♟️STRATEGY
I'm a proud member of the content team at Highwire PR as the SVP of Content Strategy. Prior to Highwire, I led and served award-winning content teams at ServiceNow, Autodesk, and Intel that spanned production, planning, and promotion. As an early pioneer in content marketing, I co-founded Intel iQ, Intel's brand magazine, in 2012, growing its audience to over 2 million monthly readers and 60,000 subscribers in less than three years.
At Autodesk, I lead the global social media team, growing our global audience by over 650k followers in two years. My team also won the prestigious Webby Award for Best Business Blog in 2021 while serving as the head of content optimization in my tenure.
Raised on a Christmas tree farm in rural Oregon, I earned an MBA from the University of Oregon and B.A in history from Northwest University.
AREAS OF EXPERTISE:
Content Strategy | Audience Development | SEO | UX Design | AI Content | Email Marketing | Content Marketing l Content Design | Paid Media l Copywriting | Audience Research | Social Media | Content Optimization | Predictive Analysis
👇 More about me...
đź’Ľ | #B2BContentPro
14+ years of experience leading dynamic content teams at Fortune 500 tech companies including ServiceNow, Intel and Autodesk.
✍️ | #ThoughtLeaderÂ
From writing op-eds in Ad Age to publishing a 68-page ebook recognized by FastCompany as a Top 25 Marketing Book, I'm a proven thought leader.
🙌 | #Innovator
My team's work has been featured in prominent industry publications such Business Insider, MediaPost, Digiday, AdExchanger and Content Marketing Institute.
🎤 | #SpeakerÂ
Lead a 100-person content marketing workshops and spoke at prominent events such as Content Marketing World, NY Times Summit and Media Post.
🥇 | #AwardWinner
Received prestigious industry recognitions from Linkedin as a Top 100 Content Influencer, and Content Marketing Rising Star by the Guardian
🎓 | #Teacher
Guest lecturer and teacher of content marketing classes at several colleges and universities including Rutgers, Chapman and Portland State.
👪 | #Dadx4
My most-important job 👉... Honored to be Jackie's husband and a Father to my four amazing children, Kasen, Kyler, Cade and Clara in Powell, Ohio. Â
♟️STRATEGY
The amount of content and the demand for attention from brands continues to rise. The biggest issue is that just 5% of that branded content garners 90% of total consumer engagements.
Luke Kintigh, Intel's global content strategist, has grown the company's digital iQ by Intel magazine's audience to 3+ million readers in three years.
After the marketing team created iQ, it needed an audience and steady traffic. Intel’s Luke Kintigh realized that there has to be a content strategy, not just a freefall of stories that flood the hub.
Intel uses brand publishing to build community, engage audiences with shareworthy content. Learn how Intel's Luke Kintigh created a content marketing engine.
Lead by Luke Kintigh, Intel's iQ had 4 million eyes when its team switched its focus to how to sustain loyal readers, not how to get more eyeballs.
Luke Kintigh, global content strategy lead on at Intel, shares his experiences, big wins and lessons learned in content marketing.
✍️ WRITING
Featured in the July print edition, Intel's Luke Kintigh dives into why and how content marketing needs to move beyond a campaign checkbox.
Intel's Luke Kintigh, authors the ultimate 68-page guide to integrating distribution mindset and best practices into your content marketing strategy.
A foundational asset for ServiceNow's 2024 AI-driven campaign.
What would a $5M investment (one super bowl ad) generate with content marketing tactics? Here's what Intel's Luke Kintigh discovered.
An inside look at the business of publishing from a content marketer's lens. My top takeaways from the today's most innovative publishers.
Luke Kintigh dives into 7 Ways to Push Native Advertising in the Face of Ad-Blocking.
🎤 SPEAKING
A look at Intel's content-focused approach to marketing, from the implementation to the impressive results. In this clip from CMW, Luke Kintigh shares what they've learned.
In this workshop, Luke Kintigh, head of content at Intel will lead a team of specialists in the tech sector to deliver a plan to optimize your team’s strategies in the core pillars of content marketing.
In this clip, a panel of marketing all-stars from the most forward-leaning in-house publications share the nitty gritty on how to run an enterprise publication.
The promise of automation been better performance, but it also claims to free us up from mundane tasks to focus on strategy. We ask panelists to reflect on automation.
A panel of brand publishing experts from Intel, Citi Bank and Dell share their insights about how to manage a top-notch content hub.
If "data is the new media," then doesn't it require similar planning? If data takes as much of a strategy as media, what is the plan? Our panelists share their insights.
📤 DISTRIBUTION
Find out how Luke Kintigh figured out how to play brand publishing “Moneyball" to boost traffic by 120% to Intel's new successful brand magazine.
Discover how Intel’s content marketing team, headed up by Luke Kintigh, leverages data-driven insights to unlock new levels of optimization.
Luke Kintigh, global media and content strategist at Intel, talks about the challenges and the opportunities of applying programmatic techniques to creative development.
If you're spending money to promote your content, there are two ways to play it, says Intel's Luke Kintigh. Why his way seems to be working.
Luke Kintigh posits in his latest e-book that content distribution is at least as important as the quality of the product itself.
