The Muppets | Scriptwriting
I am an award-winning Digital Marketing Manager with over a decade of professional experience at The Walt Disney Company. Currently, I am on a maternity leave back-fill as a Senior Manager for Hulu Originals Marketing until December, 2025. Then, I return to my role as Brand Lead for Disney, Mickey Mouse, Minnie Mouse, Disney Princess, and The Muppets. I own the strategy and creative execution for these storied brands and characters across their digital footprint, including on Facebook, Twitter, Instagram, TikTok, Threads, and YouTube.
First and foremost, I am a storyteller with a love for characters. I am an expert at ideating and creating brand-safe custom content that fits within legal parameters and top-level direction. I have led the development and execution of brand and character voice strategies on social media for every account I have touched, primarily on the Disney brand handles. I am adept at marketing priority titles and content from multiple touch points, honing creative to fit business needs, and managing individuals and teams.
I am highly skilled at writing social media content, video scripts, interviews, and more in the voice of beloved characters such as The Muppets and Mickey Mouse & Friends. I have written over 300 videos featuring The Muppets for Disney Parks, Disney Executive presentations, various TV appearances, live events, social media videos, and The Muppets Mayhem Disney+ series promotional appearances for Spotify, iHeart Radio, Entertainment Weekly, Billboard, CNN, Huffington Post, Elle, and dozens more.
Throughout my career, I have been honored with several awards including the 2020 Shorty Award for Best Twitter Presence for The Muppets, in which I was the winner and also received the audience honor, and the 2023 Webby Award for Social – Entertainment for Disney TikTok. I was also a finalist for the 2015 Shorty Award for Best Celebrity Social Media for Miss Piggy, the 2020 Shorty Award for Best Facebook Video for Disney Storytime, and the 2021 Shorty Award for Best Twitter Presence for The Muppets.
The Muppets | Scriptwriting
Writer of all Muppet segments and dialogue for the Broadway production of "Rob Lake Magic with Special Guests The Muppets."
Writer for all Muppet segments and dialogue in this 2025 CrunchLabs episode.
Writer for full episode of British GQ's "10 Things I Can't Live Without" in which Kermit breaks down his 10 Essential items.
Writer for 30+ Dr. Teeth and The Electric Mayhem interviews with various publications in promotion of The Muppets Mayhem series on Disney+.
Writer for this deep dive inside the mind of the one and only Gonzo the Great reflecting on his decades-long career.
Writer for Disney Parks video featuring Kermit and Animal on an unforgettable adventure in Disney's Animal Kingdom at Walt Disney World.
Writer for full EW interview featuring Sam Claflin and Riley Keough from 'Daisy Jones & the Six' chatting with Dr. Teeth and Janice about music, TV, karaoke, and more.
Writer for full short-form behind the scenes video featuring The Electric Mayhem (and a few friends) as they record their first Spotify Single.
Writer for Kermit and Miss Piggy's appearance with Hugh Bonneville at the Coronation Concert BBC special for King Charles.
The Muppets | Social Media
Full scope social media campaign for The Muppets 70th anniversary, starting in August 2024 and running for 70 weeks through December 2025. Each week, a different Muppet is spotlighted with social content – photos, videos, custom content, and more.
Manager for all posts across platforms since April 2015. Winner and Audience Honor recipient of the 2020 Shorty Award for Best Twitter Presence. Finalist for the 2021 Shorty Award for Best Twitter Presence.
Manager for all posts since launch on Instagram and since April 2015 on Facebook and X.
Manager for all posts since April 2015. Finalist for the 2015 Shorty Award for Best Celebrity Social Media (Twitter).
Disney Brand | Social Media
Brand lead for the Disney100 campaign hub on TikTok. Ideated, produced, and managed approvals for over 200 videos to populate the TikTok hub from September - December 2023. Nominated for the 2024 Webby Awards for Social Campaigns: TV & Film.
Ideation, production, and execution of Disney Storytime series, which featured Disney Talent reading books to children during the height of the Covid-19 pandemic. Finalist for the 2020 Shorty Award for Best Facebook Video.
Manager and Brand Lead for all posts on Disney TikTok since account launch. Winner of the 2023 Webby Award for Social Entertainment.
Live event coverage including conventions, festivals, world premieres, press events, and more. Live Instagram Story coverage of the high priority Showcases from D23 2024 linked here.
Ideation, production, and execution of Disney Untold series which blends animation with live action interview footage from Disney talent.
Ideation and creative supervision and execution for high-concept custom illustration and video for social media. "Infinite Zoom" video for Walt Disney's birthday and the Disney100 celebration from December 2023.
Ideation, scripting, and creative execution for social media videos captured on the ground at Disney Parks. Chef Goofy Makes Carbonara Mac and Cheese example from March 2024.
Ideation and execution of content that plays into current trends using classic Disney IP. "Hope Core" example here is from March 2024.
Ideation, production, and execution of live talent interviews at press junkets, red carpets, and more. Captain Marvel example from 2019 above.
Mickey & Friends | Social Media
Writer of weekly comic strips featuring Mickey Mouse & Friends, beginning in September 2024. "A Goofy Movie" 30th anniversary strip, featuring voice acting, here.
Ideation, production, and execution of custom animated videos featuring Mickey & Friends playing into internet trends. "Mickey Mouse House Tour" featured here.
Ideation, production, and execution of high energy video edits using existing material from Mickey Mouse shorts. "Spooky Season" video edit here.
Disney Princess | Social Media
Scripting and ideation for a series of videos that recontextualize existing Disney Princess film moments placing the characters in "conversation" with one another. These were produced in an effort to creatively circumvent existing franchise restrictions around the Princesses interacting.
Ideation, production, and execution of custom social content at live events from a Disney Princess point of view. Jodi Benson content day for The Little Mermaid 35th anniversary featured here.
Ideation, production, and creation of unique, high profile custom animation content featuring Disney Princesses. "So This is Love" video featured here.
Hulu Originals Marketing
Full scope social media campaign for Season 1 of All's Fair across platforms. Including premiere event coverage, episodic content, pre-launch, and more.
In-character Reddit AMA with Hank Hill. Worked with writers from the series to maintain consistent character voice across answers.
Full scope social media campaign for Murdaugh: Death in the Family miniseries on Hulu across TikTok, Instagram, and YouTube.