Michael Perera

Human Story Copywriter

United States

I started as a copywriter because I found the subject of substance abuse treatment fascinating. That beginning opened doors to dozens of diverse topics, covering everything from public policy to consumer law; from divorce law to music copyright protections; from vision and dental health, to financial planning for beginners. Through it all, my approach to writing is centered on the importance of making the reader care about what they're reading.

Portfolio
American Addiction Centers
The Effects of Substance Abuse in the Workplace

The cost of addiction in the workforce is usually measured financially, but it can also refer to more subjective losses, which can change the entire nature of an office.

Laguna Treatment Center
Was the War on Drugs Effective? | Laguna Treatment Center

To determine the effectiveness of the war on drugs is determined by the original goals set and the ones that have been achieved. This post looks at law enforcement against the War, the Punishment Model, mandatory minimum sentencing, among other factors.

Greenhouse Treatment Center
08/29/2009
Addiction Rates in the Hispanic Community

There is an often overlooked concern that threatens Hispanic lives in this country, and that is the problem of alcohol and drug abuse. As the Latino