Shannon Layne Nomann

Growth & Performance Marketing | Brand | UX

United States

WHO I AM

A creative writer and intuitive storyteller. Obsessive reader. Mama to two little ones. Also endlessly curious, occasionally impatient, a professional chit-chatter, optimistic, and adaptable.

STUFF I'VE WRITTEN:

Marketing, brand, and member experience messaging for B2C and B2B tech, telecom, SaaS, FinTech, and healthcare industries. Lifestyle blog content. Young Adult books. If you don't need a fabulous all-around writer, I'm probably not your girl.

If you need a list:

Web (landing pages, product pages, etc.) and email (leads acquisition, feature awareness, winback, retention, member communications) social, ads, blog, editorial, video, brochures and white papers, direct mail, SMS, and just about anything else. In-app copy and notifications, service emails, purchase and cart flow, and more. Candidly, if you find a channel or an asset I've never written, I'd be shocked. I bet you can't do it. If you do, I'll give you five dollars even if you don't hire me.*

Let's be clear, though. The list doesn't matter. A good writer can write anything for anyone for anywhere.

LIKES:

Collaborating with designers.
Writing fast.
Testing a lot.
Being fun to work with.
Writing for channels I have less experience in.
Writing for channels I have the most experience in.
Writing with empathy and a human touch.

DISLIKES:

Slow talkers.
Stakeholders who weigh in at the eleventh hour with incomprehensible feedback. (Although I’ve had lots of practices navigating these situations, so I’m pretty good at finding ways forward.)
The concept that just because someone hasn't yet written for a vertical, they can't write for that vertical.
Gray flooring.
People who say they hate foods they have never tried.

If you’ve read all that and want to connect, I’m all ears. I love to meet new people and teams and tackle your biggest obstacles and goals head-on, with resonant messaging and an all-weather good attitude.

*Probably not going to give you five dollars. :)

Portfolio

Humana | 2024-2025

Dropbox + Dropbox Dash AI | 2023-2024

Dropbox
03/01/2024
Dropbox Dash Home Page

Led copy development through rounds of iteration in collaboration with designers for Dropbox Dash web pages. Includes main home page, feature pages, security, etc.

Google Fi Wireless @ Google | 2021-2023

Google Fi
12/01/2022
Holiday email to leads

Find the perfect phone for anyone on your list, so you can stream, scroll, and stay connected all season long.

Lumen Technologies | 2019-2021

Lumen
04/09/2021
Finding Your Edge In The App-Driven Future | Infographic

Sample: Edge isn't a location. It's a new way to deliver apps through a combination of distributed compute, high-performance network, automated security and open orchestration for latency-sensitive, bandwidth-intensive applications like IoT, ML, AI and streaming analytics. It goes wherever your data or customers need it, and it's enabling massive change on industries at every level of society.

Lumen
04/09/2021
Cloud + Edge: Performance Meets Proximity | Infographic

Sample: Meet the platform built for low-latency cloud and edge Lumen® Edge Computing Solutions are an ideal complement to cloud, unifying distributed hybrid infrastructures into a seamless solution for deploying next-gen applications, compute or data with maximum interoperability, speed and low TCO.

Sonic Internet | 2017-2019

Sonic Blog
07/25/2017
Sonic tops EFF privacy scorecard

We put our members first, and that's especially true when it comes to privacy. As the industry leader on consumer privacy protection, we guard our customer's data like no one else because we understand that your use of the Internet is private, and that we must ensure our members feel secure.

Sonic Blog
12/12/2017
Net neutrality lives on with Sonic

You may have heard: the internet as we know it is in grave danger. This isn't a new topic. This is something that's been in the news and at the top of Sonic's radar for years. But we're here to tell you that no matter what happens, Sonic remains committed to the principles of net neutrality.

Sonic Internet | Campaigns & Product Launches

Sonic Internet
12/01/2018
Direct Mail Piece, Holiday Campaign

Direct mail tactic used in the implementation of the Sonic Internet Holiday campaign, featuring the theme of believing in the power of internet and invoking holiday nostalgia with popular, familiar topics like holiday movies, hot cocoa, warm sweaters, etc.

Sonic Internet
12/01/2018
Direct Mail Piece, Holiday Campaign

Direct mail tactic used in the implementation of the Sonic Internet Holiday campaign, featuring the theme of believing in the power of internet and invoking holiday nostalgia with popular, familiar topics like holiday movies, hot cocoa, warm sweaters, etc.

Sonic Internet
12/01/2018
Door Hanger | Sonic Holiday Campaign

Door hanger tactic used in the implementation of the Sonic Internet Holiday campaign, featuring the theme of believing in the power of internet and invoking holiday nostalgia with popular, familiar topics like holiday movies, hot cocoa, warm sweaters, etc.

Published Creative Writing Examples

Rejection Letters
08/30/2022
The Owl

We spotted the owl in our backyard a few days after my surgery, perched on a palm tree branch of all things.

Published book series samples, 'Beverly Hills Prep'

Epic Press by ABDO Publishing
08/01/2018
If I Fall (Book One)

Nora is a first year at Beverly Hills Preparatory Academy, attending thanks to one of the limited scholarships offered by the school. In a world where it seems like everyone's parents are millionaires, Nora can't help feeling shy and self-conscious of her status. But when she is invited to a dance with a neighboring boys' prep school, she meets someone special. When everything changes, Nora will have to decide for herself where she belongs. "If I fall" is book #1 from "Beverly Hills Prep", an...

Epic Press by ABDO Publishing
08/01/2018
Beneath The Surface (Book Two)

Vivienne is a senior, and one of the most popular girls at Beverly Hills Preparatory Academy. But when a new girl arrives and throws everything out of balance, Vivi's perfect world falls into jeopardy. Cat is confident and honest, and her casual friendliness disarms Vivi's cool exterior. As their friendship changes, a secret is revealed to the entire school, and nothing within Beverly Hills Prep will ever be the same. "Beneath the Surface" is book #2 from "Beverly Hills Prep", an EPIC Press...

Epic Press by ABDO Publishing
08/01/2018
Lighter Than Air (Book Three)

Marina is a second year at Beverly Hills Prep and a member of the school dance team. With only limited spots available in the annual spring showcase, she feels more pressure than ever to perform. After everyone realizes what's happening, the school administration forces her to go to counseling for an eating disorder. All Marina cares about is her performance in the showcase--but will her disease get in the way of her dream? "Lighter Than Air" is book #3 from "Beverly Hills Prep", an EPIC...