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I write direct, persuasive content for B2B companies. Email: lorink7@gmail.com
B2B buying now involves 13+ stakeholders. Learn how to align marketing, sales, and content strategies to engage full buying groups-not just leads.
Businesses striving to stay ahead of the competition and deliver exceptional customer experiences are recognizing the need for a more effective content management system (CMS). Traditional CMS platforms often fall short, lacking the flexibility and intelligence to optimize workflows, personalize user interactions, and provide actionable insights.
Traditional content management systems (CMSs) struggle to keep up with growing digital demands and shifting consumer expectations, leading to content silos, manual updates, and scaling complexities. Generative AI addresses these limitations by enabling increased content efficiency, personalization, and relevance. It automates routine tasks, predicts user behavior, and delivers individualized experiences.
Many businesses face the "Martech Monster" issue, where their marketing tech stack grows too complex and unwieldy. They start with a single tool, then add more features and integrations, but end up with a bloated stack that's costly to maintain and inefficient. Warning signs include duplicate tools, unused platforms, integration nightmares, skyrocketing costs, and complicated workflows.
If you're familiar with CIQ, you know that we've been making waves in the tech industry as the company supporting cutting-edge software infrastructure solutions. From Rocky Linux, the fastest-growing...
Your choice of Linux distribution can have a tremendous impact on the cost, security, stability, and performance of your computing environment. Whether it's due to limited features, slow performance...
During this economic downturn, companies are cutting costs and rethinking their investments. This has contributed to the rapid adoption of Rocky Linux as a rock-solid, stable, community-backed...
Editor's note: This blog post was originally published on the VMblog.com web site. Despite all the headlines I'm reading that scream "uncertainty," I don't feel any dread about the future, at least in...
[Ghost writer] Cold chains need to be able to provide the right vaccines in the right condition and at the right time to be successful. Pharma companies can successfully distribute the COVID-19 vaccine if they can achieve true visibility and collaborate to creatively solve cold logistics issues.
For companies with complex supply chains, 2020 has been a year of coming to terms with their blind spots, poor communication up and down the chain, and lack of resilience against challenges as they come up. Now, companies are dealing with how to recover from such historic supply chain shocks.
Choosing the right IoT sensor has a big impact on the success of the use case as well as on the broader technology in place in the organization. The selection process can be complex, particularly as the sensor landscape continues to evolve rapidly. This guide covers important topics to think about as you evaluate available IoT devices.
This eBook describes a variety of methods, approaches and best practices for improving supply chain visibility in your organization.
Everyone knows that well-executed advertising can boost your brand, increase interest in your products, and generate revenue. However, it's easy to launch a campaign, but meeting and exceeding key performance indicators (KPIs) is another matter. That's where advertising test budgets come in.
In our conversations with prospective customers, one question that we are often asked is, "How is the Quantcast Platform different from other ad tech solutions on the market?" or "Is this a DSP?"
Did you know that almost half of the world's gaming population is female? While video gaming has long been assumed to be made up of a mostly male audience, the female gamer has emerged as an untapped consumer.
[Ghost writer] Five years ago, simply knowing the location and quantities of assets within your four walls was considered adequate "supply chain visibility." These days, it's clear that organizations need to have complete, real-time views and insights across the ecosystem-from suppliers through production and distribution to customers.
[Ghost writer] Supply chains have evolved rapidly over the past decade, from a static series of distinct functions to a full-blown dynamic web of complex networks that are flexible enough to rapidly respond to changing customer, stakeholder, economic, and environmental demands.
[Ghost writer] In 2011, the world saw how a 9.0 earthquake and tsunami devastated local production and power generation in Japan, causing massive supply chain disruptions for companies all around the world. There are lessons from that enormous natural disaster that we can use to mitigate the disruptions from today's COVID-19 pandemic.
[Ghost writer] The global supply chain compliance landscape has changed dramatically over the last several years, with many companies facing heavy fines from non-compliance and delayed access to global markets due to difficult and complex international regulatory trade requirements, the increased pace of federal regulatory changes, changing trade agreements due to geopolitical reasons, and global logistics disruptions.
[Ghost writer] Your Underlying Decision Support System is Supply Chain Visibility By Frank Jones Supply chain visibility is no longer a back-office activity; it's the cornerstone of any supply chain digital transformation, whether you have 10,100 or 10,000 suppliers. In today's challenging and complex global environment, supply chain visibility is a key requirement.
