Sylina Frasure

Healthcare & Wellness Copywriter | Simplifying Complex Concepts to Drive Engagement & Conversions

United States

Welcome to my portfolio! I’m thrilled you’re here. If you’re looking for a marketing consultant who can help your brand stand out, engage your audience, and drive conversions, you’ve come to the right place.

As a health and wellness copywriter with over 8 years of combined sales and marketing experience, I specialize in creating impactful content that delivers measurable results.

From fitness tech startups to mental health SaaS companies, I’ve worked with brands to simplify complex messaging and create clear, compelling copy that connects with their audience. My approach prioritizes user-friendly communication, building trust, and ensuring a seamless experience for your customers.

What to Expect When We Work Together
⭐️ Discovery Call
Understanding your brand, audience, and vision to create a strategy that aligns with your goals.
⭐️ Research
Analyzing your target market, competitors, and industry trends to craft relevant, data-driven content.
⭐️ Drafting and Revising
Creating high-quality, polished copy and refining it with your feedback to ensure perfection.
⭐️ Delivery and Support
Providing the final content and ongoing support to maximize results and ensure seamless implementation.

Let’s create something impactful. Connect with me at sylina@studiosylco.com.

Portfolio
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AMSTAR DMC provides world-class destination services to individuals, travel agencies, tour operators, corporations, and meeting planners.
Destination Copy Rebrand for Global Destination Management Company

Following a global rebrand, my client Amstar® DMC needed to rewrite its in-destination print brochure to reflect a refined voice and inspire traveler action. I led the copy redevelopment, applying brand voice guidelines, audience insights, and messaging strategy to rewrite 10+ guest-facing tour descriptions. The result: a voice-consistent, conversion-minded brochure designed to engage and inform travelers at the point of decision.

compassionate, end-of-life care tailored to the needs of patients and their families. With a focus on dignity and quality of life, the organization offers services that prioritize comfort, support, and understanding.
2024
Website Copy | Enhancing Clarity and Connection for Infinity Hospice Care

The client needed an updated FAQ page reflecting their core values of dignity, compassion, and integrity. The revised page simplifies complex concepts into clear, empathetic language to support patients and families during challenging times. With SEO optimization, updated common questions, and improved user experience, the page ensures accessibility and relevance for all visitors.

A personalization platform that helps e-commerce brands enhance their customer experiences through dynamic content, tailored product recommendations, and data-driven messaging, all without the need for coding. www.TryBecause.com
2024
Case Study | Showcasing Personalization Power from the Because SaaS Platform

Because needed a high-impact case study to demonstrate how their personalization platform elevated TB12’s e-commerce performance. I crafted a narrative that highlighted the integration of tools like Octane AI and Klaviyo, delivering dynamic messaging and tailored product recommendations. My aim was to showcase measurable outcomess and the platform’s ability to drive revenue and engagement.

Cryo Studio Tampa (with locations in Clearwater and Sarasota) is a wellness center specializing in non-invasive, cutting-edge cryotherapy treatments.
2023
Website Copy | SEO-Optimized Service Page for a Med Spa

Cryo Studio Tampa needed a service page to showcase the benefits of their CryoSlimming treatment. I delivered an engaging, SEO-optimized service page designed to educate potential clients, build trust, and drive bookings- while aligning with the brand’s professional and approachable tone. The wireframe provides the client with a clear visualization of the copy.

A Registered Investment Adviser that provides financial planning, investment management, retirement planning, and estate planning. www.craftwealthservices.com
2024
Website Copy | Crafting Team Bios for Financial Experts

Craft Wealth Services needed professional, cohesive team bios that would resonate with both prospective and existing clients. By blending strategic research and creative storytelling, I crafted on-brand bios that elevate the company’s credibility, foster trust, and highlight the unique value of each team member.

A compassionate home care registry specializing in personalized, long-term support for quadriplegics, paraplegics, and brain injury patients, enhancing independence, productivity, and comfort. www.QuadNurse.com
2024
Marketing Collateral | Personalized Healthcare Solutions for Quad Nurse Registry

Quad Nurse needed a professional rack card to effectively showcase their mission, services, and unique approach to home healthcare. I crafted copy that emphasizes their compassionate care and specialized expertise, aligning with their goal of empowering independence for individuals with complex medical needs. By blending an empathetic tone with clear, engaging language, the rack card builds trust, highlights the value of their services, and fosters meaningful connections with their target...

Future Kind is a health and wellness brand specializing in sustainably sourced, plant-based supplements designed to support a vibrant, eco-conscious lifestyle.
Seasonal Email Campaign | Driving Engagement for Future Kind Supplement

I crafted a compelling email campaign for Future Kind to promote their Vegan Omega-3 Fatty Acids Supplement. The copy harnessed Future Kind's vibrant, approachable brand voice, engaging the audience with relatable, seasonal storytelling while emphasizing the supplement's brain-boosting benefits. By blending informative content with persuasive messaging, the email was designed to drive conversions and foster a deeper connection with Future Kind's health-conscious community.

a healthcare platform specializing in connecting patients seeking cannabis-based treatment options with medical professionals. www.DrCannabus.com
2022
Marketing Collateral | Driving B2B Engagement for Healthcare Providers

Crafted a B2B flyer for Dr. Cannabus, highlighting key services like patient acquisition, scheduling, and education. Designed to engage healthcare professionals and encourage partnerships, the content blends clarity, persuasive messaging, and a strong call to action.