Julie M. King

Senior copywriter, journalist and content writer

United States

Senior B2C, B2B and DTC copywriter, content creator and freelance writer with 20+ years of experience in long- and short-form assets, including blogs, thought leadership, brochures, bylined articles, white papers, newsletters, advertisements, case studies, biographies, sell sheets and more.

Additional expertise in digital marketing -- including SEO, AEO, conversion copy, lead magnets, e-mail campaigns, landing pages and social media -- media relations, copyediting, proofreading and brand development. Growing experience in and knowledge of maximizing efficiency and quality through AI tools.

Specialize in fitness, wellness and health industries but also have worked for high-tech, recruitment and franchise organizations. Diligent, enthusiastic and conscientious team player with exceptional detail orientation, high standards and commitment to exceed expectations.

Also a passionate certified group exercise instructor and personal trainer with 30 years of experience in the fitness industry. With an M.S. in Kinesiology and a B.S. in Journalism, I'm driven to communicate and inspire others about the physical, mental and life-enhancing benefits of exercise and activity.

Portfolio

Published Articles

Health and Fitness Business
08/12/26
Navigating Healthcare and Fitness Integration

As exercise is increasingly being recognized as preventive care, more fitness facilities are becoming part of the healthcare continuum. For decades, the fitness industry has positioned exercise as preventive health, with plenty of scientific research supporting the claim.

Health & Fitness Business
7/01/26
Grit City Wellness Begins Its Franchise Phase

Walking away at the peak of a 20-year, high-pressure career in the automotive industry, Chyna Willman bet everything on a vision. Struggling with fatigue, burnout, fibromyalgia, and lupus, she imagined a place where busy professionals could take care of themselves, recover, and recharge.

Health & Fitness Business
06/01/26
When Bots and Barbells Don't Mix

Call it a contradiction or an irony, but as AI gains traction as an essential part of the member journey, the human connection is becoming even more important.

Health & Fitness Business
06/01/26
10 Ways to Update Your Payment System

Navigating evolving payment technology and regulations is a common pain point among gyms. But it's crucial to get it right. In a sense, payment systems should be approached with the tech version of the Hippocratic Oath: First do no harm.

Health & Fitness Business
05/01/26
Why Women Are Driving the Wellness Movement

As consumers increasingly seek holistic wellness solutions, women’s health has taken center stage as a significant—and underleveraged—growth opportunity for the fitness industry. Grand View Research estimates the global women’s health market at $54 billion in 2025, with projections to exceed $75 billion by 2033.

Health & Fitness Business
04/01/26
Eliminating Financial Pain Points

Both established businesses and startups face similar challenges as technology, consumer behavior, and the unpredictable global economy create new costs and chokepoints. With so many market forces out of the control of operators, they have to navigate these obstacles promptly and efficiently.

Health & Fitness Business
01/01/26
Great Expectations

Industry experts see abundant opportunities for the year ahead. Even with the economic uncertainty that defined 2025, the year brought growth to the global fitness sector. Recently published reports on trends from industry experts predict 2026 will deliver more of the same. Driving this optimism is the expansion of services in the wellness and recovery categories.

Health & Fitness Business
11/01/2025
2025: A Year of Growth for the Global Industry

Acceleration and adaptation prompt widespread optimism despite economic uncertainty. If 2024 marked a year of momentum for the industry, 2025 was all about acceleration. "Fitness is good business," HFA CEO and President Liz Clark said after the association released its 2025 Fitness Industry Benchmarking Report in September.

Health & Fitness Business
09/01/2025
Making It

How Physique 57's Jennifer Maanavi and Grit City Wellness's Chyna Willman built profitable brands. Expert tips by Lisa Kuecker for studio success.

Health & Fitness Business
05/01/25
The Mental Wellness Revolution in Fitness

Finally, the traditional narrative about fitness centers is evolving. Once the home of "no pain, no gain," health clubs and studios are being recognized as third places, where consumers derive benefits for their minds as well as their bodies.

