Marketing + PR
I’m a content and communications leader who specializes in turning complex technology into clear, human-centered narratives.
For the past decade, I’ve built multi-channel content engines, shaped executive voices, and led storytelling for technical brands across data infrastructure, AI, and emerging technology.
My work focuses on making complex concepts intuitive—whether I’m developing brand language, producing long-form educational content, building content systems, or ghostwriting for founders and executives.
Recent work highlights:
* Built and led all content & communications for a renewable data infrastructure company, driving top 1% engagement benchmarks across email, LinkedIn, and educational content.
* Architected high-retention content flows that consistently generated 70–84% open rates and became core acquisition and retention assets.
* Developed cross-platform narratives, investor messaging, and CEO-level communications during high-pressure, fast-changing market cycles.
* Produced thought leadership, educational guides, social content, newsletters, and multimedia assets that shaped brand perception and customer trust.
* Worked with AI models through Outlier and applied AI tooling to accelerate content quality and output.
What I bring:
* Executive ghostwriting and brand voice development
* Technical storytelling across AI, data, and complex engineering concepts
* Content strategy, editorial direction, and systems thinking
* Cross-channel writing (long-form, social, email, narrative)
* Calm, reliable communication in high-growth or high-pressure environments
* The ability to own content end-to-end with precision, speed, and clarity
I’m currently open to Director of Content, Content Lead, and Communications roles—especially with AI, developer tools, and technical startups that value thoughtful storytelling and clear communication.
Marketing + PR
An overview of Rare Evo, a unique blockchain conference bringing the frontier of Web3 to life in beautiful Denver, Colorado.
Press release for AIStorm concerning their 2019 award win for unique AI-in-Sensor technology.
Press release/marketing announcement for BitMart launching its own NFT marketplace in May of 2022.
Technical/UX Writing
Show notes, timestamps, and guest/host information were handcrafted by me after a full review of the podcast.
App store copy written from scratch and passed through multiple legal reviews to ensure compliance, accuracy, and excellent marketing for BitMart's mobile app.
An unpublished video script for a creative idea showcasing AIStorm's unique AI-in-Sensor Technology
Creative Writing
Creative article on the applications of Stoic wisdom and philosophy in modern life.
A deep dive into some of the wisdom and philosophy of Bruce Lee, specifically around defeat.
How exciting and captivating can life become when we unplug from our devices and the Internet?
Social Media
An information-packed LinkedIn post about repurposing audio content for maximum benefit while saving time with AI tools.
A concise tweet summing up the Sazmining business model for retail clients that has been used as a recurring form of engagement.
A short blog about which companies and public individuals have the most Bitcoin on their balance sheets.
A simple + modern awareness post about Payall and their unique instant payments system with CTA.
A concise and educational LinkedIn post explaining Stacks, a Bitcoin Layer-2 technology that enables smart contracts.
Crypto + Video/Audio
Host of "BitMart Presents: Crypto Conversations" podcast: Produced and hosted daily episodes covering crypto news, AMAs, and expert commentary and analysis, available on all major podcast platforms.
An exploration and overview of non-fungible tokens on Bitcoin.
Book recommendations for beginners to understand and learn about the nuances of Bitcoin.
A beginner's guide to decentralized finance (DeFi) and a broad overview of the current ecosystem.
An article explaining and examining the "degen" phenomenon in crypto.
Co-Host/Founder of The BitMart BrainTrust: Led a team in creating and co-hosting a series on NFTs and the crypto market, interviewing prominent industry figures and sharing insights on the latest trends.
SEO Articles
SEO Optimized Article for Law Office
SEO Optimized Article for Shipping Container Company
SEO Optimized Article for Private Security Company
Journalism
Ever since Pete O'Dell can remember, he's been singing Hank Williams.
Ace Atkins is a 1994 mass communications graduate and former defensive end of Auburn’s undefeated 1993 football team. Now a New York Times best-selling author, Atkins agreed to discuss the finer points of literature with The Plainsman.
Charles Barkley can tell you who his favorite disc jockey in Auburn is, because Barkley used to crash at his apartment in the '80s and watch him box in the Coliseum.
What's fall without a boogie?
Simply put, Ricky Scheuerle wants change.
Every town has that early morning meeting spot for the local bigwigs. Collinsville's no different.