Case Studies + eBooks
I'm a marketing and editorial senior copywriter with 12+ years of agency, in-house, and public relations experience. I specialize in digital and print editorial content and have experience writing for e-books, blogs, case studies, white papers, social media, bylined articles, email campaigns, website content, press releases, and more. Bringing a fresh perspective and vibrant energy to all my work, I always strive to fuel the bigger picture by crafting copy that generates leads, conversions, sales, and brand awareness.
My industry expertise includes nonprofits, CPGs, education, healthcare, food/beverage, agriculture, medical, telecommunications, FinTech, and travel/hospitality in both the B2B and B2C arenas. I'm a stickler for spelling, grammar, and sentence structure. I enjoy infusing creativity into all my work, while maintaining technical integrity.
I bring a high level of organization, responsiveness, and commitment to each and every project I touch. I have experience in all aspects of the industry from brand strategy and annual marketing plans to editorial content and ongoing client management.
Additionally, I have a bachelor's degree in Communications with an emphasis in Public Relations as well as English and Spanish minors.
I look forward to helping you tell your story in a creative, professional, and compelling way. Contact me today at lindseylullo@gmail.com and I'll get back to you shortly!
Case Studies + eBooks
Researched, conducted expert interviews, and wrote B2B case study for T-Mobile for Government on their Emergency Response Team's experience with the California wildfires. Client: T-Mobile for Business
Planned, conducted expert interviews, researched, and wrote B2B case study for Dan Tana's, a legendary LA restaurant. Client: Rewards Network
Planned, researched, and wrote B2B eBook for restaurant owners. Client: Rewards Network
Websites + Branding
Led and executed all website and email copy and brand voice components for the launch of T-Mobile Dining Rewards.
Conducted a 4Cs (Company, Category, Competition, Customer) analysis and wrote a brand idea and positioning statement for the company's ready to drink and concentrate product lines.
Video + Packaging
Wrote and edited script for the Neighborhood Nosh "How It Works" video that lives on the brand's website. Worked with designer, animator, and voiceover artist to achieve brand goals. Website placement: https://neighborhoodnoshrewards.com/earn/how-it-works
Crafted copy for Kiki's Gluten-Free pizza packaging redesigns. Sold nationally in Mariano's, Whole Foods, etc.
Reports + Articles
Planned, researched, and wrote B2B state of the restaurant industry report that examines trends, restaurant pain points, and how the industry is evolving.
Conducted expert interviews and ghostwrote article on behalf of client for well-known trade publication.