Social Media Campaigns
Josh Alkire
Senior Copywriter
United States
Unashamed word nerd with the ability to write anything for any audience.
United States
Unashamed word nerd with the ability to write anything for any audience.
Social Media Campaigns
For Bullying Prevention Month, the CDC Injury Center created resource posts for parents/caregivers, educators, and community members. The papercut art style, with its layered design, symbolizes the various actions and efforts needed to help. This approach aligns with the theme of "shining a light" on helpful actions, emphasizing that meaningful change comes from deliberate and thoughtful acts.
To celebrate Pride Month, this campaign aimed to empower individuals to feel safe expressing their true selves. These crafted graphics accompanied our message as we championed the right for all teens to love who they love and like who they like.
For Mental Health Awareness Month in May, we utilized the concept of spring as a time of resilience and renewal. Just as spring cleaning revitalizes our physical spaces, the opportunity exists to invigorate conversations and advocate for mental well-being.
The CDC wanted to use World Emoji Day to draw attention to its Essentials for Parenting Teens website. We developed adorable emoji-style characters as well as empathic, trustworthy copy that was also short and relatable. The posts offered quick tips for caregivers looking to engage with their teens in healthy ways.
Video Projects
Adverse childhood experiences (ACEs), suicide, violence, and overdose are connected. ACEs increase the risk of opioid misuse and suicide later in life. Individuals who misuse opioids also are at a higher risk for suicide. This video demonstrates the interconnectivity of these issues and explains why they are Injury Center priorities. Because these topics are sensitive and potentially difficult, we understood how important it was to approach them with empathy and care. To that end, we...
If only it were that easy to "unsubscribe" from alcohol. This campaign targeted those starting to drink problematically, using '80s and '90s-style infomercials to highlight the benefits of rethinking drinking for Sober October. Supported by static visuals and video, it injected humor into an NIAAA project, earning the trust of a serious scientific client to take a more creative approach.
The National Institute on Alcohol Abuse and Alcoholism (NIAAA) wanted to create an easy-to-understand and relatable video that explains how alcohol affects the body’s internal organs. Creative Studio developed a visual metaphor in which the body is represented by a pinball machine and alcohol is represented by a pinball itself as it “bounces around” inside a drinker. The script used several pinball terms to describe how alcohol affects the brain, heart, liver, and pancreas.
Research shows that people who are socially connected with stable and supportive relationships are more likely to have better mental and physical health outcomes. This concept focuses on the value of social connectedness and simple ways to improve it. It involves the idea of going one step further to become more connected with your friends and family. For example, if you haven’t spoken to someone in a while, send them a text. If you’ve recently texted, give them a phone call. Connection...
This recruitment video for Ohio Northern University gave a fresh twist to conventional wisdom given to incoming college students.
Aimed at recruiting potential science majors, this video showcases campus lab facilities in clever ways.