MAYA MICHAEL

All Things Content

Malaysia

I've been crafting content for over a decade, currently based in Kuala Lumpur. My expertise lies in digging into industry topics, whipping up different content like videos, articles, and infographics with just the right vibe. I'm all about following style guides and tailoring content for specific audiences, keeping an eye on what's trending. I also dive into keyword research, sprinkle in some SEO magic, and keep tabs on web traffic to make sure the content hits the sweet spot.

Also open to taking on freelance projects involving research, copywriting, copy editing, and proofreading.

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Portfolio

UX & TECHNICAL WRITING

WEBSITE REDESIGN

Prestige Online - Society's Luxury Authority
01/07/2020
Lookbooks for retail

Created lookbooks for luxury clients to redirect website readers to clients' e-commerce landing pages.

PROJECT MANAGEMENT

https://www.aurizn.com/2021-ksk-land-yoo8-kempinski-art-of-living
Microsite
05/10/2021
Interactive Digital Series

Presented in 3 chapters, this interactive digital experience offers the opportunity to directly experience the hallmarks of Kempinski’s luxurious hospitality services from a first-person perspective. Users were provided with various scenarios that enabled the audience to interact with these services, resulting in an intimate and first-person account of what it would be like to live as a resident of YOO8 serviced by Kempinski.

Prestige Online - Society's Luxury Authority
09/03/2019
Digital campaign for Louis XIII Cognac

Spearheaded campaign that involved filming overseas. This included coordinating with the talent, brand representative and videographer; creating storyboards and script to guide the videographer; planning and executing content (web and social media); as well as executing the deliverables (4 videos and 4 web posts in English & Chinese). The campaign quadrupled the client's follower count on Facebook.

The Peak Malaysia
Singapore Traveller's Guide Booklet

Coordinated and wrote a 16-page travel booklet commissioned by the Singapore Tourism Board. Copyright was purchased for six figures, the booklet was translated and distributed to other countries.

FEATURE WRITING

THE PEAK MALAYSIA
REMEMBERING GIACOMETTI

Compiled and authored a 6-page travel story on revered Swiss sculptor, Alberto Giacometti.

THE PEAK MALAYSIA
VIVID EXPERIENCES

Compiled and authored an 8-page travel story on things to experience during the Vivid Sydney festival.

THE PEAK MALAYSIA
SECRET SANCTUARY

Compiled and authored a 6-page travel story on Amanoi, a luxury resort in Vietnam.

THE PEAK MALAYSIA
24

Compiled and authored a 4-page travel story on 24 Hours of Le Mans.

YTL LIFE
CALL OF THE WILD

Coordinated and wrote an 8-page cover story about Gaya Island Resort.

THE PEAK MALAYSIA
BEAUTIFUL MINDS

Compiled and authored a 7-page feature on emerging creatives in film, art and literature.

THE PEAK MALAYSIA
THE STATE OF THE ARTS

Coordinated and wrote a 12-page feature featuring the movers-and-shakers involved in the Malaysian arts scene.

THE PEAK MALAYSIA
PASSING THE MANTLE

Co-ordinated and wrote a 6-page feature on mentors and their proteges.

THE PEAK MALAYSIA
MASTER CLASS

Interviewed and wrote a 2-page story on Peter Gago, Chief Winemaker at Penfolds.

THE PEAK MALAYSIA
PAVING THE WAY

Conceptualised and wrote a 6-page story featuring mentors and their mentees.

THE PEAK MALAYSIA
TOP OF THE WORLD

Interviewed and wrote a 4-page story about Montblanc and its former CEO, Jerome Lambert.

THE PEAK MALAYSIA
A TIME TO REFLECT

Interviewed and wrote a 4-page story about the CEO of Patek Philippe.

TIMEPIECES
TALK OF TIME

Authored an 8-page feature that involved interviewing several distinguished leaders from the universe of haute horology.