Karen Axelton

Freelance B2B & B2C Marketing Content Writer, Ghostwriter & Editor

United States

I write custom content for agencies and corporate clients. Areas of focus include marketing technology, finance and small business. I've written and ghostwritten thousands of blogs. I also write articles, e-books, white papers, interactive content, case studies, website copy and more.

Drawing on over 20 years of experience as a journalist, magazine editor and marketing copywriter, I craft content that helps clients connect with customers and prospects. Although my specialty is business, I also enjoy writing consumer content.

Specialties: Writing, Editing, Custom Content, Content Marketing, Marketing Copywriting, Blogging, White Papers, Case Studies, Web Copy, Ghostwriting, Small Business, Retail Industry

Photo by Amador Loureiro on Unsplash

Portfolio
Gated content for background check app Checkr
01/15/2024
The State of Screening Compliance 2024

This report highlights the findings of Checkr's survey of employer background screening compliance practices and suggests practical actions employers can take to enhance compliance.

Demand Gen Report
05/24/2023
State of Artificial Intelligence

Working with frequent client Demand Gen Report, I interviewed multiple B2B SMEs for their insights on how AI is impacting B2B marketing.

Covanta marketing materials
04/19/2023
Walking the ESG Talk

This eBook for commercial waste management company Covanta explores the risks and opportunities of setting ESG goals for your organization.

Intel Marketing Materials
03/09/2022
Case Study: St. Anne Institute

Working with frequent client Content4Demand, I wrote this case study examining how Intel PCs helped a nonprofit upgrade its technology while staying within budget.

Lighthouse 360 Patient Communication Software
2020
The Dental Practice Marketing Playbook

A guide to digital marketing for dental practices for customers of patient communication software Lighthouse 360.

SCORE.org
2014
Simple Steps for Starting Your Business

This ebook for longtime client SCORE has been translated into Spanish, reprinted multiple times and served as the foundation for an online learning course that I wrote.