Journal on Active Aging
12/01/23
Peter Thompson: Transforming a bold vision into an impactful reality

Founded in 1960, the Senior Center in Charlottesville, Virginia, is a self-supporting, nonprofit community center where older adults establish connections, challenge themselves to grow and contribute to the local area. To continue accomplishing this life-changing work for a growing older adult population, this small, institutional building was replaced in April 2020 by The Center at Belvedere, a 47,000-square-foot modern facility on six acres that is recognized as a model of innovation based...

Club Business International
10/01/23
Reaping the Rewards of Recovery

Originating in athletic performance, recovery has found a receptive audience today in a maxed-out, stressed-out population that’s eager to explore new ways to feel better. As interest in wellness has boomed since the pandemic, health clubs are well-positioned to benefit their members and their business with this self-care method.

Club Business International
06/01/2022
Making Mental Wellness A Core Service

Mental health is increasingly important and prominent. How can the fitness industry help people with both their physical and mental health? As it turns out, health clubs can play a valuable role.

Club Business International
09/01/23
Why HIIT Studios are Red Hot

With COVID-19 largely in the rearview mirror, fitness studios today are flourishing. It’s quite a welcome turnaround. Just last year, IHRSA reported that approximately 30 percent of studios in the U.S. closed permanently in 2021 due to the crushing impact of the pandemic.

Journal on Active Aging
08/01/2021
Dr. Kenneth Cooper Promotes Living Better Longer

How this fitness industry pioneer and the "Father of Aerobics" has changed lives, built a thriving business and keeps going at age 90. Not only are his ever-accumulating accomplishments and expertise credible evidence of his message, but his active lifestyle serves as living proof and a compelling role model for older adults.

Club Business International
04/01/22
How to Put the Fun in Functional Training

For functional training, simply swinging kettlebells, shaking battle ropes, or pushing sleds isn’t enough anymore. The traditional “no-pain, no-gain” mentality – where workouts are perceived as necessary evils – is being edged out by a growing desire for enjoyable experiences that serve as rewards rather than strictly obligations.

Journal on Active Aging
10/20/23
Lynne Katzmann: leading the way in senior living wellness

Inspired by her grandmother and driven by a professional goal to make the world a better place—one where we can “live fully throughout all seasons of life”—Lynne Katzmann, PhD, has spent 35 years innovating and expanding the senior living company she founded in 1988, at age 32.

Club Business International
08/01/23
Is Cardio Still King?

With all the demand for and attention on strength training, cardio floors at health clubs may seem a little lonely lately. The era when people flocked to cardio machines for long, heart-pounding sweat sessions may indeed be gone.

Club Business International
08/01/22
Talent Squeeze

As the Great Resignation lingers, and the demand for group X and small group training grows, some club operators are struggling to find and retain enough qualified instructors and personal trainers to fill their schedules.

Club Business International
07/01/2023
5 Ways to Meet the Growing Demand for Strength Training

Move over, cardio. Strength training is making gains and providing a big lift for gyms. Weight rooms at clubs worldwide are packed with increasingly diverse populations, including Gen Z and Millennials, seniors, youth, and women.

Club Business International
09/01/2022
How to Become Essential to Your Community

Along with the challenges the pandemic caused for health clubs, it also created opportunities that can strengthen the fitness industry going forward. With today’s greater emphasis on wellness and fitness, clubs have a ripe environment to reach the other 80 percent through intentional efforts to combat “gymtimidation.”

Club Business International
12/01/14
Mud, Sweat, and Cheers

With greater demand for ultra-intense workouts, obstacle course races, such as Tough Mudder, Spartan Race, and Warrior Dash, are driving Herculean sweat sessions at health clubs.

Journal on Active Aging
08/01/2021
Furnishing Fitness Facilities for Actively Aging Adults

The active-aging industry is looking ahead across North America and beyond. What do age 50+ customers want today? And which products, services and amenities will appeal to the specific clientele your organization serves?

