Erica Falkner

Trusted content in the AI era: How to maximize accuracy

Discover how attorneys and law firms can rise to the AI challenge with trusted content and answers.

Why small law firms need professional-grade AI, not consumer tools

While consumer AI tools may seem cost-effective, they come with inherent risks. Discover why legal professionals who rely on professional-grade AI have a competitive edge.

The role of well-designed prompts in applying AI to legal work

With GenAI technology, the quality of your output hinges on your ability to create targeted quality prompts. Learn how now.

Best practices for new general counsel

Whether preparing for your first general counsel position or looking to refine your approach, this white paper provides the insights and tools you need to succeed.

Claims Explorer: Powered by legal expertise

Discover how Claims Explorer is increasing the speed and accuracy with which legal professionals can identify relevant claims.

Actionable content strategies for law firms

Tips for how law firms can prime their content to get Google’s attention using E-E-A-T guidelines and topic modeling, as well as advice on how to optimize content for Google AI overviews and snippets.

Unlock efficiency: How AI helps smaller law firms thrive in a competitive legal landscape

Discover how AI solutions help small law practitioners reclaim valuable time, focus on serving clients, and drive growth

4 GenAI best practices for courts to consider

Not all GenAI technology can meet the unique needs of state and federal courts. Here are four factors courts must consider when selecting a GenAI vendor.

GenAI technology in the court system: Requirements and capabilities

Today forward-thinking legal professionals and court staff are using generative AI (GenAI) technology to complete arduous and time-consuming legal tasks that previously took weeks to complete, in a matter of minutes.

How to find legal cases by particular judge or entity

The best way for an attorney to ensure that they are relying on arguments that reflect the true nature of the law is to use KeyCite on Westlaw. Get step-by-step instructions.

Your next client 101: What makes legal consumer tick and how you can reach them

Discover how legal consumers make hiring decisions and how to connect with and win them over.

Legal consumers control your firm’s reputation — they also can help you manage it

Get steps your law firm can take to actively manage online reviews and comments.

5 things you need for effective digital marketing

We explore five digital marketing tools that can help take your small law firm to the next level.

Your law firm is a brand. What do you want that brand to be?

Learn how to use an integrated digital marketing approach to quickly, clearly, and succinctly let your brand attributes take center stage.

Virtuwell Online Clinic Website

I wrote all of the copy for Virtuwell's website including all headings, body copy, video scripts and FAQs.

Virtuwell Facebook post

We 💜 the Minnesota State Fair and providing fast and affordable care and treatment for 60+ common conditions. Start a visit today 🎆🎡https://www.virtuwell.com/get-started

Virtuwell Facebook post

Looking for a discreet way to test for STIs and get treatment at home? Check out our at-home STI testing and treatment options. https://www.virtuwell.com/interview/chlamydia-gonorrhea-trichomoniasis

Virtuwell Facebook post

Bladder infections are a type of UTI, but not all UTIs are bladder infections. Learn more and why it matters at our blog. https://blog.virtuwell.com/bladder-infection-vs-uti-whats-the-difference/

Virtuwell Facebook post

Learn more about how we help women with everyday health conditions, every day. https://blog.virtuwell.com/online-womens-healthcare/

Virtuwell Facebook post

When you find a tick on you or suspect that a tick bite is behind that rash or bump, it’s important to know which symptoms could be a sign of an allergic reaction or tickborne disease. https://blog.virtuwell.com/tick-bites-what-you-need-to-know/

Virtuwell Facebook post

From colds, coughs and pink eye to diaper rash, impetigo and ear infections, get the care your little one needs to feel better, from the comfort of home. https://www.virtuwell.com/our-services/kids-health

Virtuwell Facebook post

Because life doesn’t stop when health issues pop up. Virtuwell – providing an easier, faster and more affordable way to get care on your terms.

Virtuwell patient email

Virtuwell patient email

Virtuwell patient email

This is a patient email that was sent to a segmented list to promote treatment of rashes.

Virtuwell patient email

This is an example of an email sent to targeted patients for acne treatment.

Virtwell patient email

Stubborn acne on your chin, jaw, neck or back? It could be hormonal acne

Where breakouts occur provides clues about the underlying cause. And pimples on the chin, jaw, neck and back indicate hormonal acne.

Social connection and your health

Reading Time: 3 minutes Social connection and your health Reviewed by Theresa H. Care Delivery Manager & Family Nurse Practitioner Time saver min read Humans are social beings. And just like you need fresh air, clean water and nutritious food to thrive, you also need meaningful relationships in your life.

