Nicole Massabrook

I'm a NYC-based editor and writer with more than 10 years of experience producing compelling content for national digital brands.

After seven years at International Business Times (owned by Newsweek Media Group) and four years at Us Weekly (McClatchy Media), I'm skilled at mining stories for interesting second angles, interviewing, crafting headlines and building narratives that connect with real audiences — across breaking news, features, and evergreen content.

I have a proven ability to manage editorial workflows, collaborate with cross-functional stakeholders, and use performance data such as Chartbeat and Google Analytics to refine SEO and content strategy. I'm equally strong as a writer and editor, with a track record of shepherding content through multiple rounds of feedback on tight deadlines.