Kaila Krayewski

Narrative Strategist & Ghostwriter for Founders

Thailand

Kaila Krayewski is a writer, editor, and narrative strategist with nearly two decades of experience shaping long-form journalism, brand storytelling, and founder-led thought leadership.

Her work sits at the intersection of narrative, strategy, and lived experience — with a particular focus on global living, identity, and the emotional realities of building a life across borders.

She has written and edited for international publications and private clients across travel, culture, technology, and entrepreneurship, and is the founder of Home Abroad, a Substack publication exploring the realities of living between countries.

Through her consultancy Narrative Wingwoman, Kaila works quietly behind the scenes helping founders, speakers, and thought leaders clarify their ideas and translate complexity into clear, human writing — often overnight, across time zones.

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Portfolio

AI Articles

Global Living articles

Bangkok 101
02/01/2018
International Island

The fact that Koh Phangan is home to the world-famous (or "infamous") monthly Full Moon Parties, that draw revellers in hordes that ebb and flow with the tides, has, in turn, created a local community of hardcore partiers and DJs who live-and die-by Phangan's lunar cycle.

Royal Thai Embassy
10/16/2013
Travel Different Thailand

I worked as Editorial Assistant on this travel publication for the Royal Thai Embassy, which covered all the ways that travelling in modern day Thailand is unique and fascinating, from bustling city life to the far reaching border towns.

Substack
The End of The Traditional Home

A reflective deep dive into how climate change, global mobility, AI, and shifting family structures are redefining what "home" means today and why so many of us are reinventing where and how we live.

Substack
Air Travel Used to be Fun. Now it's Basically Torture.

Air travel wasn't always like this. What started as a last-minute flight home after my mother's passing turned into a grueling 24-hour nightmare of missed connections, airport chaos, and corporate indifference. A firsthand look at how flying has become a soul-crushing experience - and why it used to be so much better.

Travel articles

Travelite
12/01/2014
Taking on Tibet

Take travel to new heights from the roof of the world

Silkwinds
04/01/2019
Koh Samui Travel Guide

Koh Samui travel guide with restaurant reviews for Silkwinds, the in-flight magazine for Singapore Airlines

Bangkok 101
04/01/2016
Soaked Down South

Exploring Koh Samui's take on Thailand's new year water festival with Bangkok's leading travel and leisure city magazine.

THE LIFESTYLE COLLECTIVE
08/29/2020
Satiate Your Wanderlust This Weekend With These Must-Watch Movies

By Kaila Krayewski "What made you move to Thailand?" I'm often asked. I've lived in this crystal shore-lined, palm tree-speckled country for over a decade now. So long that sometimes I have to scratch my head and take a beat to remember. And then it comes flooding back to me.

Unanchor
Girls' Weekend in Bangkok: Shop, Spa, Savour, Swoon

Bangkok is a fabulous place to be a woman. You can live like a princess for a quarter of what it would cost you in the West. The shopping and fashion is second to none, but you have to know where to look.

Travel Fashion Girl
04/29/2013
Backpacking Southeast Asia: The Ultimate Packing List

Planning backpacking South East Asia holidays? Travel Fashion Girl, BlondeTraveler, and Graines de Cambodge by Rany Som shows you what to pack and when to pack it. From travel outfits, footwear, and much more, find out your SEA travel essentials!

Writing advice

EyeEm
Make Your Brand Visuals Irresistible by Using Video | EyeEm

It's likely that at least once in your life, you have shared a video either with a friend or on one of your social media feeds. And if you haven't shared at least one - we're shocked - as 92% of mobile video viewers share what they view.

Mental health

THE LIFESTYLE COLLECTIVE
11/10/2020
A Beginner's Guide To Crystal Energy

By Kaila Krayewski A crystal changed the course of my entire life. I'll never forget that day my mom came bounding down the stairs. The blood having drained from her face, she breathlessly mouthed, "I got it!" A tear tumbled down her cheek. Bankrupt, with a family to feed and with nowhere else to turn, mom...

Visual media & design articles

EyeEm
7 Reasons Why Localized Visual Content Is the Key to Your Brand Success | EyeEm

Global audience preferences have quickly shifted away from traditional platforms to place a strong emphasis on local audio-visual content. Traditionally speaking, advertising came in the form of radio advertising and television commercials and these were the only available platforms on which to sell a brand's product aside from text-based publications.

EyeEm
A Three-Step Guide to Maintaining Your Visual Brand Identity | EyeEm

As the choices that face consumers multiply, the only winners are the brands who remain memorable. Companies like Warby Parker shoot for funky, off-kilter stunts; Nike relies on their rock-solid image as the footwear of champions; Virgin Airlines has Richard Branson - need we say more?

EyeEm
Track Your Metrics: How to Launch Effective Visual Content Campaigns | EyeEm

Visual doesn't have to mean vague. If you've spent time specifically selecting visuals as part of your content campaign, you'll need to know if your selection is effective, and to what extent. Indeed, any clever marketer knows that tracking the ROI of your campaign is key to determining what works and what doesn't.