Humana | 2024-2025
Hi, I'm Shannon. I am a creative writer and storyteller.
I am also data-obsessed, endlessly curious, and collaborative. I believe in messaging that resonates with an audience and creates meaningful, compelling interactions.
I have years of experience writing and editing marketing, brand, and member experience messaging for B2C and B2B tech products, SaaS, telecom, and healthcare. I excel in writing messaging for creative campaigns, acquisition and retention strategy, product and feature launches, and more.
I am an experienced writer for web (landing pages, product pages, etc.) and email (leads acquisition, feature awareness, winback, retention, member communications) and am confident in social, ads, blog, editorial, video, brochures and white papers, direct mail, SMS, and just about anything else. I am also experienced working in collaboration with designers on projects like in-app copy and notifications, service emails, purchase and cart flow, and more.
I’m the author of thirteen YA books published by EPIC Press, a division of ABDO publishing.
Get to know me:
I love to read fiction, fantasy, and sci-fi.
My favorite activities are swimming, hiking, and relaxing in the sun.
A few of my favorite places are Lake Tahoe, Yosemite, Maui, Florence, and Hanoi.
Humana | 2024-2025
Dropbox + Dropbox Dash AI | 2023-2024
Led copy development through rounds of iteration in collaboration with designers for Dropbox Dash web pages. Includes main home page, feature pages, security, etc.
Dropbox Dash universal search feature page
Dropbox Dash Stacks feature page
Google Fi Wireless @ Google | 2021-2023
Find the perfect phone for anyone on your list, so you can stream, scroll, and stay connected all season long.
You've got great coverage, here and abroad.
Stay safe with privacy and security features that protect your personal information. Peace of mind included with all plans.
Lumen Technologies | 2019-2021
Sample: Edge isn't a location. It's a new way to deliver apps through a combination of distributed compute, high-performance network, automated security and open orchestration for latency-sensitive, bandwidth-intensive applications like IoT, ML, AI and streaming analytics. It goes wherever your data or customers need it, and it's enabling massive change on industries at every level of society.
Sample: Meet the platform built for low-latency cloud and edge Lumen® Edge Computing Solutions are an ideal complement to cloud, unifying distributed hybrid infrastructures into a seamless solution for deploying next-gen applications, compute or data with maximum interoperability, speed and low TCO.
Sonic Internet | 2017-2019
We put our members first, and that's especially true when it comes to privacy. As the industry leader on consumer privacy protection, we guard our customer's data like no one else because we understand that your use of the Internet is private, and that we must ensure our members feel secure.
You may have heard: the internet as we know it is in grave danger. This isn't a new topic. This is something that's been in the news and at the top of Sonic's radar for years. But we're here to tell you that no matter what happens, Sonic remains committed to the principles of net neutrality.
How to build an authentic presence that translates to your employees and customers.
Sonic Internet | Campaigns & Product Launches
Direct mail tactic used in the implementation of the Sonic Internet Holiday campaign, featuring the theme of believing in the power of internet and invoking holiday nostalgia with popular, familiar topics like holiday movies, hot cocoa, warm sweaters, etc.
Direct mail tactic used in the implementation of the Sonic Internet Holiday campaign, featuring the theme of believing in the power of internet and invoking holiday nostalgia with popular, familiar topics like holiday movies, hot cocoa, warm sweaters, etc.
Door hanger tactic used in the implementation of the Sonic Internet Holiday campaign, featuring the theme of believing in the power of internet and invoking holiday nostalgia with popular, familiar topics like holiday movies, hot cocoa, warm sweaters, etc.
Collateral used to encourage customers to add eero to their internet plan.
A compilation of collateral used to pitch a campaign concept to internal stakeholders.
Published Creative Writing Examples
We spotted the owl in our backyard a few days after my surgery, perched on a palm tree branch of all things.
I am feathered and equipped for flight and full to the brim of all the possible in the world. All I can do is spread wings damp from fog to dry in the sun.
I recently had emergency surgery to treat an ectopic pregnancy: here's what you need to know.
It's a marathon, not a sprint. Actually, it's more like an Iron Man. If you paid a ton of money to do it and it involved your uterus.
We have been trying to kill my father for a long time. The first attempts, admittedly, were clumsy.
Published book series samples, 'Beverly Hills Prep'
Nora is a first year at Beverly Hills Preparatory Academy, attending thanks to one of the limited scholarships offered by the school. In a world where it seems like everyone's parents are millionaires, Nora can't help feeling shy and self-conscious of her status. But when she is invited to a dance with a neighboring boys' prep school, she meets someone special. When everything changes, Nora will have to decide for herself where she belongs. "If I fall" is book #1 from "Beverly Hills Prep", an...
Vivienne is a senior, and one of the most popular girls at Beverly Hills Preparatory Academy. But when a new girl arrives and throws everything out of balance, Vivi's perfect world falls into jeopardy. Cat is confident and honest, and her casual friendliness disarms Vivi's cool exterior. As their friendship changes, a secret is revealed to the entire school, and nothing within Beverly Hills Prep will ever be the same. "Beneath the Surface" is book #2 from "Beverly Hills Prep", an EPIC Press...
Marina is a second year at Beverly Hills Prep and a member of the school dance team. With only limited spots available in the annual spring showcase, she feels more pressure than ever to perform. After everyone realizes what's happening, the school administration forces her to go to counseling for an eating disorder. All Marina cares about is her performance in the showcase--but will her disease get in the way of her dream? "Lighter Than Air" is book #3 from "Beverly Hills Prep", an EPIC...