Hayley Kal

Freelance Marketing Consultant

United States

Since adolescence, I’ve been captivated by the way words shape connection and meaning. Over time, that passion has evolved into a career at the intersection of writing, design, and marketing, where every detail matters and aesthetics play a central role.

My work blends storytelling with visual strategy, spanning social media campaigns, blogs, newsletters, and brand communications that are both compelling and polished. With a background in graphic design and a sharp eye for detail, I ensure that every piece of content feels cohesive, intentional, and aligned with brand identity.

I specialize in real estate marketing as well as beauty and wellness copywriting, industries that demand trust, elegance, and strong visual language. Beyond creating copy, I also refine it, offering proofreading and editing that elevate clarity and impact while maintaining brand consistency.

Portfolio

Professional

Modern in Denver
09/10/2025
Advertisement

An advertisement created for a real estate agent to promote her business.

Real Estate Agent Audience
08/01/2025
Newsletter Sample

Monthly newsletter for Denver realtor to connect with her audience on the market and all things Denver.

Compass Real Estate
07/03/2025
Newsletter Sample

July newsletter sample for a Denver real estate agent.

Real Estate
06/16/2025
Newsletter Sample

Monthly newsletter created for a Denver real estate agent to engage with her audience.

Real Estate
06/13/2025
Newsletter - Open House

A newsletter sample created on Compass Real Estate platform + sent out to real estate agent's sphere of influence to elicit interest in property.

Human Trafficking Coalition of the Palm Beaches
06/01/2025
Sponsorship Deck

Created an on-brand sponsorship deck for HTCPB to help gain financial support for upcoming iEmpathize event in Wellington, FL.

SAYN Beauty
01/17/2025
Press Release

Press release for product launch for Carroten suncare at Target

Medium
09/20/2022
The worst addiction inflicted onto society?

It's truly inescapable. And we have grown so accustomed to it, we don't even think about it anymore. If anything, we expect it. We embrace it. What's the newest skincare product? Newest supplement...

College

Instagram Social Post
05/01/2018
Art at the Edge

A social post to promote the art event I coordinated at Coda Coffee Co. The original artwork was done by a local artist that was featuring his work at the event.

Cultural Narratives
12/11/2017
Crank: Ellen Hopkins' Use of Free Verse Narration

By: Hayley Kal Have you heard of the author Ellen Hopkins? Ellen Hopkins is my favorite author, one I stumbled on years ago when I would go on sporadic visits to Barnes & Noble with my mom. I remember when I picked up Crank and started flipping through the pages.

Cultural Narratives
11/21/2017
Primates of Park Avenue: Family Life on the Upper East Side

By: Hayley Kal A couple years ago, I heard about Primates of Park Avenue by Wednesday Martin hitting the shelves via a Facebook article post. Wednesday Martin, an anthropologist turned Upper East Side mother, provides an anthropological look inside the upper crust life in this memoir-slash-research-study book.

Sample Email Pitch
Sample Email Pitch

This is a sample of an email pitch if I worked in public relations for Corepower Yoga and wanted a feature for the company in the local news.

Marketing Flyer
Art at the Edge Flyer

A flyer I created to promote the Art at the Edge event in Edgewater. I posted them in nearby businesses and handed them out.