[Ghost writer] The supply chain world is continually changing, requiring CSCO's to stay on top of fast-changing markets, changing partner/supplier relationships, tariffs, increasing customer expectations, and of course, complete global disruptions such as the COVID-19 coronavirus.
[Ghost writer}There are many different factors that can affect a supply chain, ranging from "hard" attributes such as the temperature of plasma samples, to "soft" attributes such as whether a contract has been signed or not.
[Ghost writer] This year is undoubtedly a challenging one for CSCOs. Never again will anyone question the importance of supply chain management.
[Ghost writer] Companies in the life sciences industry rely on a complex global network of suppliers, logistics providers and manufacturing organizations to get their products to the end consumer.
[Ghost writer] When it comes to the supply chain, nothing is more challenging than making sure that pharmaceutical products are properly cared for throughout the packaging/storage/shipment process. It's critical that pharmaceutical drugs are stored and shipped at proper temperatures, and that they reach their destinations before their expiration date.
[Ghost writer] Supply chain visibility is all about knowing the location and condition of your assets or inventory at any particular point in time as they move through your supply chain from manufacturing, in transit, and all the way to the final destination.
[Ghost writer] Although increased globalization has made the relative distance between different parts of the world much smaller, the physical separation between regions and countries is still a challenge when it comes to global supply chains.
[Ghost writer] Global organizations, especially those in the retail and CPG industries, have dramatically changed their mindset over the last decade-from being mere mass producers of goods to more forward-thing organizations that are customer-driven.
[Ghost writer] The cold chain industry faces major risks and challenges, and these risks can have disastrous consequences. Billions of dollars' worth of pharmaceutical products are stored and shipped at improper temperatures, or they're delayed and end up reaching their destinations after the products have expired.
[Ghost writer] One aspect of supply chain visibility is all about knowing where your inventory is at a particular point in time, and how accurately you can track your products or parts as they move from the manufacturer to their final destination.
[Ghost writer] Visibility is the foundation for any improvement to your supply chain, as everything from increased agility to supply chain resiliency is dependent upon your ability to see and understand what is happening, in real time, within your organization.
[Ghost writer] Without a doubt, uncertainty and unpredictability will continue to increase. Whether you're a bio pharma company grappling with temperature excursions, or an automaker relying on critical assembly-line components that only China produces, you're bound to be affected.
[Ghost writer] As Americans return to work following the Coronavirus disease (COVID-19) pandemic to the new business-as-usual, CFOs are rethinking their end-to-end distribution and manufacturing systems. A recent PwC poll found that supply chains are now a top priority for chief financial officers (CFOs).
[Ghost writer] Managing cold chains is a complex undertaking, as cold chains need uninterrupted refrigeration throughout storage and distribution to maintain product quality and viability. Inconsistencies in cold chain storage and distribution are a primary factor for food and drug spoilage.
[Ghost writer] The ongoing COVID-19 outbreak has quickly exposed several possible weak points in pharmaceutical supply chains. If these weak links are not identified and strengthened, it could negatively impact pharma companies on several levels, from quality to compliance to service levels.
[Ghost writer] COVID-19 took the world by surprise, and has upended world economies, communities, schools, hospitals, businesses and supply chains. While the full impact of the virus is still unknown, it has had a major impact on global supply chains, from raw materials to finished products.
To increase the accuracy of their inventory tracking, one of the largest appliance brands in the U.S. deployed Cloudleaf to monitor the real-time condition and location of 32,000 pieces of heavy equipment that’s spread across a dozen production plants across the United States.
5 strategies that you can implement for responding to and protecting you supply chain from major disruptions such as COVID-19.
[Ghost writer] The Coronavirus disease (COVID-19) has had a major impact on the efficiency and effectiveness of supply chains across the world. Even before the arrival of COVID-19 pandemic, supply chain organizations struggled to manage the large workflow of interlinked processes that make up their end-to-end supply chain.
Given the growing levels of globalization, competition, and rising customer expectations in the marketplace, it’s become increasingly difficult for companies to gain complete visibility
[Ghost writer] Supply chain visibility is no longer a back-office activity; it's the cornerstone of any supply chain digital transformation, whether you have 100 or 10,000 suppliers.
[Ghostwriter for John Chambers] The coronavirus pandemic has caused delays and other frustrations in businesses’ global supply chains, highlighting how vulnerable many are to unexpected disruption.
