backup from a device to an SD card or other storage device. The app was created to set up auto backup, allowing the user to back up photos, files, etc. The assignment showcases strong ux writing and consideration for the entirety of the user experience as I guided them through the process including error states and edge cases.