Copywriting and commercial writing
A content lead with vast experience in editorial strategy, content production, copywriting and sub-editing.
Gets under the skin of an audience in order to produce engaging, multi-platform content. Specialising in travel, food and lifestyle, but happy to turn her hand to any topic.
Vast experience crafting creative pitch decks, branded storytelling, marketing collateral and awards entries.
‘Editor of the Year – Branded’ nominee at the British Society of Magazine Editors Awards 2021 and 2022
Copywriting and commercial writing
SEO-driven e-commerce content for Waitrose & Partners.
UX copywriting for Samsung child online safety updates to website, app and handset user guide.
Copywriting for Nordic Spirit CRM emails, including newsletters and order receipt/confirmation emails.
Concepted and wrote copy for YPlan's out-of-home advertising collateral, including Tube ads, bus stop ads and billbooards.
Commercially-driven editorial for British Airways Barbados campaign with the London Standard.
Copywriting for Nordic Spirit UK Instagram assets, including copy for artwork and post.
Branded editorial content creation - writing, editing and CMS production.
Sponsored editorial writing for Time Out London print magazine.
Sponsored editorial writing for Time Out London print magazine.
Editorial direction and strategy
Editorial director, strategist and copyeditor for De Beers-owned content hub, A Diamond is Forever.
Content strategist and editorial director for Journey magazine, Princess Cruises' consumer travel magazine and website. READ AN ISSUE HERE: https://www.princess.com/content/dam/princess/princess-cruises-brochures/uk/Journey_2025_PRINT-EDITION-STITCH-PDF_39mb.pdf
Curated and edited gastronomic guide to Malta, produced on behalf of Malta Tourist Authority
Content strategist and editor of 60-page print in-store magazine for O2 UK.
Curated and edited a guide to Malta's best hotels, produced on behalf of Malta Tourist Authority
Features
Glasgow city guide in the 2025 issue of Journey magazine
An editorial review for Good Housekeeping Travel Special 2023.
An editorial travel piece in Red Magazine, UK.
Review of Story Cellar for a Time Out London.
Editorial review of The Hoxton in Shepherd's Bush for Red magazine.
Writer
The 10 best venues for a birthday party in London, from small get-togethers to celebrations en masse
Losing your sense of smell is a well-documented Covid symptom but for Liz Darke problems with her sense of smell lasted for 12 months and now she’s learning to sniff again
These are the most romantic restaurants in London, from decadent dinners over caviar to cosy candlelit spots for dinner dates à deux
Want the full festive experience this year? Choose the perfect pine, spruce or fir this winter at one of these pick-your-own Christmas tree farms, from just outside London to up in the Scottish countryside
Writer
Writer
Writer