Selma L. Dalkoff

Storyteller. Copywriter. Content Creator.

United States

For a copywriter, it's important to know how to tell a story.
Yet, it's just as important to understand how stories have the power to sell
a product, explain a concept, re-energize a brand, or inspire fans.

That's why I've been telling stories throughout my career.
I’m a versatile, conceptual writer with experience in creating
compelling, benefit-focused words, ads, product descriptions, direct mail, radio,
web pages, press releases, and more. My work has sold products
by telling stories, engaging audiences, building brands, connecting with collectors, and even tickling a funny bone or two.

I've told the fascinating stories of historic coins from around the world, from
worn U.S. Mint nickels that came to symbolize the Old West, to rare numismatic finds that today are worth thousands.

Along with coins, I've dramatized licensed products like sports keepsakes, campy Elvis collectibles, fun tributes to Disney favorites, as well as kids’ cereals, pet products, apparel, home and office decor and functional items, and more. I’ve learned that every product or brand has the potential to become a star.

I've successfully sold just about everything, working in-house, onsite or remotely.
Whether your projects are big or small, focused on classic packaged goods, B-B outreach, heartwarming home accents, coveted collectibles, or luxurious consumer indulgences, I can help. I'm always interested in trying something new.

Let’s talk, and discover how I can help make your brand or
product shine.To see some of what I’ve been writing lately,
please take a look at just a few of my samples

Just click on the sample's title to view.

Thanks for looking!
Selma
contact me at: www.linkedin.com/in/selma-d-924a916/

Portfolio

For the Love of the Game

Apparel and Acessories including Licensed Properties

Bradford Exchange Pet themed Apparel print ad/direct mail/web
2/24/25
Warm up with cozy kittens

Relax in PJs with a kitten’s cozy comfort ...

Bradford Exchange Direct Mail Package/Print/Catalog/Web
A Timeless Token of Love

Like two sides of a single coin, your hearts will be one forever

Bradford Exchange Direct Mail Package/Print/Catalog/Web
05/17/20
Make Holidays Fairy Chic

Holiday Fashion Enchants with Disney Style

Pet focused Items

Bradford Exchange Direct Mail Brochure/Print/Catalog
2020
For the Love of Yorkies

A Loving reminder of a timeless family bond

High End and Luxury Items

Finance, High End Coins, Currency, and Coin Collectibles

Bradford Exchange Mint Catalog/ Direct Mail/Web
National Parks Quarters

Honoring 100 Years of America's National Treasures

Bradford Exchange Direct Mail Brochure/Print/Catalog
National Parks $2 Bill

Marking 100 Years of America's Irreplaceable National Treasures

Products with Donation/Fundraising Focus

Licensed, Personalized, & Grandparent Focused Products

Bradford Exchange Direct Mail Brochure/Print/Catalog
Dreams do come true

Celebrating 75 Years of Disney's Cinderella

Bradford Exchange Mint Catalog/ Direct Mail/Web
05/17/25
Peanuts 75th Anniversary

Good Grief! Celebrating 75 Years of Peanuts

Bradford Exchangee Mint Licensed Disney Product Direct Mail, Print, Catalog, web
6/5/25
Disney Winnie the Pooh Proof Coin

Shining Tribute Honors an Unforgettable Friendship

Bradford Exchange Mint Direct Mail, Web, Catalog Program targeting Parents Grandparents
05/17/24
Share a BIG thrill with your grandchild

Discover a lost world of mighty monsters and colossal creatures!

Home & Garden Decor, Accessories and Personal Care/Wellness

Bradford Exchange Print, Direct Mail Functional stein for home or office
2020
P-51 Mustang Stein

Honoring the Mighty Wings that won WWII

Blogs, PR, Email, and More