RJ Gumban

Content Marketing Strategist – Helping brands grow through SEO, storytelling, and impactful content.

United States

Creative thinker with a data-driven mindset, blending my background in mathematics education and expertise in content marketing to drive results. Skilled in crafting blogs, web copy, email campaigns, and social media content that rank, engage, and convert.

I’ve worked with startups, agencies, and industry leaders, and I take pride in creating content strategies that align with business goals and resonate with target audiences.

If you’re looking for a content marketer who can deliver measurable results, feel free to explore my work here or reach out — I’d love to connect!

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Portfolio

SEO Blogs & Articles

Digital Resource
02/24/2023
‍Celebrity Meals: The Secret To McDonald's Marketing Success

[BLOG ARTICLE] One of many trending pieces I’ve written for DR, this article on McDonald's celebrity meals ranks in DR’s Top 10 most-read articles of all time (via Google Analytics). Explores how star-powered collabs drive sales and brand impact.

Freelance Clinical
04/21/2025
Why Wait 60 Days to Hire? Build Your Clinical Team Like This

[BLOG ARTICLE] Clinical trial hiring doesn’t need to take 60 days. This article breaks down how biotechs and CROs can scale faster with freelance experts, FSP support, and smarter team design that matches the pace of research.

UNAWA
04/19/2023
Everything You Need to Know About Legally Binding Contracts

[BLOG ARTICLE] As a contractual blog writer for UNAWA since Feb 2023, I’ve crafted numerous legal-tech articles, including this essential guide on legally binding contracts. Covers key principles, risks, and best practices to protect businesses.

Content Marketing Campaigns

HIMAP Digest
01/29/2025
What’s Next for Filipino Healthcare IT-BPM in 2025?

[NEWSLETTER] As Editor-in-Chief of HIMAP Digest, I handle everything — conceptualization, copywriting, design, curation, and layout. This edition spotlights 2025 trends, offering strategic insights for the healthcare IT-BPM sector.

Digital Resource
11/05/2024
Customer Retention Cooling Drip: Engage, Retain, Grow

[EMAIL CAMPAIGN] Wrote this educational email for DR’s Cooling Drip sequence, one of 18 in the series. It highlights the power of retention marketing with strategic messaging and compelling stats to drive engagement.

Digital Resource
01/31/2025
Franchise Growth with Facebook Ad Retargeting

[ONE-PAGER] Crafted the concept & copy for this Pink Zebra event piece, one of many one-pagers I’ve developed for DR. This edition highlights how DR’s Meta Ad Retargeting helps franchises scale thru strategic Facebook advertising.

Healthcare & E-Learning Resources

HIMAP
02/24/2024
How HIMAP Leads PH HIMS Orgs Excel in Western Compliance

[ARTICLE] Authored an in-depth piece on how HIMAP empowers Philippine healthcare IT-BPM organizations to excel in Western compliance, drive industry growth, and shape the future of healthcare information management.

Web Copy & Strategy