Professional
Since adolescence, I’ve been captivated by the way words shape connection and meaning. Over time, that passion has evolved into a career at the intersection of writing, design, and marketing, where every detail matters and aesthetics play a central role.
My work blends storytelling with visual strategy, spanning social media campaigns, blogs, newsletters, and brand communications that are both compelling and polished. With a background in graphic design and a sharp eye for detail, I ensure that every piece of content feels cohesive, intentional, and aligned with brand identity.
I specialize in real estate marketing as well as beauty and wellness copywriting, industries that demand trust, elegance, and strong visual language. Beyond creating copy, I also refine it, offering proofreading and editing that elevate clarity and impact while maintaining brand consistency.
Professional
An advertisement created for a real estate agent to promote her business.
Monthly newsletter for Denver realtor to connect with her audience on the market and all things Denver.
July newsletter sample for a Denver real estate agent.
Monthly newsletter created for a Denver real estate agent to engage with her audience.
A newsletter sample created on Compass Real Estate platform + sent out to real estate agent's sphere of influence to elicit interest in property.
Created an on-brand sponsorship deck for HTCPB to help gain financial support for upcoming iEmpathize event in Wellington, FL.
Press release for product launch for Carroten suncare at Target
Marketing email to tease full SAYN blog.
It's truly inescapable. And we have grown so accustomed to it, we don't even think about it anymore. If anything, we expect it. We embrace it. What's the newest skincare product? Newest supplement...
College
A social post to promote the art event I coordinated at Coda Coffee Co. The original artwork was done by a local artist that was featuring his work at the event.
By: Hayley Kal Have you heard of the author Ellen Hopkins? Ellen Hopkins is my favorite author, one I stumbled on years ago when I would go on sporadic visits to Barnes & Noble with my mom. I remember when I picked up Crank and started flipping through the pages.
By: Hayley Kal A couple years ago, I heard about Primates of Park Avenue by Wednesday Martin hitting the shelves via a Facebook article post. Wednesday Martin, an anthropologist turned Upper East Side mother, provides an anthropological look inside the upper crust life in this memoir-slash-research-study book.
This is a sample of an email pitch if I worked in public relations for Corepower Yoga and wanted a feature for the company in the local news.
A flyer I created to promote the Art at the Edge event in Edgewater. I posted them in nearby businesses and handed them out.