Tanner Gage

Integrated Marketing Manager | Forward-Thinking Content Strategist | M.A. Professional Communications

United States

A professional storyteller who never shies away from trying new things, Tanner specializes in leading strategy for compelling ads, emails, whitepapers, and technical content for various industries from health science to technology. In his current role, he executes full-funnel content strategy for verticalized campaigns. Based in Pittsburgh, Pennsylvania, he loves working with his team to develop consumer-centric pieces that don't just sell, but help companies form ongoing relationships with their audience and drive engagement.

When he's not writing, you'll find Tanner at a local sporting venue, traveling, hiking, or walking his dog, Chaz.

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Portfolio

Reviews / Recommendations

Integrated Campaigns (Healthcare)

Velocity
09/03/2024
Healthcare Nurture Email

One of nine emails in our healthcare nurture program for new prospects and existing healthcare contacts.

Demo Campaign
10/28/2024
Healthcare Demo Incentive Campaign

A campaign targeting existing leads generated from the campaign. Drove 31 total demo requests and produced a .57 CTR.

Integrated Campaigns (Manufacturing)

PrinterLogic/Vasion Print
05/13/2024
How to Transition Print Operations to the Cloud

Flagship guide used for the campaign which highlights the improtance of optimizing print production in the cloud and maximizing uptime to reduce IT overhead.

PrinterLogic
04/08/2024
Manufacturing Evergreen Page

Landing page used for the entire manufacturing campaign. Driven to by paid search, content syndication programs, and paid social.

Publications & Guides

Gated Asset for Campaign
11/21/2022
How to Convince Your Boss Guide

A guide that generated over $400K of ARR and served as a gated asset for a campaign. Explains how IT administrators can convince their boss to eliminate their print servers and save money.

Infographic
03/05/2024
How to Go Beyond Printing and Think Digital

A stat-based infographic that underscores the importance of moving beyond physical documents and start digitizing data for better security and accessibility.

White Paper
06/12/2023
Eliminating Print Servers

A white paper that I updated and rewrote to reflect PrinterLogic's current lineup of capabilities and benefits.

Infographic
04/10/2023
The Good, the Bad, and the Serverless

A cheeky infographic describing the pros and cons of cloud-based printing. Used as a gated asset for a Vasion "Eliminate Print Servers" campaign.

20th Edition (OCULUS)
10/01/2019
Yeongduk Herald

A journal written by students from Youngduk High School in Suwon, South Korea where I was the English Advisor.

Velocity Campaigns

PrinterLogic-Email Sequence
12/04/2023
Evergreen Nurture Sequence

A sequence created for prospects who have interacted with PrinterLogic assets.

ROI Campaign (LinkedIn)
07/27/2023
ROI Calculator Campaign Ads

Ads created to drive traffic to our newly developed print savings calculator.

Research Papers

Authored Blogs

Printerlogic
The Logic Behind PrinterLogic

Let's start by defining logic in its simplest form: a reasonable way of thinking about something . Like most of history's innovative thinkers, many of their inventions were powered by logical thinking. Apple, for example, was on the brink of bankruptcy for 12 consecutive years until 1997, when Steve Jobs returned to the company.

Printerlogic
08/29/2023
Webinar Recap: The Best SysAdmin Tool You're Not Using

As a sysadmin, you're asked to do miracle work at a rapid pace. You're tasked with helping your company drive forward (sometimes on a tight budget) and are in charge of making critical decisions on which solutions can solve all the pain points plaguing you and your end users.

Printerlogic
Your Guide to the Best Places To Print This Holiday Season

There's so much to love about the holiday season. Vacations, family time, gift-giving, and that overwhelming feeling of realizing that Mariah Carey's All I Want for Christmas Is You is the only song you'll hear from Thanksgiving until Christmas.

Printerlogic
01/18/2023
PrinterLogic Achieves ISO 27001:2013 Certification

We are pleased to announce that PrinterLogic has achieved ISO 27001:2013 certification. Awarded by Consilium Labs , an accredited third party, this certification is proof that PrinterLogic has passed extensive audits and has met rigorous requirements for standardization and quality assurance.

Printerlogic
11/14/2023
Webinar Recap: Print Security Hacks for 2024

Security has long been atop the IT agenda. Customers demand it. Your business continuity depends on it. And it can greatly impact your bottom line if not implemented strategically. But what are the main security focuses going into 2024?

The Traveling Keg
04/19/2021
NFL Draft 2021: Beer Drinker Edition

The NFL and beer have been a match made in heaven for some time now. With the NFL Draft coming up and fans pleading to their teams to "DRAFT A QB!", the stakes are running high for teams looking to improve after having terrible seasons.

Videos