RJ Gumban

Content Marketing Strategist – Helping brands grow through SEO, storytelling, and impactful content.

United States

Creative thinker with a data-driven mindset, blending my background in mathematics education and expertise in content marketing to drive results. Skilled in crafting blogs, web copy, email campaigns, and social media content that rank, engage, and convert.

I’ve worked with startups, agencies, and industry leaders, and I take pride in creating content strategies that align with business goals and resonate with target audiences.

If you’re looking for a content marketer who can deliver measurable results, feel free to explore my work here or reach out—I’d love to connect!

Portfolio

WEBSITE COPY AND STRATEGY

SEO BLOGS AND ARTICLES

Digital Resource
02/24/2023
‍Celebrity Meals: The Secret To McDonald's Marketing Success

Crafted numerous blog articles for Digital Resource, blending SEO with cultural insight. This feature on McDonald’s celebrity meals is one of many designed to drive engagement, brand authority, and strategic content performance.

Freelance Clinical
05/05/2025
What Aduhelm's Trial Got Right (That No One's Talking About)

Developed a long-form thought leadership piece for Freelance Clinical that explores key operational takeaways from Biogen’s Aduhelm trial. The article guides sponsors on building scalable strategies under regulatory pressure.

EDUCATIONAL AND MARKETING ASSETS

HIMAP
05/27/2025
HIMAP Digest Monthly Newsletter – May 2025 Edition

Serves as Editor-in-Chief of HIMAP Digest, overseeing monthly content strategy, writing, layout, and cover design. Each issue is crafted to deliver timely insights for stakeholders in the Philippine healthcare IT-BPM industry.

Carepatron
07/28/2024
Pelvic Organ Prolapse Quantification (POP-Q) Template

Created and reviewed 100+ clinical templates for Carepatron as senior medical writer. This POP-Q template offers structured, evidence-based support for pelvic organ prolapse assessment and documentation.