Intel is using the tool to post articles from its digital tech-focused publication, iQ.
đź“° PRESS
This episode dives into audience development with Autodesk's Luke Kintigh. We get some tips from him about how to keep your audience coming back for more.
Discover how Intel's Luke Kintigh helped transform its content marketing strategy and mindset with a publishing one.
In this episode, we take a spin through the world of the mighty content hub. We interview Ken Kaplan and Luke Kintigh of Intel iQ who has witnessed it all in their work.
Luke Kintigh is a global content and media strategist at Intel, where he also served as founding managing editor of iQ by Intel. The tech culture magazine now...
Lauded brands Intel, Autodesk and Capital Group share how they prove content marketing's value, manage their tech stacks, and handle team-related challenges.
For consumers, any exchange of information with a brand is a transaction. Luke Kintigh of Intel explains how brands use ungated content to make those interactions better.
We sit down with Luke Kintigh, the Head of Publishing for Intel iQ. We talk about the big bets that Intel is making in content marketing including new content formats and processes for innovation.
Who are the brands getting content marketing right? Here's four brands that write for their audiences, not themselves and they’re still seeing amazing results.
Tomas Kellner of GE and Luke Kintigh of Intel take the stage to share their biggest obstacles to doing branded content well.
🛠️ PLAYBOOKS
A sizzle reel and video used in combination with the Intel iQ Media Kit to sell and promote Intel iQ content services and products.
Shared with prospective partners and internal stakeholders to promote content services and editorial plans for Intel iQ.
Strategic document used to onboard, educate and train writers and newsroom contributors about Intel's editorial best practices and processes.
Global playbook for Intel's social media strategy and policy. Used as a foundational document for Intel employees and partners.
A detailed editorial plan for a 10-week series on the future of technology and design by PSFK and Intel iQ.
Brand guidelines, visual ID, and best practices for global social media team at Autodesk.
🙌 PRAISE
Redshift by Autodesk takes home the 2021 Best Business Blog Webby Award.
Here's the top 265 online marketers on Twitter including individuals, agencies, firms, brands, and companies.
A toast to 25 of the best content marketers out there and how to follow them on social media.
The WSJ takes a look at the most compelling and popular sponsored content from brands like Intel, Apple, Nike and BMW.
Who's the most influential content marketers? We used social media data to determine the most trusted voices in content marketing today.
Have you ever wondered who exactly it is dishing out fresh wit on your favorite Twitter accounts? We found out.
📊 PRESENTATIONS
Using predictive analytics to amplify trending content across multiple channels, Intel drove 500k visits to Intel IQ in a single month.
My presentation at Content Marketing World focused on how to build a strategy to drive retention and loyalty that leads to revenue
I lead and facilitated a full day workshop at Content Marketing World comprised of more 150 content marketers from tech brands
Audience research for over 12 million readers to identify content insights and topics for Intel iQ.
Discover the key trends and insights driving the form and function of our personal devices and tech habits.
This guide outlines iQ's mission and covers iQ's editorial vision, criteria and filters. It spans tone, guidance and writing style for iQ's editorial voice.
🎥 VIDEO
Intel employees take a much-needed break from making and marketing microprocessors to enjoy a good, hearty session of the Harlem Shake.
A video series profiling experts from BMW, Toyota and Intel. They explore how autonomous cars are sparking innovation in car design to help drive a $7 trillion economy.
A video series focused on unpacking and watching VR’s breakthrough moment and innovations.
Short-form videos used to tease and promote long-form iQ articles in social feeds.
A docu-style video series profiling women tech innovators who are breaking new barriers in business and culture.
A docustyle video series following the most innovative minds and leaders in the design and make space.
đź’° ADVERTISING
A 5 part series about how advancements in wearable technology are providing solutions to what was once thought impossible.
It's amazing what combinations come to life. What 2-in-1 combinations do you dream of? The Intel powered 2-in-1 is a laptop and tablet in one.
This list will shock you with how smart humans are. Intel iQ narrates and celebrates the impact that tech advancements have on all of our lives.
Co-created with Intel, we profile how Born of Sound is using audio recordings to create works of art, bringing to life a child’s laugh or heartbeat in a fluid, vibrant print.
Co-produced a video with the Muse for the Intel HR marketing and recruiting team to promote the sabbatical benefit program.
Read thoughts from 14 native advertising insiders on the biggest mistakes marketers are making when it comes to native advertising and how to improve.
Is your computer long overdue for an upgrade? Create and submit your own #MyComputerIsSoOld meme for a chance to win an Ultrabook from Intel.
📊 REPORTS + RESEARCH
In this ground-breaking survey, ServiceNow guides you through how to leverage AI for optimum ROI.
We surveyed 6,400 customers, agents and leaders–across 9 countries and industries–to learn about AI and customer service.
Is AI really delivering value in customer service? We look at the research and survey data to find out.
A comprehensive global guide to 2024 tech trends for app developers and tech leaders.
Discover the Future Of Wearable Tech as we analyze the key trends driving the future and function of our personal tech devices.
Diving into insights from over 4,000 tech leaders, we look at how to craft seamless customer ecosystems for manufacturing leaders.