Patricia Conte

Marketing Communications Professional

United States

Patricia Conte is a marketing communications leader with experience as a writer/editor and account manager for clients including those in healthcare, higher education, nonprofit organizations, and food and consumer products. She also operates her own website where she not only partners with brands as an influencer, but delivers mouthwatering recipes and original, vibrant images.

She is focused on strategic communications, and paired with her creative thinking and leadership expertise, she can turn ideas into practice and tell a story that resonates and motivates. Patricia offers leadership, organization, flexibility, dedication, and collaboration to all projects she works on.

You'll find Patricia with pencil and paper, her laptop, and even her camera to develop imaginative and compelling content. She works to engage new audiences via social media, creates headlines that pop, brochures that shine, and website copy that tells a story.

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Portfolio

Website Development, Management & Content Creation

Provider Pulse Newsletter for TriWest Healthcare Alliance provider network
Provider Pulse Newsletter

Provider Pulse is a monthly newsletter shared with approximately 300,000 medical professionals in the TriWest Healthcare Alliance provider network. I managed the project end-to-end, from creating content calendars to partnering with business owners on content requirements to managing writers and the editorial process (and often writing content myself), and collaborating on the final review process with the executive teams and Department of Veterans Affairs officials. As a final step I...

Healthy Homefront: TriWest Healthcare Alliance Blog
Healthy Homefront Blog

As communications manager for TriWest Healthcare Alliance, I advocated for, and led the development of a corporate blog to provide the company's audience with another outlet for easily accessible health information and good-news stories. I worked hand-in-hand with our vendor to develop a brand identity, wireframe, and design the site. I coordinated all scope of work requirements and contracts, led branding and design meetings, and worked to develop content prior to site launch. I led...

Healthy Homefront Blog Article for TriWest Healthcare Alliance
Team TriWest Steps Up at StandDown in Support of Veterans - Healthy Homefront

I wrote this post for the Healthy Homefront blog. TriWest Healthcare Alliance employee volunteers participated in the Maricopa County StandDown event in Arizona. This is a program of the Arizona Housing Coalition that holds annual events and resource fairs in 13 of Arizona’s 15 counties, including the nation's largest event of its kind, the annual Maricopa County StandDown. These events allow veterans and their families who are experiencing housing instability and homelessness to get and stay...

TriWest Healthcare Alliance - Content Development for Corporate Website
TriWest Healthcare Alliance

At TriWest Healthcare Alliance, I managed the organization's website content. TriWest serves our nation's Veterans and military community in partnership with the Department of Veterans Affairs (VA) to administer healthcare benefits and programs. The website is an important channel to provide valuable information to not only Veteran customers in 14 states and U.S. territories in the Pacific regarding benefits information, but also for their more than 700,000 healthcare providers in their network.

LinkedIn "Life" Pages for Freedom Financial Network
Love What You Do. Love Where You Work.

As a communications consultant, I worked to create content for the Freedom Financial Network LinkedIn Life pages. These corporate pages were created to attract prospective job candidates, drive recruitment, and build the company's employer brand by showcasing daily work life at Freedom Financial.

The Pogue Center Website
The Pogue Center Cosmetic Facial and Oral Surgery & Medspa

As communicaitons consultant to the Pogue Center, I created website content to promote the cosmetic and oral surgery procedures offered to prospective patients, along with medical staff bios, service descriptions, retail products, and blog content. I also created a tagline for the Center, "Let Our Experience Guide You," used on all branded material. I worked with vendors to create this updated, user-friendly company website.

Ad Strategies - Company Blog
4 Recruitment Tools to Help Reach Your 2018 Goals

As a communications consultant, I wrote blog posts for Ad Strategies, a recruitment marketing agency that helps companies market their employer brand in order to recruit and retain employees. Potential and existing clients can visit the blog to read about the latest in hiring trends and recruitment marketing.

