Sarra Richmond

Ghostwriter & Voice Strategist

United Kingdom

Hey. I’m the Ghost. If your market keeps forgetting you exist, that’s not a visibility problem.That’s a voice problem..... I fix that.

I take invisible experts and turn them into the person their buyers cannot shut up about.
Not by shouting louder. By sounding like a human with a spine.

Two decades in the muck.Ghostwriting for unicorn founders. Building content engines that print revenue while everyone else is arguing with Dave from IT about fonts.

Running positioning so sharp it makes LinkedIn’s beige brigade twitch. Fortune 500s. Scaling CEOs.Founders who’d rather be waterboarded with cold Pret coffee than say “passionate about leveraging synergies.”

I build voice systems that sell in your sleep. (Yes, people pay for this. More than the annual gym membership you’ve used twice.)

Here’s the part most people avoid saying out loud: I wrote the corporate sludge, too. The grey, lifeless “thought leadership.” The pretend-intelligent jargon soup. The stuff you read once, then forget faster than a Tesco meal deal receipt.

Then I realised: boring doesn’t convert. Belief does. So I stopped performing “professional” and started telling the bloody truth. Clients stopped blending in. Deals started closing. Shock. Now I do the same for the founders who find me.

Ways to work with me

Done for you: email sarra@theghost.rocks I’ll excavate your voice, fix the positioning you’ve been avoiding, and deploy content that actually turns readers into revenue. If you just want to “add value,” go chat to a LinkedIn coach called Simon.

I work with people who want customers.

Do it yourself: Steal my templates, frameworks, and AI systems. Built for founders who’d rather master the method than outsource the magic.

Ask me.

My clients don’t compete. They dominate.
Because nobody remembers beige.
But they will remember you.

If you’re done sounding like everyone else, you know where I am.

Portfolio

Promotional

Linkedin
Shout out to this absolute LEGEND! | Lea 🌈 Turner

Shout out to this absolute LEGEND! (She's gonna hate me for this) I got myself into a right tizzy Tuesday, trying to put together a sponsorship pitch deck for The HoLT Xmas Party. I simply cannot write compelling, objective copy about my own business!!!

LinkedIn Articles

Linkedin
𝗧𝗿𝘂𝗺𝗽'𝘀 𝗧𝗮𝗿𝗶𝗳𝗳 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: 𝗔 𝗪𝗮𝗸𝗲-𝗨𝗽 𝗖𝗮𝗹𝗹 𝗳𝗼𝗿 𝗘𝗺𝗲𝗿𝗴𝗶𝗻𝗴 𝗠𝗮𝗿𝗸𝗲𝘁𝘀 𝗮𝗻𝗱 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 | Suren...

𝗧𝗿𝘂𝗺𝗽'𝘀 𝗧𝗮𝗿𝗶𝗳𝗳 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: 𝗔 𝗪𝗮𝗸𝗲-𝗨𝗽 𝗖𝗮𝗹𝗹 𝗳𝗼𝗿 𝗘𝗺𝗲𝗿𝗴𝗶𝗻𝗴 𝗠𝗮𝗿𝗸𝗲𝘁𝘀 𝗮𝗻𝗱 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 President Trump's tariff strategy isn't just an economic policy, it's a seismic shift in how we approach global business. With 62% of Americans concerned about rising prices due to tariffs, it's clear that the ripple effects are being felt far beyond the U.S.

Blog Posts

LinkedIn Posts

Linkedin
Stop chasing vanity metrics on LinkedIn. Focus on meaningful engagement and clear branding. |...

STOP TELLING ME YOUR LINKEDIN REACH IS DOWN. I don't care. You know what I care about? Whether anyone remembered your name when they needed what you sell. 𝗦𝗶𝘅 𝗺𝗼𝗻𝘁𝗵𝘀 𝗮𝗴𝗼: carousel posts, 10k views, zero DMs, feeling like a vending machine that occasionally malfunctioned. 𝗡𝗼𝘄: "𝘥𝘦𝘱𝘵𝘩 𝘰𝘷𝘦𝘳 𝘳𝘦𝘢𝘤𝘩," thoughtful stories, honest conversations.

Linkedin
You Were Never the Broken One: | Natasha Frank

You Were Never the Broken One: Disability Pride isn't about surviving in broken systems. It's about building better ones, and I do that for a living. I've had to roll through bin storage rooms to reach "inclusive" networking events. I've been praised for my "resilience" while quietly burning out behind the scenes.

Linkedin
07/06/2025
STOP CONFUSING MY BRAND VOICE WITH MY WRITING ABILITY, YOU ABSOLUTE WEAPON. | Sarra Richmond

STOP CONFUSING MY BRAND VOICE WITH MY WRITING ABILITY, YOU ABSOLUTE WEAPON. Here's what separates professional writers from weekend warriors with ChatGPT subscriptions: Professional writers are shapeshifting chameleons 🦎 My own LinkedIn sounds like a pub fight with a marketing textbook. But my client work? It sounds like them But much better.