United States
I am an experienced writer, editor and storyteller. My professional career began in journalism as a reporter and editor in sports, and my years-long exposure in print ranges from directing coverage for a daily sports department to owning a major beat for a national outlet.
Transitioning into marketing allowed me to cultivate other skills, such as copywriting, content strategy and managing marketing campaigns. My experience in marketing has been an extension of the storytelling capabilities I developed as a professional journalist.
After turning in my reporter's notebook, I also started a website dedicated to stories about Black motherhood. I created and now manage an online publishing platform that houses news, features, commentary and more.
Copywriters start with a strategy brief, copy direction and a product number to inform online banner assignments. While following brand guidelines and incorporating company-wide messaging where applicable, I develop copy for a range of product and promotional banners for clients within Orange Apron Media, our internal agency.
SEO copy is an essential piece to any brand page we touch at The Home Depot as copywriters. Along with writing on-brand copy for the page, we work with creative media teams and specialists to produce SEO copy. We are given recommendations and must research other product highlights and benefits to complete the task.
Audience campaigns start with a strategy brief, where the creative team learns more about to whom we are messaging and overall goals. The units range from social media posts to email and OLA advertisements.
I was the copywriter on this brand page, where I interpreted a strategy brief to develop new copy and messaging. I collaborated with in-house designers, strategists and SEO experts to complete the new page while championing The Home Depot's brand and agency standards.
This is a specialty Pro ad to push a new Workshops program. I worked with senior managers and designers to develop the format and messaging. I wrote the UX-centric copy based upon our collective strategy. The page appears at the end of all the Pro local ads, which run online each week.
I produced a guide on my website to help mothers build community during pandemic parenting in the middle of 2020. While I am passionate about presenting compelling and useful information to my audience, the piece was also put in place as an email growth strategy. I researched topics and collected surveys during the process of creating the manual. I wrote the copy and laid out the photo and graphic elements for the guide.
I collaborated with key rescue staff to coordinate content for each department as the newsletter's editor-in-chief. I went on to edit letters and copy from staff, ideate themes, write features and outsource design, offering direction to the graphic artist in order to meet the needs of nonprofit stakeholders.
After the country lost its only all-Black women's swim team, I wrote a column in my post as the North Raleigh editor to address why these young swimmers need more representation -- not less. As an editor of the community newspapers at the N&O, I produced a weekly column.