Blogs

MetroHealth Be SimplyWell
01/09/2026
Bariatric Surgery in the World of GLP-1s

If you're struggling with obesity, MetroHealth can design a personalized weight loss plan for you that may include GLP-1 medication, surgery or both.

Providence
10/01/24
The connection between dysautonomia and long COVID

You may have heard of long COVID, which refers to symptoms or conditions that persist long after someone has been infected with the coronavirus. While researchers aren’t sure what causes long COVID, they’re working hard to find effective treatments.

Cincinnati Children's Hospital
08/01/2025
Double Balloon Enteroscopy | What to Expect

A double ballon enteroscopy (DBE) uses a special endoscope to look inside the small intestine. Learn what to expect before, during and after the procedure.

Providence
7/22/2025
Upper abdominal pain: Causes, symptoms and relief

Upper abdominal pain is very common and affects many people. Some conditions that cause pain are minor, but others can be serious. Know which symptoms require medical attention.

Advent Health
09/04/2024
Menopause and Your Mental Health

Menopause is a normal life transition. Most people associate it with physical symptoms, but there is more to it. Learn about menopause and mental health.

Providence
04/04/25
What is Complex Regional Pain Syndrome?

Providence provides comprehensive, minimally invasive and innovative pain management treatments. Interventional pain management can be a useful alternative for treatment of pain.

Providence
02/24/25
Learn about anorexia: symptoms and treatments

Anorexia is an eating disorder that typically involves restricting food intake and a low body weight based on their growth history. It’s a serious illness that can lead to life-threatening medical complications, including death.

Providence
7/11/25
Tinea versicolor: Causes, symptoms and treatment

Tinea versicolor is a common fungal infection of the skin. It causes discolored spots or patches on your chest, upper back, neck, shoulders or face. They can be white, brown, pink, red or yellow.

Providence
3/7/25
How endometriosis affects fertility

Endometriosis is a chronic condition that affects about 11% of women in the United States. It can cause pelvic pain, heavy menstrual periods and infertility. But there is hope for women with endometriosis who want to get pregnant.

Fiixbody
How yoga helps with Tennis Elbow - Fiix Body

Performing yoga for tennis elbow is a way to loosen tight muscles, as well as strengthen the muscles that support the affected tendon. Yoga incorporates stretching and strengthening, and offers tennis elbow sufferers benefits that may ultimately eliminate the need for other treatments.

Gympass | Blog
07/31/2020
Successfully Reopening Your Business - Gympass | Blog

Gyms worldwide are facing never-before-experienced realities due to COVID-19 - enduring shutdowns, navigating new reopening procedures, and managing multiple operational changes. "Business as usual" no longer exists. Although individual geographic regions and different types of gyms and studios are dealing with varying circumstances, these recommendations can help guide the process of successfully reopening your business.

Gympass | Blog
09/11/2020
Increasing Member Loyalty and Growth - Gympass | Blog

COVID-19 has significantly impacted the fitness industry globally. Forced shutdowns - for months in many regions - have left gyms and studios coping with membership cancellations and freezes, limited engagement, and a widespread transition to at-home exercise routines.

Versaclimber
07/22/2022
Advantages of Vertical Training

When you consider the many ways to exercise today, the majority of them are horizontal. Walking, running, cycling, rowing, elliptical training, swimming and more all require the body to move forward (or backward) horizontally. Much less common is vertical training, or moving the body up and down, which includes climbing on a VersaClimber, rock-climbing wall, rope climbing or stair climbing.

FITBENCH
05/05/2021
MAY STUDIO SPOTLIGHT: MIDTOWN ATHLETIC CLUB

Midtown Athletic Club Relies on FITBENCH for New ARENA Studio Training Midtown Athletic Club (MAC) deliberately identifies opportunities in the midst of obstacles. This forward-thinking mindset has guided this family-owned, upscale tennis and fitness club company for 50 years of growth and success. Most recently, in th

Octane Fitness - Commercial
06/10/2020
Increasing Your Workout Motivation | Commercial Fitness | Octane Fitness

Motivation to work out has always been a struggle for many people, but throw in a global pandemic, and even the most dedicated exercisers can be challenged to maintain their routines. When gyms closed around the world, health club members quickly had to find new ways to get their sweat on from home - whether they had any equipment or not.

