I’m a San Francisco Bay Area writer and copywriter with many years of experience helping people and organizations hone their voice and tell their stories. I've written just about everything there is to write, including all kinds of brand messaging and corporate communications. I'm also the author of numerous nonfiction works on a variety of topics, from travel to romance, as well as several mystery novels.
Much of my copywriting work has focused on helping technology and innovation companies convey their ideas and connect with customers. Often that means a timely blog, article, or case study, or a thought-leadership asset such as a long-form piece or ebook. It can also mean copy for websites and multichannel marketing campaigns. I also work with clients in finance, HR, education, consumer products, publishing, and other industries to create and deliver strategic brand messaging.
If you have a message to share, I can help. Let's get your story out there.
As a founder, you need to think beyond product. That means identifying your north-star principles and determining the kind of company you want to build. These elements form the enduring, ideological core of your business. Define your goals and values as early as possible.
The finance leader's roadmap to identifying modernization goals, evaluating what you need to get there, and understanding how to make it happen.
WOODSIDE, Calif. (PRWEB) January 11, 2023 -- Manager engagement and effectiveness declined last year, according to new RedThread Research. Saddling already beleaguered managers with more training and expectations won't help. To get back on track, organizations must provide managers and employees with the support they need to excel.
WOODSIDE, Calif. (PRWEB) July 07, 2022 -- As organizations negotiate the transition from remote work to a hybrid model, two areas have emerged as paramount to success: clear goals and expectations and a greater sense of connection, according to a new study from RedThread Research.
Anaplan The platform for orchestrating performance. What if you had to give a rose to each person in your city? Every rose must be perfectly fresh and tied with a red ribbon. They must be collected in person in your front yard with a brief, private ceremony.
WOODSIDE, Calif. (PRWEB) June 09, 2022 -- High-performing organizations are increasingly turning to employee development-specifically, the idea of learning equity-to advance their diversity, equity, inclusion, and belonging goals. According to newly released findings from RedThread Research, these companies are more transparent about what development opportunities are available and offer more opportunities to more employees in more roles.
Look for people who operate on a similar wavelength, and agree on how you'll communicate, treat one another, and divide responsibilities. This is how you build a team you enjoy working with, and camaraderie is vital when you're knee-deep in the melee of startup life. Pull candidates from a wide variety of backgrounds.
Surge Transportation seized the opportunity to quickly grow their business by sponsoring Gartner Supply Chain Symposium/Xpo, where they were able to connect with business leaders across industries and forge new strategic partnerships.
Jen Howard Hogg Sr. Director, Analyst Relations & Corporate Comms No industry has escaped the dramatic upheavals of recent years. Business has been buffeted by forces that even the most advanced organizations find bewildering. They need new strategies, tools, and resources to cope with a world where the scope and speed of change is unprecedented.
Independent publisher Chronicle Books has been making things happen in San Francisco since the Summer of Love. Inspired by the enduring magic of books, the independent publisher has been a bastion of West Coast innovation for decades and remains committed to sparking passions. "Chronicle Books: The First 50 Years" is a comprehensive guide to where we came from and where we're going next.
Hälsa launches their new oatgurt with an ad featuring their super clean philosophy.
Learn how a procurement planning platform operates as a unifying solution to bring systems, stakeholders, and suppliers together in one collaborative environment. When you connect purchasing execution software with of all the planning that happens before a purchase, new opportunities emerge to reduce costs, get ahead of uncertainty, and achieve new efficiencies.
Learn how revitalizing your S&OP process enables you to return to growth and thrive on uncertainty.
Upstart natural foods company Hälsa faced massive challenges when Covid-19 struck. This piece helped get the word out that they survived.
In the run-up to Gartner Application Strategies & Solutions Summit 2019, Gartner experts in the space discussed the key topics and new challenges application leaders would face in the year ahead--and how attending the event would help them make more effective decisions.
is a San Francisco Bay Area poet, personal trainer, and dog groomer. In each of these areas, he pursues the impossible goal of perfection with discipline, commitment, and compassion. Xavier Jarrell McClinton Poodles & Pix is Xavier's first book, written as an ode to the camaraderie of dogs, in particular his cherished poodles, and to all the different kinds of beauty we find and make in the world.
Lethal Vintage (Sunny McCoskey Napa Valley Mysteries Book 4) - Kindle edition by Gordon, Nadia. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Lethal Vintage (Sunny McCoskey Napa Valley Mysteries Book 4).
Danielle Dahlstrom Director of Product Marketing, Finance Solutions In hindsight, 2007 would have been a great year to unload your hefty variable-rate mortgage. Likewise, that invitation to decamp for the New Zealand flower farm-the one with the great Wi-Fi-back in 2019? Definitely go with that.
Ray Curbelo Global Head, Finance Solutions Growth-minded CFOs look to new technologies for help transforming and modernizing the business. In a world where efficiencies have been wrung out of most systems long ago, one area where businesses can still discover caches of untapped value is in improving the planning and decision-making processes.
Bryan Baum Director, Procurement Solutions Procurement doesn't typically bask in the spotlight. It has always been the backstage gaffer of the show, making things run smoothly behind the scenes. Well, no longer. These days, thanks to serial disruption on a global scale, all eyes are on the supply chain.
Bryan Baum Director, Procurement Solutions Any number of unforeseen circumstances-pandemics, natural disasters, disruptions to shipping routes-can interrupt the regular flow of goods and services. Regardless, procurement is expected to come through and to do so while saving money and finding new efficiencies.
Bryan Baum Director, Procurement Solutions Deloitte Insights asked more than 400 chief procurement officers, "What is the best thing you can do as a procurement leader to bolster your supplier network against disruption and uncertainty?" The resounding answer was to improve communication. When a crisis hits, information is everything.
This case study illustrates how KeyedIn benefited from sponsoring Gartner IT Symposium/Xpo and other Gartner events.
Web copy is just one piece of the multichannel marketing communications I've written for many years for the annual Gartner Security & Risk Management Summit.
Direct mail such as this letter helps drive attendees to register for Gartner's annual summit event for leaders in application innovation.
The co-founder and CEO of Silicon Valley maverick RMS tells the story of how his company transformed risk modeling and intelligence.
Website copy for the Oakland-based manufacturer of innovative consumer packaging.
Evident's CEO discusses how to get started improving your customers' data security.
It’s time to reconsider how we identify ourselves online
Why Trust is Essential to Growth in Digital Business and Collaboration