Killian Hagen

Senior Copywriter at Howler Brothers

United States

Creative strategist and copy lead with 10+ years shaping brand voice, content strategy, and campaigns across lifestyle, fashion, hospitality, and tech. Known for crafting high-impact narratives that build engagement, loyalty, and growth across global audiences.

Dual U.S./Ireland citizen.

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Portfolio
FOX 7 Austin
08/18/2025
Howler Brothers: Tierra's Texas

Acting as Howler Brothers' spokesperson for our local news station. We discussed the new fall collection and the brand story in general.

Howler Brothers Instagram
03/27/2025
IG Post: Capsule Collection Drop

Instagram post announcing a surprise collection drop in the Howler Brothers' Spring 2025 Collection.

Howler Brothers Instagram
05/07/2024
IG Post: Film Teaser

Instagram reel promoting "Chasing the Swan Valley Monster," an original film by Howler Brothers and Wolfgang Studios.

Howler Brothers
07/01/2025
Fall 2025 Wholesale Catalogue

One of two seasonal wholesale catalogues sent to Howler Brothers' 650+ wholesale accounts. I was responsible for drafting and editing all copy, working cross-functionally with the design, product and planning teams.

Foliepop's
07/15/2025
Foliepop's Website

I worked with Top Chef Finalist Kevin D'Andréa's to completely revamp his content strategy and copy for his dessert business, Foliepop's, inclusive of its home page, About Us, and About the Chef Pages.

Howler Brothers
08/14/2025
The River Wizard Mutation Email

Collection email for a Howler Brothers Mutation, our small-runs of vibrant, imaginative apparel with unique, imaginative stories woven into their lore.

WP Engine: Internal
04/14/2022
"The Engagement" Employee Engagement Campaign

A spoof of "The Bachelor," this scripted spot was used as part of a series to encourage our employees to take the quarterly employee engagement survey.

WP Engine
04/13/2022
De{CODE} Email Invite

Final Invite for WP Engine's developer-focused digital conference, DE{CODE}

WP Engine
05/06/2022
DE{CODE} 2022 Landing Page

Wrote entire event site as part of 360 campaign for WP Engine's annual, virtual developer-focused conference. Landing page, speaker bios, abstracts, and more.

WP Engine
04/01/2022
Static Ad: Switchable Moments Campaign

Static ad driving traffic to landing page as part of 360 campaign convincing potential customers to migrate their WordPress sites to WP Engine.

Fusebox Festival
03/15/2022
Adventureship Guerilla Marketing Flyer

Street-level flyer posted all over Austin during SXSW to encourage people to sign up for Fusebox's Adventureship, a membership based events series.

Pure for Men
08/01/2021
Bidet Product Landing Page & Packaging Label

Product landing page for one of many Pure For Men's 2022 products that I wrote as part of a total brand refresh from page copy to product positioning and labeling.

Pure for Men
07/01/2021
Pure for Men Brand Relaunch

Home page of brand refresh. This project included an entire website audit, pitching and proposing new copy, tone, voice, and design in alignment with refreshed brand positioning. Year-long rebrand included rewriting entire web presence, renaming all products, ad-copy, blog posts, and more.

WP Engine
04/02/2021
WP Engine US Summit/2020

Landing Page, speaker bios, session abstracts as part of 360 campaign for WP Engine's annual, flagship event.

Limerick Post
01/25/20
Limerick Post Article

Spotlight on WP Engine's engineering recruiting. I ghost wrote as a journalist for the Limerick Post.

Bruceandolive
01/22/2019
Bruce and Olive

Brand identity and copywriting for clothing brand launching in spring 2019.

WP Engine
Co-branded Campaign Landing Page

As part of campaign to drive conversions in Q1 2019, wrote and helped design a co-branded AWS and WP Engine landing page.

The Webby Awards
05/10/2018
Webby Awards Print Ad

Brand ad for WP Engine placed in 2018 Webby Awards show booklet.

Tara Williamson Music
12/01/2017
Artist Website

Rewrote website and bio for local Artist Tara Williamson.

WP Engine
09/27/2017
WP Engine Summit Abstract

Event abstract for WP Engine's 2nd annual Summit at the W Hotel in Austin, Texas.

The uShip Blog
08/17/2016
A GLANCE AT THE NEW USHIP

If you visit uship.com today, you'll notice we are making big changes. We've started rebuilding the site and mobile app from the ground up to allow for long term, ongoing improvements in navigation, functionality, and design. Many changes are easy to see - others are more than skin deep.

QRO Magazine
Fun Fun Fun Fest 2015 Recap

Fun Fun Fun Fest 10 Years Later - Still a Hidden Gem The festivals we all hear about - Coachella, Bonnaroo, Electric Daisy Carnival, and Lollapalooza among others - tend to be romanticized from afar from after movies, incredible photography, and the FOMO created by our social media networks (**picture of hot girl on dude's shoulders watching a show while holding an American flag with the mountains behind her, and the sun glowing on her face adorned with flash tats and war paint**).

Metaphase, Inc
04/21/2015
Metaphase CORTEX Complex Press Release

Press Release for Metaphase, Inc which secured coverage in STLtoday.com (http://bit.ly/1PRa47L) and the St. Louis Post-Dispatch (http://bit.ly/1TOjF06).

uShip, Inc
08/15/2014
Mobile Download Campaign

Promotional launch email driving recipients to a landing page and ultimately to enter a contest.

Emails