Website Copy

University of Miami Health System
2026
FAQ's About DBS

View a list of frequently asked questions and answers related to the Deep Brain Stimulation program offered at the University of Miami Health System.

Emory Healthcare
2025
Vascular Surgery at Emory Heart & Vascular

Vascular surgery can treat many diseases that affect the arteries and veins. Emory Heart & Vascular offers groundbreaking procedures for the best care. Call 404-778-7777 for an appointment.

Emory Healthcare
2025
CT Scan (Computed Tomography) at Emory Radiology & Imaging

Learn about CT scans at Emory Healthcare-advanced, low-dose imaging used to diagnose injuries, infections and diseases with speed and precision. Discover what to expect and how our expert team ensures your comfort and safety. Call 404-778-XRAY for an appointment.

University of Miami Health System
2026
Developmental Delays

If your child has a developmental delay, they may benefit from genetic testing. Learn how the experts at the University of Miami Health System can help.

University of Miami Health System
2026
Fatty Liver Disease

Fatty liver disease is related to alcohol use, obesity, and diabetes, and can lead to cirrhosis or liver failure. Find the best treatment at the University of Miami Health System in Miami, Florida.

Spirit In Sport
Spirit In Sport

Fueled by a passionate commitment to excellence and exceptional service, I founded Spirit in Sport II, Inc., to enhance lives. People rely on me to help resolve musculoskeletal pain issues, prevent pain, and simply feel better.

https://www.matchrightadvisors.com/
www.matchrightadvisors.com
9/18/23
MatchRight 7-Step Decision-Making Program

Congratulations on your interest in a thoughtful, methodical decision-making process regarding starting your own business. This is one of the most important decisions you can make, because it significantly impacts your daily life, your family and friends, your finances and your future.

White Papers

Torque Fitness
06/10/2022
How the Torque TANK™ Supports Knee Health

Faced with lockdowns and mounting boredom during the pandemic, many people took up recreational walking. Research from Polar, Inc. indicates that walking among all ages in the U.S.

Versaclimber
03/23/2022
Research Shows VersaClimber Beats Treadmill Running and Rowing

Measuring maximum oxygen consumption during exercise is considered the gold standard indicator of cardiovascular fitness level. The greater the volume of oxygen (VO2) used, the stronger the cardiorespiratory system. VO2 max (for maximum) is the

Octane Fitness
07/15/14
The Deleterious Effects of Chronic Impact from Running

With recreational running at an all-time high in the United States, more people are regularly exercising and improving their fitness levels. The number of U.S. race finishers has increased nearly 600 percent since 1990, and the total number of annual U.S. running events has reached a record 28,200.

Infinite Peripherals/IPC Mobile
03/20/2014
Four Distinct Areas of ROI of Mobile POS at Retail

Mobility is playing an increasingly prevalent role at retail, as merchants adapt to today’s technology-savvy customers and pursue an omni-channel approach. In-store, mobile POS (mPOS) adds significant value via convenient and expedited operational and sales capabilities.

Gympass
10/20/21
What 1 year of Covid-19 has taught us about stress and adaptability

The emergent silver lining from the COVID-19 pandemic is that a more pronounced emphasis on both physical and mental health will ideally give rise to a population that is stronger, more resilient and better able to cope with inevitable future stressors.

Landing Pages

Studio Grow
Paid ads don’t have to be a pain point.

You actually don’t have to keep guessing, stressing and throwing money at Meta… constantly wondering why nothing’s working. Because we’ve done all the testing for you.

Lead Magnets

Studio Grow
Studio Pricing Audit

DO YOU KNOW IF YOUR PRICE IS RIGHT? Most boutique fitness studios make mistakes when it comes to pricing. Their prices are wrong.

