Selma L. Dalkoff

For a copywriter, it's important to know how to tell a story.
Yet, it's just as important to understand how stories have the power to sell
a product, explain a concept, re-energize a brand, or inspire fans.

That's why I've been telling stories throughout my career.
I’m a versatile, conceptual writer with experience in creating
compelling, benefit-focused words, ads, direct mail, radio,
web pages, press releases, and more. My work has sold products
by telling stories, engaging audiences, building brands, connecting with collectors, and even tickling a funny bone or two.

I've told the fascinating stories of historic coins from around the world, from
worn U.S. Mint nickels that came to symbolize the Old West, to rare numismatic finds that today are worth thousands.

Along with coins, I've dramatized licensed products like sports keepsakes, campy Elvis collectibles, fun tributes to Disney favorites, as well as kids’ cereals, pet products, apparel, home and office decor and functional items, and more. I’ve learned that every product or brand has the potential to become a star.

I've successfully sold just about everything, working in-house, onsite or remotely.
Whether your projects are big or small, focused on classic packaged goods, B-B outreach, heartwarming home accents, coveted collectibles, or luxurious consumer indulgences, I can help. I'm always interested in trying something new.

Let’s talk, and discover how I can help make your brand or
product shine.To see some of what I’ve been writing lately,
please take a look at just a few of my samples

Just click on the sample's title to view.

Thanks for looking!
Selma