Nicki Wylie

๐ŸŽฏ Transform your single acts of content into an airtight strategy - and distribute it to the right eyeballs ๐Ÿ‘€

Spain

๐Ÿ™‹โ€โ™€๏ธ At a loss for words? I can help.

Your B2B prospects need to know and trust your brand before they will buy from you.*

๐™Ž๐™ค ๐™ฌ๐™๐™–๐™ฉ ๐™–๐™ง๐™š ๐™ฎ๐™ค๐™ช ๐™™๐™ค๐™ž๐™ฃ๐™œ ๐™ฉ๐™ค ๐™œ๐™š๐™ฉ ๐™จ๐™š๐™š๐™ฃ?

If you need a hand building branded content that lives rent free in your prospects' memories, let's talk.

We can join forces to:

๐Ÿชž Turn your customers' words into sticky copy that hooks prospects right from the hero section

๐Ÿ”– Create bookmark-worthy blogs with original SME insights (the stuff humans actually read)

๐Ÿฆด Dig like a dog with a bone until we find the real, emotional pain points your product solves

Send me a DM if you want to chat.

* 80% of B2B buyers have a list of vendors in mind before they do any research. And 90% of those buyers go with the brand they knew BEFORE they started their category research. (Source: HBR)

*86% of consumers say authenticity is A MUST when choosing which brands to support (Source: Stakla)

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Portfolio

โœ Recent Copywriting Projects โœ

Filestage: The world's best-rated review and approval platform
11/14/2022
Product page: Agencies

My goal was to create a clean and crisp product page that immediately showcases the product's value to our ICP. The page ranks well and paints a picture of life before and after the software.

Filestage: The world's best-rated review and approval platform
01/15/2025
Buyer's guide + landing page

I created a high-value buyer's guide to support prospects in the decision-making process. It's packed with impartial information and visual aids to help prospects make the business case internally. I then wrote a targeted landing page to promote the main benefits of the guide.

Whitehorse is an innovative and empowering athleisure brand for all bodies.
White Horse Active website

I created a powerful brand voice for this athleisure brand, writing copy for the homepage, landing pages, and product descriptions. Every piece of copy aligns with the brand's message of empowerment and inclusivity. ๐ŸŽฏ๐Ÿ“ˆ๐ŸŽฏ๐Ÿ“ˆ ๐ŸŽฏ๐Ÿ“ˆ ๐ŸŽฏ It's now been featured in Cosmo, Men's Health, Glamour, and Elle.

๐Ÿš€ 3 Reasons To Work With Me ๐Ÿš€

Docebo
Client Testimonial

Docebo is a leading LMS provider and a major player in the eLearning world. They enlisted my content consulting services to perform a thorough editorial review of one of their content projects. It was a huge undertaking and a pleasure to work with such a well-established brand.

Love Outsource
Client Testimonial

Love Outsource offers quality link building services and SEO articles to a global audience. They trusted me to craft high-converting, SEO-friendly guest posts and sales landing page for a variety of industries. I learned a lot about SEO on this team.

Embracing Future Potential
Client Testimonial

Embracing Future Potential is a network of specialist job boards and careers resources advocating from inclusion in the workplace. As a long-term collaborator, I manage content across five sites. This includes crafting SEO-driven blogs, landing pages, and lead magnets.

๐Ÿง  LinkedIn posts ๐Ÿง 

๐Ÿ’ปโš™๏ธ SaaS - Online proofing software ๐Ÿ’ปโš™๏ธ

Filestage: The world's best-rated review and approval platform
06/21/2024
5 Blockers In The Creative Review Process And Top Fixes

I interviewed five industry experts (within our ICP) to create this high-value, SME-led editorial piece. It currently ranks number one on Google for the keyword "creative review process". I also repurposed it into a series of LinkedIn posts.

Filestage: The world's best-rated review and approval platform
06/07/2024
14 Free Visual Content Tools You Need In 2024

This BOFU blog article currently ranks number one on Google for the high intent keyword "visual content tools". I also turned the content into a series of posts for social media.

