Canada
Estela Vázquez Pérez, MSc IT, CHRL, Prosci, CTDP, is an award‑winning People and Culture leader and Founder of the Employee Experience Institute. She specializes in using artificial intelligence and data‑analytics to design employee and customer journeys that directly support commercialization, from product concept through market launch, and growing new markets. Drawing on her background in information technology management and marketing, she partners with CEOs to gather data, create models that compound learning from the data, enable revenue‑focused decisions, and increase proximity with customers.
Over the past two decades, Estela has led workplace transformations for organizations such as RBC, Scotiabank, Shoppers Drug Mart, and Extendicare integrating people‑data, market insights and behavioral science to attract, develop and retain critical talent in highly competitive Financial and Healthcare sectors. Her work connects the dots between brand promise, frontline experience and customer outcomes, ensuring that product and service innovations are supported by the right skills, culture and leadership at every touchpoint. She builds measurement frameworks that link engagement, learning and performance analytics to business outcomes, enabling leaders to see how changes in the employee journey drive adoption, cross‑sell, retention and client loyalty.
As a trusted advisor to CEOs, Estela helps executive teams harness AI‑driven insights to personalize learning, optimize workforce planning, and design human‑centred, tech‑enabled journeys for employees and customers. She is known for turning qualitative and quantitative insights into practical roadmaps that align HR, marketing, and product teams around shared growth metrics.
A sought‑after keynote speaker, she equips leaders with actionable tools to build data‑literate, experiment‑driven cultures where employee experience becomes a strategic engine for product commercialization and sustainable growth.
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Keynote Video In this keynote video, hear from Estela Vazquez Perez , Director of Employment Brand at the Royal Bank of Canada (RBC), as she discusses how RBC has achieved its current brand power. With more than 79,000 people in 46 countries, Brand Finance ...
Webcast Join this webcast to hear Sara Stowe, Talent Acquisition Partner at Smarsh share insights on how to build a strategy for attracting and hiring passive candidates whether it's high-volume recruiting or highly-specialized searches.
Research In this keynote video, hear from Estela Vazquez Perez , Director of Employment Brand at the Royal Bank of Canada (RBC), as she discusses how RBC has achieved its current brand power.
Keynote Video In this keynote video, hear from Estela Vazquez Perez , Director of Employment Brand at the Royal Bank of Canada (RBC), as she discusses how RBC has achieved its current brand power. With more than 79,000 people in 46 countries, Brand Finance ...
Fourth generation recruiting: learn why your data, design and digital capability matter AI is required. You can't do it all on your own. Explore great examples of AI to help you manage relationships with talent.
Research Director, Employment Brand, Royal Bank of Canada Estela is a catalyst for positive change, genuinely interested in human kind and society. She has a strong foundation in brand management, marketing, analytics and emerging technologies.
Jose Tolovi Neto | Estela Vazquez Perez | Brett Minchington | Stephen Fogarty | Sarah Pressuto | Tova White
Infographic Onboarding is both an art and a science. Poor onboarding contributes to a shockingly high attrition rate among recent hires. In this HCI infographic, learn more about onboarding challenges and their solutions, along with links to additional ...
Webcast New technologies, new social media networks, and new generations in the workforce interact in a social ecosystem that recruiters have to learn how to navigate and engage candidates in. What do you need to know now to stand out?