Harriette North

Freelance Copywriter & Brand Strategist

Australia

Howdy there, welcome to my portfolio,

How's your business tracking? Are you looking to hit those big KPIs this year? Smash through some biz-ness goals or simply looking to connect deeply with your audience?

Maybe you've tried multiple "strategies" but found little success. Or have spent thousands of dollars and countless hours figuring out what will help you reach more people.

You're a change-maker. So why isn't the change happening?

Well, the simple answer is. It is.

You've gotten this far, but now you need help.

There's no denying trudging through mundane tasks is keeping your business plateaued.

You set a goal, so why not let a strategic, highly-skilled, punctual copywriter help you achieve it? (in half the time and with way less anxious pacing).

With 7-plus years of marketing experience in fast-paced corporate roles, I've seen first-hand the success of businesses that invest in their marketing.

We'll work together to create a holistic copywriting strategy that helps you book out, sell more, connect deeply and make the impact you can't stop dreaming about.

Every project I work on with clients is a long-term relationship where I get to understand their business inside and out. I'm like the side-kick they didn't know they needed.

We work side by side to create a bespoke marketing strategy that propels their business success.

Say goodbye to fluffy marketing and pointless strategies. I'll help you laser in on what you need to do to grow your business through the power of words.

Below you'll find a diverse range of copywriting projects crafted to.

- Reflect a client's tone of voice,
- Connect them to their target audience,
- Boost brand awareness and;
- Increase sales conversions.

If you're tired of not seeing results, feeling stressed beyond capacity and ready to see your vision thrive, I'd love to see you in my inbox. Let's create some real magic.

Come say hello! harriette@yugn.studio

Portfolio
Jasmine Dawes Healing
Social Media Captions

A series of engaging and compelling social media captions to be used across Instagram and Facebook. The captions are filled with relative stories and anecdotes to help my client connect with her audience and build brand awareness.

SooMom Cycling
SooMom Product Descriptions Nov 22'

SooMom Product Descriptions - November 2022 Pro LAB Aero Jersey - Military Green Enjoy the warm summer breeze in the Pro LAB/S Aero Jersey. The compressive, aerodynamic design creates a second layer of skin, ensuring you hurtle down the mountain and around sharp corners with ease. The form-fitt...

Private Client
Forest SuperFoods Medicinal Mushroom Supplement Email

This direct-response email increases conversions and boosts customer acquisition from a warm lead email list. It contains a high-converting formula that directly influences more clicks and purchases from the email. Based on the Lion's Mane Medicinal Mushie supplement from Forest SuperFoods.

Private Client
EASE Magnesium Spray Email

A direct response email that increases conversions direct from a warm email list. Focused on a magnesium supplement aimed at a target demographic of men over 40.

Private Client
SooMom Social Media Captions - September 22

A series of engaging social media captions to capture attention and help my client build relationships across their social media platforms. Each social media caption is partnered with an in-depth hashtag strategy to boost awareness.

Private Client
Vshred Program Email

This direct response email is crafted to increase conversions direct from an email list based on the VShred program for women. It is built on a sales formula that leads customers to click on the call to action.

Bank Australia
07/11/2022
Bank Australia OOH/Online Ads

A series of different ad creatives for the Bank Australia low-carbon home loan campaign that was released in 2022. The copy is directed at young home owners and people looking to switch over to make a different with their banking.

Sonder.io
Woolworths Group - Case Study

How Woolworths Group is Supporting Health & Wellbeing for over 210,000 Team Members. Who is Woolworths Group? Since starting operations in 1924, Woolworths Group has grown into one of the largest and most recognised retailers in Australia and New Zealand. By 1960, they had opened their 300th sto...

Jimbaran Hijau Development
Natadesa Press Release

Jimbaran Hijau Development Unveils NEW Eco-Conscious Properties Certified By The Green Building Council Indonesia. Sustainable Investment Properties Tucked Away Amongst the Trees *For Immediate Release* Bali, 5th August 2022 - Climate change issues urge people to change their way of living. Th...

Birthbliss
04/14/2022
Birth Bliss Sales Page

You have the chance to enjoy an ecstatic experience of becoming a mother. To be unapologetic in your existence. To not stand down in your power as a woman, as a mother. You are nature moving in unison with the universe, you were born for this, to breathe life into this Earth.