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Hey. I’m the Ghost. If your market keeps forgetting you exist, that’s not a visibility problem.That’s a voice problem..... I fix that.
I take invisible experts and turn them into the person their buyers cannot shut up about.
Not by shouting louder. By sounding like a human with a spine.
Two decades in the muck.Ghostwriting for unicorn founders. Building content engines that print revenue while everyone else is arguing with Dave from IT about fonts.
Running positioning so sharp it makes LinkedIn’s beige brigade twitch. Fortune 500s. Scaling CEOs.Founders who’d rather be waterboarded with cold Pret coffee than say “passionate about leveraging synergies.”
I build voice systems that sell in your sleep. (Yes, people pay for this. More than the annual gym membership you’ve used twice.)
Here’s the part most people avoid saying out loud: I wrote the corporate sludge, too. The grey, lifeless “thought leadership.” The pretend-intelligent jargon soup. The stuff you read once, then forget faster than a Tesco meal deal receipt.
Then I realised: boring doesn’t convert. Belief does. So I stopped performing “professional” and started telling the bloody truth. Clients stopped blending in. Deals started closing. Shock. Now I do the same for the founders who find me.
Ways to work with me
Done for you: email sarra@theghost.rocks I’ll excavate your voice, fix the positioning you’ve been avoiding, and deploy content that actually turns readers into revenue. If you just want to “add value,” go chat to a LinkedIn coach called Simon.
I work with people who want customers.
Do it yourself: Steal my templates, frameworks, and AI systems. Built for founders who’d rather master the method than outsource the magic.
Ask me.
My clients don’t compete. They dominate.
Because nobody remembers beige.
But they will remember you.
If you’re done sounding like everyone else, you know where I am.
Promotional
Shout out to this absolute LEGEND! (She's gonna hate me for this) I got myself into a right tizzy Tuesday, trying to put together a sponsorship pitch deck for The HoLT Xmas Party. I simply cannot write compelling, objective copy about my own business!!!
Then, like most of us, I opened Instagram. First came the dogs, the memes, the holiday pics. And then I saw a child, no older than my little boy, clinging to a kitten in the ruins of his home. Starving. Alone. What's the difference between that little boy and my son?
LinkedIn Articles
Budget doesn't win. Specificity does.
87% of LinkedIn posts die in the first hour. Your carousel with "7 tips to grow your business"? Dead on arrival.
Get in, get visible, get new leads and give 'AI automation' a cheeky side-eye while you're at it. Everyone's polishing their LinkedIn presence, while Reddit users are out there confessing their actual problems in real-time.
Last Tuesday, I spent 47 minutes explaining the same brand guidelines to Claude. 𝗔𝗴𝗮𝗶𝗻.
Only 14% of people finish reading your LinkedIn post. Unless you do one very specific thing in the first 40 words. I'm not telling you what it is. That's your homework. 🧠 Read the post. 📎 Take notes. 🗣️ Report back like a grown-up. No PDF. No "swipe this."
You've read Atomic Habits. You've highlighted half the book.
slams coffee cup down with theatrical rage] LISTEN UP, YOU BEAUTIFUL PERFECTIONISTS. I spent three months, THREE BLOODY MONTHS, crafting the "perfect" LinkedIn post last year.
The gap between your expertise and your revenue isn't a mystery. It's a diagnosis.
What I Learned From Watching Founders Fumble the Greatest Marketing Revolution Since the Internet Right. Buckle up, beautiful disasters.
Africa rewards precision, not presence. Most investors assume money talks.
Ah yes. The highest form of flattery: a public tantrum dressed as a moral stand.
𝗧𝗿𝘂𝗺𝗽'𝘀 𝗧𝗮𝗿𝗶𝗳𝗳 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: 𝗔 𝗪𝗮𝗸𝗲-𝗨𝗽 𝗖𝗮𝗹𝗹 𝗳𝗼𝗿 𝗘𝗺𝗲𝗿𝗴𝗶𝗻𝗴 𝗠𝗮𝗿𝗸𝗲𝘁𝘀 𝗮𝗻𝗱 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 President Trump's tariff strategy isn't just an economic policy, it's a seismic shift in how we approach global business. With 62% of Americans concerned about rising prices due to tariffs, it's clear that the ripple effects are being felt far beyond the U.S.
Blog Posts
Early support works, but are we measuring it properly? There's strong evidence that acting early helps people avoid serious challenges later on. Whether it's...
It's a defining moment for technology and for society. Artificial intelligence (AI) is moving fast. Investment is booming. Tools are being adopted across hirin...
Nearly a quarter of the UK population live with a disability, yet too many workplaces still miss a critical piece of the inclusion puzzle. If you lead HR, manage a team, or run a business, ask yourself: Are you truly tapping into this talent pool?
3 in 5 UK workers say they'd leave if their employer dialled down on diversity. What does that tell us and what do we do next? That headline stat has been doin...
UK recruitment is broken, but not beyond repair. Each year, thousands of capable individuals are shut out of employment, not because they lack skill, but becau...
We've spent decades trying to make people ready for jobs. What if we designed jobs ready for people? The UK economy is leaking potential. Roles stay open, mill...
Every day, 600 people leave their jobs to care for someone they love. That number isn't a footnote, it's a crisis point. We are watching a silent workforce exo...
Whether you're building homes, running shops, delivering care or bidding for contracts the way you hire now speaks louder than ever. Right now, thousands of UK...
If you support young people in any capacity, what are you doing differently this Mental Health Awareness week? A Snapshot We Can't Ignore Mental Health Awarene...
LinkedIn Posts
Daily posting on LinkedIn is killing your reach. I don't care what the gurus told you. Here's the thing: The algorithm doesn't reward frequency anymore. It rewards DWELL TIME. A single post on Tuesday that stops the scroll beats 7 throwaway posts nobody reads. Your audience doesn't want daily content from you.
STOP TELLING ME YOUR LINKEDIN REACH IS DOWN. I don't care. You know what I care about? Whether anyone remembered your name when they needed what you sell. 𝗦𝗶𝘅 𝗺𝗼𝗻𝘁𝗵𝘀 𝗮𝗴𝗼: carousel posts, 10k views, zero DMs, feeling like a vending machine that occasionally malfunctioned. 𝗡𝗼𝘄: "𝘥𝘦𝘱𝘵𝘩 𝘰𝘷𝘦𝘳 𝘳𝘦𝘢𝘤𝘩," thoughtful stories, honest conversations.
"Circle back." "Touch base." "Move the needle." Tell me you're scared of real conversations without telling me you're scared of real conversations. (Reader, I just got one of these emails. Still seething. Had a biscuit. Didn't help.)
You Were Never the Broken One: Disability Pride isn't about surviving in broken systems. It's about building better ones, and I do that for a living. I've had to roll through bin storage rooms to reach "inclusive" networking events. I've been praised for my "resilience" while quietly burning out behind the scenes.
STOP CONFUSING MY BRAND VOICE WITH MY WRITING ABILITY, YOU ABSOLUTE WEAPON. Here's what separates professional writers from weekend warriors with ChatGPT subscriptions: Professional writers are shapeshifting chameleons 🦎 My own LinkedIn sounds like a pub fight with a marketing textbook. But my client work? It sounds like them But much better.