The rise of virtual influencers and what it means for customer engagement
We take a look at the rising popularity of influencers in the virtual world and how they are helping brands engage with new audiences
Words should make an impact, but often copy tries too hard and ends up saying nothing at all.
I can help cut through the noise with:
- Sharp, compelling writing
- SEO-driven strategies that build engagement
- Clear-eyed editing that brings purpose to every piece
I write content that drives clicks and conversations for different brands, audiences and platforms, ensuring every word has earned its place (and never sounds like it was written by a robot).
There is a small selection of my copywriting work below. Drop me an email at leilahawkinsfreelance@gmail.com to find out more.
We take a look at the rising popularity of influencers in the virtual world and how they are helping brands engage with new audiences
Decentralized clinical trials can improve retention and recruitment of participants in clinical studies
Impact report for Hospice UK, the national charity for hospice and end of life care, covering the organisational and strategic achievements of the period April 2023 - December 2024 with reviews, case studies, and data.
A guide to ensure your use of AI is responsible and fair
Are the Freemasons a secretive, elitist cult or a friendly society that promotes charitable endeavours?
SEO-driven article for B2B publication Customer Contact Week Digital on customer journey analytics.
B2B report on the digital transformation of one of the UK's largest housing associations, for Business Chief Europe Magazine.
Detailed report outlining learnings and challenges of Hospice UK's Extending Frailty Care Programme on developing new care models for older people living with frailty towards the end of their lives.
A report on how North West Ambulance Service (NWAS) is digitally transforming its services.
Press release for photographic exhibition by Pirasteh Gourang at London's Menier Gallery