United States
Writer with decades of experience creating B2B content, both straight journalism and ad copy, across a broad range of channels. Adept at turning complex stories into clear, compelling hooks. (Credo: there are no boring subjects, only boring writers.) Specializing in healthcare, legal and business content. Recently producing more consumer-oriented material for the online magazine, Quillette.
The new calendar year offers a clean slate for setting measurable performance goals. Three metrics stand out for their consistent impact on patient care and practice efficiency: patient portal adoption, appointment wait times, and preventive screening. [journalism, practice management]
For those too young to have experienced it firsthand, the wide streak of unapologetic masculinity that runs through American letters in the last half of the 20th century must seem like something left over from the Bronze Age. In those far-off days, Ernest Hemingway and his pantheon of bestselling macho disciples loomed over literary and popular tastes like apex predators. [journalism, essay]
Until recently, healthcare in the developed world has taken a “play-it-safe” approach to waste disposal. A zeal for patient safety above all else, fear of regulation, and a lack of industry incentives to push for sustainability all combined to foster an overly cautious mindset regarding what gets discarded and how it is segregated.[journalism, environment]
By now, you probably know that plastic recycling is a scam. If not, this white paper lays out the case in devastating detail. To summarise, amid calls to reduce plastic garbage in the 1970s and ’80s, the petrochemical industry put forth recycling as a red herring to create the appearance of a solution while it continued to make as much plastic as it pleased. [journalism, essay]
Quitting alcohol is easy. People do it all the time. Staying sober long-term, however, is a different story. [journalism, behavioral science]
Despite oncologists’ best efforts to kill them, cancer cells, like all living things, tend to cling tenaciously to life. In doing so, the disease employs a fiendish array of strategies that are so complex, multifarious, and drawn out it can almost feel like practitioners are matching wits against a conscious adversary. [journalism, oncology]
Electric vehicles continue to gain traction in the U.S. auto market. Last year, Americans bought nearly 450,000 EVs-an 83% jump over 2020. With many federal and state governments pushing for lower CO2 roadway emissions, EV demand is expected to soar during the next decade. [custom content, insurance]
Pharmaceutical companies put a lot of stock in innovation. Indeed, it's the very watchword of their existence. But it's the innovation of chemists working in a laboratory creating lifesaving drugs, not of engineers working in a factory resolving production-line inefficiencies. [journalism, global markets]
Small to medium-sized businesses have many reasons to consider upgrading from shared hosting to a virtual private server (VPS). VPSs can rival some features of dedicated servers and the cloud at a fraction of the cost. Those include improved security, more bandwidth, disk space and uptime, greater flexibility and control over things like portals, and privacy policy. The list goes on. [sponsored content, tech, ghostwritten]
The man is a gambler. Say what you like about the 45th president of the United States, but there is no denying the breadth of his achievement or the level of risk he took to get there. This reality TV star broke, upended and openly mocked every rule the political class ever held dear, spent one tenth the money of his opponent 's campaign, and yet somehow still managed to pull off one of the most astonishing political victories in the history of western civilisation. [journalism, politics]