The amount of data that we produce is truly mind-boggling. This influx of data is generated by all of the connected devices that organizations and consumers use every day. By 2020, it's predicted that there will be nearly 30.73 billion IoT connected devices. The data generated from IoT devices is only useful if you analyze it.
(Ghost Writer) Financial risk calculations have become more difficult to assess every year, and it is essential to use new approaches such as the X-Value Adjustment (XVA), which is a generic term referring collectively to a number of different "Valuation Adjustments" in relation to derivative instruments held by banks.
(Ghost writer): Lippo Group is a prominent conglomerate with significant investments in digital technologies, education, financial services, healthcare, hospitality, media, IT, telecommunications, real estate, entertainment and retail. Lippo Group has a large global footprint around the world, with properties and services not only in Indonesia, but also in Singapore, Hong Kong, Los Angeles, Shanghai, Myanmar, and Malaysia....
(Ghost writer) Infusing business analytics based apps with AI isn't easy. Today the world of AI is quite disconnected from the world of business analytics today. To converge the two, you need to master the entire AI pipeline, from data wrangling to modeling to actually operationalizing the models in order to deploy them within the application to...
(Ghost writer) It's no wonder we are in the midst of a major IoT (Internet of Things) boom when you consider that IoT-enabled products can solve business problems and predict failures far faster than ever imagined. But all this potential is just theory if you don't have enough processing power to analyze all of your data.
(Ghost writer) - These notes are from our recent webinar, "The AI Database - A Prerequisite to Operationalizing Machine and Deep Learning." Mike Gualtieri, VP & Principal Analyst for Forrester, and Kinetica's Mate Radalj, VP of Advanced Technology Solutions, talked about the potential and reality of AI, the AI development lifecycle, and the key characteristics of an AI...
(Ghost writer) Next-generation GPU computing is opening new opportunities for intelligent, real-time analytics within the Financial Services industry. It is widely reported that in the early 1800s, the Rothschild banking family of France set up a vast network of pigeon lofts spread across Europe, and deployed a prized coop of racing pigeons to fly between its financial...
Appboy enables its customers to imagine, create, and optimize crosschannel uses cases, on the web, email, and mobile. to demonstrate how their software is driving success, in the specific success metrics that their customers care about.
(Ghost writer) - Congratulations. You've just been promoted to Vice President of Data and Analytics at one of the largest American auto manufacturers. Before you've even had a chance to sit down, have a cup of coffee, and enjoy your corner office on the 45th floor, your new boss needs to see a forecast of new car sales of the...
Mark Ramsey, SVP, R&D Data, at GlaxoSmithKline, spoke at a recent IBM/Kinetica executive breakfast, where he discussed how GSK uses GPUs and Kinetica to help transform the way that data is used as a strategic asset within their R&D organization. GlaxoSmithKline (GSK) is a science-led global healthcare company that researches and develops a broad...
If your organization manages large volumes of streaming IoT data, you'll no doubt be familiar with some of the challenges of getting value and insight from these high volume, moving datasets. Many companies have turned to Hadoop and other open source technologies to store and manage these IoT data feeds.
(Ghost writer) Forrester, as a guest of Kinetica, held a webinar this month about how digital business is driving rapid expansion and sophistication of data and insight, and why it's necessary to augment traditional CPU-bound analytics with GPUs, in-memory processing, and machine learning.
The data connectivity world is changing rapidly, with a firehose of data streaming in from devices, people, and channels. How can organizations act on all of that data? We created Kinetica for those competitive organizations who need to leverage big, fast, data in order to remain leaders in their industry.
(Ghost Writer) Organizations are increasingly analyzing operational data in order to reveal a significant competitive advantage, increase revenue, or mitigate risk....
(Ghost Writer) If you listen in on what people are talking about at Big Data conferences, chances are you'll hear a lot of buzz around Hadoop and Spark. People often think of Hadoop and Apache Spark as key tools for tackling a wide range of big data challenges, but they assume that
(Ghost Writer) Consumers generate an enormous amount of transaction and interaction data when they research, buy, and discuss products and services. The challenge, however, is that approximately 80% of this data is "unstructured," which is data that can't be easily analyzed via traditional and established methods.
(Ghost Writer) Every day, security threats continue to evolve, as cyber attackers continue to exploit gaps in basic security controls. In fact, the federal government alone has experienced a 680% increase in cyber security breaches in the past six years, and cybersecurity attacks against the US average 117 per day.
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