United States
I am a marketing communications professional with experience working at large companies like Amazon and JetBlue Airways as well as fast-paced startups.
Currently, I am the member communications manager at BECU, the country's fourth largest credit union. Fun fact: BECU follows both AP style (on its website) and Chicago style (in forms and correspondence).
Get in touch: katiequirkcommunications@gmail.com.
I produced a handful of "Show + Sell" live events for Kids on 45th, a startup selling gently-used children's clothes. They always had great engagement. We iterated with every live sale, trying selling through Stories,and also simultaneously streaming on Instagram Live.
I managed the development and publication of 12 security pages and a landing page, in collaboration with a freelance copy writer, teammates, and stakeholders. With minimal promotion, the Fraud and Security Center has received more than 200K UPVs since its launch in March 2023.
I wrote this BECU member news article in June 2024. After stakeholder and compliance review, I published the article and images in Sitecore.
I worked with a designer to create this Amazon seller training document and break down a complicated process into simple, clear steps.
At Amazon, I wrote the weekly newsletter, coordinated the review and revision process, and built the email in Marketo. Newsletter performance analytics were strong: 60% average open rate and consistently positive seller feedback.
I developed this four-page training document for sellers of custom products at Amazon. Colleagues later repurposed it into an internal training document, using the information to create standardized processes.
In December 2019, I quickly wrote these FAQs for the StyleSaver website. Unfortunately the company did not survive the pandemic.
As Hello Sitter's sole content creator, I concepted, researched, and wrote all copy, including this piece.
At start-up Hello Sitter, a childcare app in NYC, I wrote weekly blog posts like this one to spotlight the quality of care available through the service, and to build trust in the brand.