Studio Grow
Summer Win-Back Campaign

Seize This Summer Opportunity! Just because it’s the dog days of summer doesn’t mean your business has to nosedive. August is a great time to run a win-back campaign that sets you up to thrive in the fall. All without spending a dime on marketing.

Product/Company Feature Articles

National Fitness Trade Journal
02/01/26
Extrarordinary Endurance: Why Hammer Strength Dominates

As people increasingly adopt strength training, health clubs and training centers continue to expand and rethink their training areas. While free weights remain a steadfast staple in any gym, thoughtfully designed and precisely engineered plate-loaded equipment from Hammer Strength remains a dominant favorite among operators and exercises alike.

National Fitness Trade Journal
12/27/23
Premium Glute Thruster Delivers Great Gains

While the “mirror muscles” in the front of the body have traditionally commanded attention in the weight room, social media’s plethora of selfies, along with fitness influencers and icons spotlighting their workouts, have pushed powerful posteriors to front and center.

MatchRight e-book
09/30/23
7 Steps to Matching You with the Right Business

One of the most important – and most complex – decisions you’ll make is matching yourself to the right business. Because this choice impacts not only your life, but also your family’s – including your spouse, partner and children – it is vitally important to make a commitment to get it right the first time.

National Fitness Trade Journal
07/01/22
Torque TANK Series Helps Gyms Thrive Post Pandemic

As health clubs and studios continue to recover from the challenges of the pandemic, it’s critical to find ways to attract new members, bring back former ones and boost retention. Due to their versatility and simplicity, sleds are a valuable tool for developing new programming and providing training options for a diverse population of users.

National Fitness Trade Journal
03/01/23
Cascade Health & Fitness Expands Workout Options with Raptor

To equip health clubs and studios – as well as home exercisers – to capitalize on all of these popular trends, Cascade Health & Fitness recently launched the Cascade Raptor Functional Trainer, an innovative product that delivers extra variety, motivation and results.

Club Solutions
03/01/19
Win-Win: Barre Meets Low-Impact Cardio

Health club operators and managers witness the immense popularity of group ex classes year after year, which helps attract and retain members. With new formats, additional accessories and seemingly endless innovation, these mass sweat sessions continue to draw raving fans who value the variety, instruction and camaraderie.

Marketing Materials

Studio Grow
07/01/24
Much More Than A Consulting Agency

At Studio Grow, we don’t just want to help you build your dream studio... we want to build a studio that supports your dream life.

PLAE
01/10/2014
Product catalog

We fuel athletic dreams through innovations, safety, performance and sustainability from the ground up.

International Council on Active Aging
02/21/2022
The ICAA 100

Join ICAA as we continue to transform senior living through the person-first wellness model.

Octane Fitness
05/26/20
HIIT Trifected

The Octane Fitness Trifecta -- the Octane RO, AirdyneX and Max Trainer -- transform HIIT workouts.

Octane Fitness
09/012014
Zero-Impact Running

Finally, a way to run better -- without the pain. Welcome to the Zero Runner.

Franchise REAL Estate Insider
09/06/2023
2023 Media Kit

This niche approach, in an 8-page, professionally designed, printed publication, delivers practical insights from experts at FGP Commercial Leasing.

News Releases

Sgbonline
12/11/2023
PLAE Expands With Innovation Factory And Custom-Built Racks

PLAE announced it has invested more than $10 million in a 90,000-square-foot factory to custom-build a new line of strength training racks. The new PLAE ICONx racks it said "complement the brand's athletic flooring systems and global education and coaching platform."

Athletic Business
12/02/2020
Torque Fitness® Launches Compact, Portable and Affordable TANK™ M1

After years of feedback on its incredibly popular family of TANK™ All Surface Sleds (M2, M4 and MX), Torque Fitness has introduced the TANK M1 Push Sled for commercial and home use. It is equipped with the same challenging technology that TANK users love,

Social Media