Filestage: The world's best-rated review and approval platform
08/02/2024
The Science Behind Apple Packaging (With Examples)

This TOFU article has generated a high number of backlinks, reposts, and shares. I used storytelling to narrate Apple's packaging strategy, linking the readers back to the problem we solve. It currently ranks no.2 in the SERPs.

Filestage: The world's best-rated review and approval platform
02/26/2025
How The Nike Marketing Strategy Made A Swoosh A Slam Dunk

As an SEO strategy, we created a series of TOFU blogs breaking down the marketing strategies of big-name brands. I used storytelling and deep desk research to add more value than the pages currently ranking in the SERPs.

Filestage: The world's best-rated review and approval platform
02/18/2025
5 Outdoor Marketing Trends That Made Us Go OOH

This MOFU blog is already ranking well in the SERPs and generating shares on LinkedIn. I dug into the latest trends and then linked everything back to the product with a step-by-step guide to reviewing outdoor ads.

Filestage: The world's best-rated review and approval platform
09/27/2024
8 Restaurant Advertising Strategies To Turn Up The Heat

This SME-led TOFU blog currently ranks number one on Google for the keyword "restaurant advertising". I also repurposed it into a high-performing social post.

๐Ÿค–๐Ÿ’ก๐Ÿ’ญ AI musings ๐Ÿค–๐Ÿ’ก๐Ÿ’ญ

Medium
01/21/2025
Mind the media literacy gap

You may have heard the recent story about the 53-year-old French woman who was scammed out of โ‚ฌ830,000 (approximately $1,227,350). A French woman, known only as Anne, fell victim to a deepfake scam...

Filestage: The world's best-rated review and approval platform
11/21/2024
7 AI Content Marketing Tactics For Humans

Seven experts share seven surprising AI content marketing tactics and how to keep the human touch. Plus, why Ben Affleck is a great content marketer.

Filestage: The world's best-rated review and approval platform
01/09/2025
How The EU AI Act Will Impact Your Agency

New AI laws are here. Read our predictions for the future of agencies - based on conversations with industry leaders on both sides of the AI fence.

โš™๏ธ SaaS - Social media โš™๏ธ

Sociality.io Blog
07/13/2022
Shadowbanned on Tiktok? Here is how to remove it.

In the wise words of Freddie Mercury: "easy come, easy go." Granted, Queen probably wasn't singing about TikTok followers, but still. TikTok gives pretty much anyone the chance to go viral overnight. That means a higher risk of getting shadowbanned. Sound familiar? Here's how to remove it.

Sociality.io Blog
03/09/2023
Glossary: Marketing funnel from top to bottom

Glossary: Marketing funnel from top to bottom Attracting and converting customers is a top priority for just about every business on the planet. But, considering 96% of visitors to your website aren't ready to make a purchase, this can be tricky. Learn everything you need to know about the marketing funnel.

๐Ÿ’กSaaS - Learning & Development software ๐Ÿ’ก

๐Ÿ—ž๏ธ Journalist Pieces ๐Ÿ—ž๏ธ

Euro Weekly News
01/26/2022
The best places to spend Valentine's Day in Spain

The 10 Best Places to Spend Valentineยดs Day in Spain. Image: Pixabay Whether you want to surprise your partner or meet your next great love, we've put together a list of the most romantic cities to spend Valentine's in Spain. All guaranteed to make you swoon.

Euro Weekly News
01/26/2022
Ideas for couples for a perfect Valentine's in Mijas Pueblo

Have a day to remember this Valentine's in Mijas Pueblo. Image: Pixabay With its cobbled alleyways, stunning seas views, and white houses decorated with brightly coloured flower pots, Mijas pueblo is the perfect Valentine's getaway for you and that special someone.

Euro Weekly News
01/26/2022
6 Ideas for a Romantic Valentine's in Benidorm

Sun, sea, architecture, and great food. Benidorm is every romance lover's dream. If you want to whisk someone special way this Valentine's then look no further. We've compiled a list of six romantic date ideas to enjoy this Valentine's in Benidorm.