Lee A. Houck

Marketing Communications | Senior Copywriter | Storyteller

United States

Beginning my career as a journalist covering local news, entertainment, and emerging media technology, I segued into interactive content development for Universal Studios, Paramount Digital Entertainment, and EMI Music.

I subsequently led online and on-device content programming for T-Mobile and CenturyLink, as well as the global "always-on" content initiative for Expedia brands Vrbo and HomeAway, serving as editorial director and contributing writer.

More recently, I've been proud to bring the power of content and storytelling to shine the spotlight on a diverse roster of non-profits, events, and individuals.

I'm an active member of the Television Academy and Society of Professional Journalists and a former member of the the Recording Academy and Public Relations Society of America.

List of production and publication credits available on request.

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Portfolio
Habitat For Humanity of Greater Los Angeles
Press Release: MacKenzie Scott donation

Embargoed press release announcing Habitat LA as recipient of historical MacKenzie Scott donation. (L. Houck, writer)

Long Beach Gives campaign
Habitat LA | Long Beach Gives

Series of emails to announce the LBG campaign and encourage early giving throughout a week-long fundraiser. Habitat LA exceeded its donation goal and matching gift threshold.

HomeAway & Vrbo brands (Expedia)
Vacation Ideas

Ongoing series of editorial features, blogs, and curated listicles featuring thematic vacation rentals or seasonal destinations to engage prospective travelers, drive brand affinity, and increase bookings. #TravelGoals (L. Houck: Editorial Director; Contributing Writer)

HomeAway / Vrbo (Expedia)
Travel Blasts

Sampling of traveler-targeted emails showcasing destinations, attractions, and vacation rental properties. (L. Houck, content strategy & contributing copywriter)

Habitat LA blog
Solar-powered in Sylmar

"My house was a calamity." That's how homeowner Dana A. described the state of her home after it was damaged by the 2017 Creek Fire. (Disaster Relief program feature; L. Houck, writer/reporter)

HomeAway/Expedia in partnership with the University of Texas
The Vacation Equation

Virtual vacation experience including interactive web interface and video modules exploring the "how-to" of making vacation memories. (L. Houck: Editorial Director: concept development; lead content/copywriter | Sparksight: animation, production)

YouTube
Vacation Destinations

Vrbo/HomeAway video channel showcasing unique rental properties and destinations. (L. Houck: Editorial Director; copywriter/curation)

MemoryLane.com
Collections: TV Time

One in a series of interactive features showcasing multi-generational entertainment, music, and pop culture. (L. Houck | producer, contributing writer) NOTE: Parent company Classmates has phased out the MemoryLane brand; most links and supporting content have been deprecated.

BuzzFeed
Mancations: Where to go when it's bro time

One of a series of articles and quizzes for CEO-initiated content virality "test and learn" trial--this one crushed it! Project parameters, metrics analysis available. (L. Houck: writer; always-on content lead)

B2B product informational campaign
Expedia HomeAway: Building for the Future

Video and email series created to educate customers on business model and product updates. (L. Houck: Editorial Director; contributing copywriter, localization advisor | Sparksight: animation, post production)

Film & Video Magazine
Hollywood Meets Multimedia

Feature article showcasing various productions integrating digital technologies (L. Houck, writer)