Karen Connelly

Senior Copywriter · Copy Editor

United States

Hi, I'm Karen—a copywriter and copy editor from the southern New England/NYC area.

I began my career in New York working in children’s publishing—my first love. As a wet-behind-the-ears marketing assistant at William Morrow, I created playful promotional materials for five children’s book imprints. A few years later I sashayed two city blocks over to magazine publishing, where I honed my craft in art/editorial production.

My real education came from time spent at Rolling Stone, Men’s Journal, Family Life, Travel + Leisure, House & Garden, and Real Simple. Hot damn, New York City in the ’90s was fun.

Since then, I’ve collaborated with companies across food, fashion, tech, travel, beauty, automotive, and medical research. While writing is my primary expertise, I also bring a strong visual sensibility to the work.

These days I create content and concepts for Conair and its family of brands, including Cuisinart, BaByliss, scünci, and Waring. I write product copy for web retailers, packaging, video scripts, blogs, and catalogs—words for thousands of products that reach millions of people.

Beyond the writing, I’m a wife, mother of three, potter, dog lover, live-music regular, former rock-and-blues singer, and proud Oxford comma loyalist.

Portfolio

Writing

Conair.com Banners and Product Copy
09/02/2026
Conair Rebrand

Total brand overhaul. Developed new brand voice and product descriptions for conair.com and all major retailers.

Conair Banners, Below-the-Fold, Product Copy
09/02/2026
Amazon Conair Store

New copy for for Conair banners, below-the-fold headers and captions, gallery copy, and product descriptions for hundreds of products.

Waring Commercial's Living Proof Blog Copy
2020
School Chef Thinking Outside the Lunchbox

When she created the Up Island Schools Food Program, Jenny saw an opportunity to improve both nutrition and education around school lunch when she noticed how there were numerous farms and fisheries being underutilized.

Waring Commercial's Living Proof Blog Copy
2020
Farmer Lee Jones & The Chef’s Garden

Farmer Lee Jones & The Chef’s Garden share their inspiring family story, and how they adapted their business to endure during the 2020 pandemic.

Waring Commercial's Living Proof Blog Copy
2020
How Raj Rana’s Restaurant Promotion Turned into a Charitable Organization

Raj and five other business owners combined their resources and founded Let’s Feed Brum (www.letsfeedbrum.com), a volunteer organization that feeds the homeless of Birmingham.

Cuisinart
Cuisinart AirFryer Toaster Oven

Cuisinart’s signature Air Fryer just got even better! In addition to Air Frying french fries, baking cookies or warming up your leftovers, now you can make even more delicious meals in your Cuisinart® Air Fryer Toaster Oven with Grill! Sear steaks and vegetables on one side and griddle the perfect breakfast on the other with the new dual-sided grill and griddle plate. Bring next-generation cooking to your countertop with the spacious 8-function oven that makes cooking a feast for family and...

Cuisinart
Cuisinart Coffee Center 2-in-1 Coffeemaker

Drip or pod, hot or iced, single cup or carafe for 12—get your coffee, your way with the Cuisinart 2-in-1 Coffeemaker. This kitchen essential for coffee lovers takes home brewing to another level by combining 12-cup carafe and single-serve options in one convenient unit. Brew a full pot 25% faster with Extreme Brew technology. Customize when and how you want your coffee with advanced start, Brew Pause™, temperature control, auto-off, and bold flavor settings. Instantly brew a single serving...

Conair
Conair Jet Hydro Spa

Transform your tub into a relaxing home spa with the Conair® Jet Hydro Spa. It has up to 20% more power than BTS7, Conair’s best- selling dual jet bath spa! The all-in-one unit mounts on any standard-sized tub with secure no-slip suction cups—all you need to do is add water and relax! Dual intake valves with adjustable aeration provide continuous water pressure that massages away stress and soreness with targeted relief. The jets feature multidirectional nozzles, so you can aim at your...

Email campaign to private agencies
11/01/2019
Connecticut Transportation Solutions Introduction Letter

DDS Day Program Transportation Ride Together with Connecticut Transportation Solutions Connecticut Transportation Solutions is a family-owned company, trusted by the special needs community for nearly 20 years. Our safe, reliable, and affordable transportation has provided thousands of rides to clients in towns across the state. We are now happy to extend our exclusive and cost-effective transportation service to clients attending your agency’s day program. GROUP RIDES MAKE ‘CENTS’...

Early Design

We Do Life...Together brochure
10/01/2019
We Do Life...Together brochure

Individualized Home Supports (IHS) Personalized care services to meet Individuals’ needs and goals. IHS includes domestic and personal care services for adults with intellectual disabilities and those on the autism spectrum. Our dedicated team of highly-trained Direct Support Professionals (DSP) work with each Individual to help them acquire, improve and/or retain skills for daily living in their home and community. Services provided include: Planning / programming for personal...

Private Client
2009
Tikenology

Tikenology is the fun and friendly place for children ages 3 through 6 to learn the technology skills they will need to succeed! In our portable classroom—THE THINK BIG RIG—children become Computer Detectives who use technology to take ever-new and fun-filled learning adventures. Each child works on their own computer using Imagine Tomorrow® software designed specifically for each mission. Advancing at their own pace, children apply new technology skills to solve problems and accomplish...