Grab A Plate Website - Small Business Owner
Grab A Plate

Grab a Plate is a website I created in 2011 to share food stories, photography, and recipes. I continue to grow the site, which generates approximately 25,000 unique monthly views. I manage operations and creative for the site to include editorial content photography, social media, site maintenance, and paid partnerships. This is a recipe post I created: Blood Orange Salad with Shallots & Olives.

Grab a Plate Website
Discover This Simple, Traditional Italian Dish That's Perfect for a Special Meal

Grab a Plate is a website I created in 2011 to share food stories, photography, and recipes. I continue to grow the site, which generates approximately 25,000 unique monthly views. I manage operations and creative for the site to include editorial content and photography. This is a recipe post I created: Spaghetti alle Vongole (Spaghetti with Clams), is a traditional Italian dish that is easy to make with simple ingredients. It's a fabulous addition to a special dinner.

Social Media

https://www.facebook.com/watch/?ref=saved&v=619061502849030
Facebook Post
National Suicide Prevention Month Social Campaign

This was the final post in a social campaign for National Suicide Prevention Month. For TriWest Healthcare Alliance, I created a series of 5 videos that focused on 5 steps to help prevent suicide: Be the one to 1. Ask 2. Be There 3. Keep Them Safe 4. Help Them Connect, and 5. Follow Up. Each person in the final video shared an individual videos based on the 5 ways to help prevent suicide. Each video was shared over the course of the month, culminating in this final video.

Grab a Plate Website Facebook Page
Grab a Plate Facebook Page

My Grab a Plate Facebook page is a social media companion to the website. This Facebook business page reaches 27,000+ followers. I monitor and engage in daily conversations, build community, answer questions, and provide content for my followers.

Multimedia/Promotional Video

Sprouts Farmers Market - Internal Executive Communication
Single Use Plastic Bag Elimination Launch Video

Sprouts Farmers Market is a national retail grocer with 400 stores in 23 states, and nearly 33,000 employees. As Sprouts embarked on a nationwide initiative to eliminate single-use plastic bags from its stores, I worked with the CEO and a store manager to develop a video to share important information about the initiative. I wrote the script for the CEO and store manager and developed the story line with our videographer, and led internal communications surrounding this new, change...

https://vimeo.com/769124869/3ca61ebddb
Sprouts Farmers Market - Internal Engagement Initiatives
Veterans Day 2022

As Corporate Communications Manager for Sprouts Farmers Market, I worked with executive leadership, corporate, and store employees to create a special video to thank our veteran employees during Veterans Day 2022. I developed the script for our Chief Stores Operations Officer, coordinated photo submissions, and worked with the videographer on final edits.

https://vimeo.com/triwest/caregivers?share=copy
Triwest Healthcare Alliance - Corporate Educational/Promotional Video
One Military Caregiver Shares Her Story of Support for Her Veteran Spouse

I initiated this video for TriWest Healthcare Alliance: a communication to help honor the Month of the Military Caregiver and the tireless efforts of the more than 5 million people in the U.S. who serve as military caregivers. I wrote the script, interviewed the speaker, edited content, and collaborated with the videographer to produce this video. This video features Bree Shields, a caregiver to her Army Veteran husband, Sean. The video was shared on the company's website, and across...

https://vimeo.com/428209829
Triwest Healthcare Alliance - Corporate Video
TriWest Proudly Honors Women Veterans Day

I initiated this video concept for TriWest Healthcare Alliance to celebrate Women Veterans Day. This is a promotional video to honor those Veterans, and encourage others to join the company to use their valuable experience gained while serving in the military, and transfer those experiences into meaningful careers. This video was used on the company website, its intranet site, and across social media. I wrote the script, interviewed the speakers, edited content, and collaborated with...

News/Press Release

News Release for Triwest Healthcare Alliance
TriWest Contact Center Recertified as a Center of Excellence

Phoenix, AZ (July 20, 2022) - The TriWest Healthcare Alliance (TriWest) Contact Center recently was recertified as a Center of Excellence by BenchmarkPortal, a global leader in the contact center industry. The certification is based on best-practice metrics drawn from the world's largest database of objective and quantitative data that BenchmarkPortal audits and validates.

