Jenny Platt

Why AmaWaterways

Concepted, crafted, and chose imagery for AmaWaterways' points of distinction page.

Beyond the Riverbanks Holiday 2023 Issue

Developed content strategy, researched, interviewed, and wrote articles for AmaWaterways' guest magazine.

How to Be a Jewish Mother When Your Kid Won't Eat - Kveller

Pitched and wrote this humorous article about trying to feed a child who is too smart for his own good.

AmaWaterways' New Year's Cruises: A Countdown

Pitched, concepted, and wrote this 10-point listicle, which later became the basis for a B2B travel advisor toolkit and webinar.

Panama Canal History & Excursions

Discover the Panama Canal's fascinating cities and history with Princess Cruises. Our famous Panama Canal excursions take you to golden beaches and beyond.

The Importance of Internal Customer Support

Pitched and wrote this customer support blog for FuseDesk.

Become a Leader in Customer Support

Pitched and wrote this customer support blog for FuseDesk.

Europe 100 Travel Agent Contest Email

Concepted, collaborated with Creative Team, and wrote the copy for this B2B email for travel agents.

2012 Mediterranean Sailings Email

Wrote the copy for this B2B travel advisor email promoting a 2012 Fall product launch for the Mediterranean.

Farm-to-Table Dining

Concepted, scripted and facilitated post-production feedback and approvals for this video as part of an integrated campaign strategy to promote AmaWaterways' farm-to-table dining.

AmaWaterways' Land Packages Video

Concepted, scripted and provided post-production notes for this video highlighting the benefits of AmaWaterways' pre- and post-cruise land packages.

Reset, Recharge and River Cruise

Concepted, scripted and provided voiceover for this consumer-facing video to inspire active guests and those seeking wellness experiences on the river to book.

Follow the Fed video

ChangeMaker Challenge

Concept, script, and oversaw post-production feedback and approvals.

Project Safe Classroom

Concepted, scripted, directed, and produced this video to promote a special project of the Community Security Initiative.

Mission Statement and Core Values

Working alongside executives, I developed the mission statement and core values for the company.

ProVisors' Core Values

Developed the organization's first-ever brand values

2025 Smithsonian Journeys Collection Direct Mailer

Provided content direction and copy for this direct mailer promoting AmaWaterways' new partnership and river cruise collection with Smithsonian Journeys.

2023-2024 Egypt, Asia, Africa Safaris & Wildlife Cruises

Concepted and wrote this freshly designed brochure to promote AmaWaterways' far-off destinations.

The Enclave at Lotus Spa

Created original copy for brochure to entice Princess Cruises passengers to take advantage of a new spa experience.

Wedding Memories At Sea

Wrote copy promoting AmaWaterways' "Weddings at Sea" photography packages.

2011 Caribbean Direct Mailer

Concepted and developed copy for this direct mail piece positioning Princess Cruises as the most peaceful ocean cruise line choice in the Caribbean.

4th of July Sale Concept

Collaborated with Creative Team on this concept for a 4th of July Sale in conjunction with Princess Cruises tagline.

Win Dinner with Bob Saget Ad

Wrote ad copy for contest for donors of The Jewish Federation

Community Leadership Institute Ad

Wrote this ad to promote a program for The Jewish Federation of Greater Los Angeles.

Off the Beaten Path at Rive Gauche Cafe

Restaurant review for local Los Angeles-area community newspaper