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I partner with founders, consultants, and creative entrepreneurs to strengthen their digital presence through precision-crafted personal branding, ghostwritten thought leadership, and lead generation systems that drive measurable results.
My work is built around clarity, consistency, and conversion. From LinkedIn strategy to high-impact messaging, I help clients position themselves as credible, sought-after voices in their industries, without wasting time or diluting their identity.
Remote-first. Results-focused. Trusted by professionals who take their growth seriously.
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Shout out to this absolute LEGEND! (She's gonna hate me for this) I got myself into a right tizzy Tuesday, trying to put together a sponsorship pitch deck for The HoLT Xmas Party. I simply cannot write compelling, objective copy about my own business!!!
Then, like most of us, I opened Instagram. First came the dogs, the memes, the holiday pics. And then I saw a child, no older than my little boy, clinging to a kitten in the ruins of his home. Starving. Alone. What's the difference between that little boy and my son?
LinkedIn Articles
Only 14% of people finish reading your LinkedIn post. Unless you do one very specific thing in the first 40 words. I'm not telling you what it is. That's your homework. ๐ง Read the post. ๐ Take notes. ๐ฃ๏ธ Report back like a grown-up. No PDF. No "swipe this."
You've read Atomic Habits. You've highlighted half the book.
slams coffee cup down with theatrical rage] LISTEN UP, YOU BEAUTIFUL PERFECTIONISTS. I spent three months, THREE BLOODY MONTHS, crafting the "perfect" LinkedIn post last year.
The gap between your expertise and your revenue isn't a mystery. It's a diagnosis.
What I Learned From Watching Founders Fumble the Greatest Marketing Revolution Since the Internet Right. Buckle up, beautiful disasters.
Africa rewards precision, not presence. Most investors assume money talks.
Ah yes. The highest form of flattery: a public tantrum dressed as a moral stand.
๐ง๐ฟ๐๐บ๐ฝ'๐ ๐ง๐ฎ๐ฟ๐ถ๐ณ๐ณ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐: ๐ ๐ช๐ฎ๐ธ๐ฒ-๐จ๐ฝ ๐๐ฎ๐น๐น ๐ณ๐ผ๐ฟ ๐๐บ๐ฒ๐ฟ๐ด๐ถ๐ป๐ด ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ ๐ฎ๐ป๐ฑ ๐๐๐๐ถ๐ป๐ฒ๐๐ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ President Trump's tariff strategy isn't just an economic policy, it's a seismic shift in how we approach global business. With 62% of Americans concerned about rising prices due to tariffs, it's clear that the ripple effects are being felt far beyond the U.S.
Blog Posts
Early support works, but are we measuring it properly? There's strong evidence that acting early helps people avoid serious challenges later on. Whether it's...
It's a defining moment for technology and for society. Artificial intelligence (AI) is moving fast. Investment is booming. Tools are being adopted across hirin...
Nearly a quarter of the UK population live with a disability, yet too many workplaces still miss a critical piece of the inclusion puzzle. If you lead HR, manage a team, or run a business, ask yourself: Are you truly tapping into this talent pool?
3 in 5 UK workers say they'd leave if their employer dialled down on diversity. What does that tell us and what do we do next? That headline stat has been doin...
UK recruitment is broken, but not beyond repair. Each year, thousands of capable individuals are shut out of employment, not because they lack skill, but becau...
We've spent decades trying to make people ready for jobs. What if we designed jobs ready for people? The UK economy is leaking potential. Roles stay open, mill...
Every day, 600 people leave their jobs to care for someone they love. That number isn't a footnote, it's a crisis point. We are watching a silent workforce exo...
Whether you're building homes, running shops, delivering care or bidding for contracts the way you hire now speaks louder than ever. Right now, thousands of UK...
If you support young people in any capacity, what are you doing differently this Mental Health Awareness week? A Snapshot We Can't Ignore Mental Health Awarene...
LinkedIn Posts
I booked a client 5 sales calls in week one for Gemma* (without a single "hey hun" DM or Facebook ad that smells like desperation) The client brief "Nobody knows I exist. My outreach sounds like someone trying to explain Bitcoin to their nan. Help."
You Were Never the Broken One: Disability Pride isn't about surviving in broken systems. It's about building better ones, and I do that for a living. I've had to roll through bin storage rooms to reach "inclusive" networking events. I've been praised for my "resilience" while quietly burning out behind the scenes.
I asked GPT to take a photo and create a professional headshot for me, this is "That" headshot. It's giving Serial Killer meets Knitting club... thoughts? Who wants the prompt? The only rule is that you have to post the results here, for amusement and assessment.
STOP CONFUSING MY BRAND VOICE WITH MY WRITING ABILITY, YOU ABSOLUTE WEAPON. Here's what separates professional writers from weekend warriors with ChatGPT subscriptions: Professional writers are shapeshifting chameleons ๐ฆ My own LinkedIn sounds like a pub fight with a marketing textbook. But my client work? It sounds like them But much better.
The leadership book I recommend most isn't a leadership book at all. It's a book about designing products. When executives hire me to help transform their leadership approach, they're often surprised when I don't reach for the usual suspects: - No "Good to Great" - No "7 Habits" - No "Start With Why" Instead, I point them to "The Design of Everyday Things" by Don Norman.
I've been a complete muppet. Time for some brutal honesty. Been living in denial about my posting habits while preaching "consistency" like some sort of LinkedIn evangelist. Then coaching a rebel, it hit me... I was talking some of my research through and it made me want to crawl under a rock and question everything.
Content calendar emptier than a vegan butcher shop? You're scrolling LinkedIn watching everyone else's "massive wins" whilst your launch prep sits in seventeen different Google Docs. Read to the end, it's worth it. Here's the thing: I've been quietly building something proper in Skool. โคท Templates that actually convert.
Let's talk client acquisition. Spoiler: You're doing it wrong. Most of you lot? Here's your playbook: โคท Crank out a ChatGPT post (yawn). โคท Hit "publish." Crickets. โคท DM 50 people with "Hey, saw your post!" โคท (Ghosted.) Cue existential dread: "Sht, rent's due." But here's the kicker: You're missing Trust Momentum.
Right, so I've been watching "guru" businesses implode faster than my will to live during a Monday morning team meeting. Five collapsed this month alone. FIVE. (Yes, I'm keeping a spreadsheet. No, I don't need therapy. Maybe.) And here's the thing - their content wasn't even that terrible.