Get to Know Patricia Conte and Grab a Plate
Grab a Plate Media Kit

I often work with consumer brands as an influencer, developing social campaigns with the goal to connect brands with new audiences and to expand their social reach. Brands will often request information about me and my site, along with rates for specific work. I created this to share with prospective partners.

Ad and Collateral Development

Maricopa Integrated Health System - Recruitment Ad
You're Ready for MIHS

This recruitment ad for Maricopa Integrated Health System (MIHS) encourages prospective employees to discover opportunities to make a difference in the communities served by MIHS. The messaging showcases that employees who work at MIHS gain valuable and valued experience that sets them apart from others.

TriWest Recruitment Postcard
Targeted Veteran Recruitment Postcard

In conjunction with the design team, I led the creation of this recruitment postcard, developed for a specific hiring event targeting military veterans. The messaging uses testimonials from current veteran employees, and strives to share how military experience can be transferred to a successful career with TriWest.

Thunderbird School of Global Management Brocure
Capital Campaign Brochure

I wrote and edited the content for this brochure for the school's $80 million capital campaign.

Thunderbird School of Global Management
Recruitment Email

This was part of an email recruitment campaign for Thunderbird's MBA program. I wrote the content and worked with the designer on the look of the postcard.

The Pogue Center - Promotional Flyer
Meet the Aesthetics Team

I recognized that members of the aesthetics team, and the Chief Medical Officer, did not have in-office print pieces that current and prospective patients could take home to lear more about their medical team. I wrote bios for each team member and created flyers for each person, Each flyer included staff bios and conversational quotes to fit each person's personality.

Feature Articles, Interviews

SheKnows.com
Who Wouldn't Love At-Home Cooking Tips from Celebrity Chef Wolfgang Puck?

I was assigned to interview one of the most renowned celebrity chefs, Wolfgang Puck, for SheKnows.com where I was a contributing writer. During my interview with Chef Puck, we chatted about home cooked meals, healthy eating habits, and his tips for simple cooking. This interview was featured on SheKnows.com

SheKnows.com
Detour off the Beaten Path in Rome

I pitched the idea of visiting sites in Rome, Italy that were "off the beaten path" for travelers for SheKnows.com's Travel section. I developed the storyline, interviewed vendors, wrote the content, and provided photography for this piece.

SheKnows.com
Lidia Bastianich Talks Weddings, Food and Cultural Traditions

I interviewed celebrity chef Lidia Bastianich for the SheKnows.com Food section. Ms. Bastianich is an Italian-American celebrity chef, television host, author, and restaurateur. I wrote the article for this features, sharing this chef's insights of global wedding celebrations and the connection to food around the world.

SheKnows.com
Ted Allen, Host of Chopped, Cuts Through the Stress of Holiday Entertaining

I interviewed American author and television personality, Ted Allen. Mr. Allen was the food and wine connoisseur on the Bravo network's television program Queer Eye, and has been the host of the TV cooking competition series Chopped since its launch in 2009. I created an engaging article focused on entertaining for the SheKnows.com Food section.

Brit + Co Website
Get the Scoop on Cat Poop Coffee (Yes, It's a Real Thing)

This was a fun article I researched, wrote, and photographed for Brit.co as a featured article. If you're a coffee lover and into the latest trends around the world, maybe you've tried cat poop or weasel coffee? It's somewhat rare, and has become quite coveted lately. Read more!

SheKnows.com
Nadia G’s Sick Kitchens Series and a Vegan Pie

I interviewed Nadia G. for the SheKnows.com Food section. Nadia G is a Canadian musician and celebrity chef known for hosting the television series Nadia G's Bitchin' Kitchen and Bite This with Nadia G, both of which aired on Food Network Canada and the Cooking Channel. I wrote an article to highlight several of her vegan recipes.