Hayley Kal

Freelance Marketing Consultant

United States

Since adolescence, I’ve been fascinated by how thoughtful messaging builds connection and drives action. That curiosity evolved into a career focused primarily on real estate marketing, where I combine strategic copywriting with visual storytelling to elevate listings, strengthen agent brands, and engage buyers across digital platforms.

I specialize in real estate copywriting, newsletters, social media, and marketing strategy, crafting polished, compelling content that highlights property value, supports sales goals, and maintains a cohesive brand presence. With a background in graphic design and a strong eye for detail, I ensure every campaign feels intentional, elevated, and aligned with brand identity.

In addition to real estate, I bring creative experience from the beauty, wellness, and arts industries, allowing me to infuse warmth, lifestyle appeal, and emotional resonance into every project. I also offer professional editing and proofreading services to refine clarity, consistency, and impact across all brand communications.

Portfolio

Professional - Real Estate Examples

Real Estate Agent Audience
08/01/2025
Newsletter Sample

Monthly newsletter for Denver realtor to connect with her audience on the market and all things Denver.

Compass Real Estate
07/03/2025
Newsletter Sample

July newsletter sample for a Denver real estate agent.

Real Estate
06/13/2025
Newsletter - Open House

A newsletter sample created on Compass Real Estate platform + sent out to real estate agent's sphere of influence to elicit interest in property.

Real Estate
06/16/2025
Newsletter Sample

Monthly newsletter created for a Denver real estate agent to engage with her audience.

Professional - Art / Wellness / Beauty Examples

SAYN Beauty
01/17/2025
Press Release

Press release for product launch for Carroten suncare at Target

Other

Human Trafficking Coalition of the Palm Beaches
06/01/2025
Sponsorship Deck

Created an on-brand sponsorship deck for HTCPB to help gain financial support for upcoming iEmpathize event in Wellington, FL.

Medium
09/20/2022
The worst addiction inflicted onto society?

It's truly inescapable. And we have grown so accustomed to it, we don't even think about it anymore. If anything, we expect it. We embrace it. What's the newest skincare product? Newest supplement...

Instagram Social Post
05/01/2018
Art at the Edge

A social post to promote the art event I coordinated at Coda Coffee Co. The original artwork was done by a local artist that was featuring his work at the event.

Cultural Narratives
12/11/2017
Crank: Ellen Hopkins' Use of Free Verse Narration

By: Hayley Kal Have you heard of the author Ellen Hopkins? Ellen Hopkins is my favorite author, one I stumbled on years ago when I would go on sporadic visits to Barnes & Noble with my mom. I remember when I picked up Crank and started flipping through the pages.

Cultural Narratives
11/21/2017
Primates of Park Avenue: Family Life on the Upper East Side

By: Hayley Kal A couple years ago, I heard about Primates of Park Avenue by Wednesday Martin hitting the shelves via a Facebook article post. Wednesday Martin, an anthropologist turned Upper East Side mother, provides an anthropological look inside the upper crust life in this memoir-slash-research-study book.

Sample Email Pitch
Sample Email Pitch

This is a sample of an email pitch if I worked in public relations for Corepower Yoga and wanted a feature for the company in the local news.

Marketing Flyer
Art at the Edge Flyer

A flyer I created to promote the Art at the Edge event in Edgewater. I posted them in nearby businesses and handed them out.