Self-care for moms

Moms give a lot of their time and physical, emotional and mental capacity to their families. Here are five ways moms can prioritize their own health and happiness.

Healthy skin is always in

Healthy skin doesn't just happen. It's important to pay attention to and care for your skin. We share 5 tips to help keep your skin healthy and happy year-round.

Vaginal health 101

Vaginal health is an important component of overall health. Learn how to help keep your vagina happy and healthy.

Overcome winter woes by staying active

Winter's cold temperatures can make you want to hibernate. We share six ways to enjoy winter and move your body.

6 small changes that yield big benefits

When it comes to boosting overall health, small changes can yield big benefits. We share six things you can do today to improve your health.

Holiday season health hacks

Holiday gatherings mean viruses & germs are being shared freely and widely. We share holiday season health hacks for your home, body & mind.

Kids and coughs: What parents need to know

When your child has a cough, you want to know why and how to help them feel better. We discuss kids and coughs and offer cough-quieting tips.

Fighting a daycare illness? You need an ally

For kids illnesses like colds & pink eye are par for the course. Learn more about how to get online treatment for common daycare illnesses.

Viral vs. bacterial pink eye

A pink eye infection can be caused by a virus or bacteria. Learn more about what's behind your infection and how to get treatment online.

Stages of shingles

Shingles is a viral infection that people who have had chicken pox may develop. Learn more about the stages of shingles and how to get treatment online.

7 common summer skin rashes in children

Summer skin is exposed to all sorts of irritants that can cause rashes. We explore 7 common summer skin rashes in children and how to get online treatment.

How to treat bug bites

Spending time outdoors puts you at risk for bug bites and stings. Learn more about how to treat bug bites at home and when to seek medical care.

Can you develop seasonal allergies later in life?

Suddenly suffering from seasonal allergies? Turns out you can develop seasonal allergies later in life. Learn how to get online treatment.

6 tips to make peace with stress

Stress is part of life and you can't avoid it. But you can learn to manage stress in healthier ways. We share 6 stress management tips.

Diflucan: One-dose yeast infection treatment

Looking for a fast way to treat a yeast infection? Get diflucan one-dose yeast infection treatment online at Virtuwell.

Why does it burn when I pee? Conditions that cause painful urination

You shouldn't experience pain or burning when urinating. Here are conditions that may be causing you to ask why does it burns when I pee?

At-home & online treatment options for mastitis

Learn more about why you may develop a clogged duct or breast infection (mastitis) happens and how to get fast and affordable online treatment from Virtuwell.

What antibiotics treat a UTI?

Have a urinary tract infection? To cure a UTI, you must kill the bacteria that's causing the infection with antibiotics. We share antibiotics to treat a UTI.

Pill, patch or ring: Getting prescription birth control online

Learn more about your birth control options. Is the pill, patch or ring right for you? Discover how to get prescription birth control online at Virtuwell

3 self-care tips for mind and body

To do and be your best, it's important to take care of your body and mind. Need a little help? We share 3 self-care tips.

Yes, you can get genital herpes treatment online

Learn how to manage symptoms associated with genital herpes and get treatment safely, affordably and quickly with Virtuwell's online clinic.

How to find the best cold medicine for your symptoms

When you have a cold, you want to feel better fast. But choosing the best over-the-counter cold medicine for your symptoms isn't easy.

How to get rid of a cold fast: Dos & Don'ts

When the common cold strikes, your focus is on finding ways to feel better. We break down the dos and don'ts when it comes to getting rid of a cold fast.

Why do I keep getting BV?

For many women who get BV, the infection comes back. Learn more about recurrent bacterial vaginosis and how to get online treatment.

Why do I get chlorine rash after swimming?

Swimming in pools can lead to itchy and painful rashes. Learn more about chlorine rash and how to get treatment online.

UTI treatments: what works and what doesn't

There is a lot of bad info around UTI remedies promising fast relief. We discuss which treatments work and how to quickly get UTI treatment online at Virtuwell.

Tick bites: What you need to know

Tick and insect bites are common summer conditions. Learn ways to prevent and treat bug and tick bites and how to get online medical care through Virtuwell.

How to prevent & treat eczema flare-ups

We provide tips on how to prevent and treat eczema. If you need online diagnosis and treatments for eczema quickly, start a visit 24/7 at Virtuwell.com.

Online healthcare? These common conditions can be treated virtually

Virtual care options like Virtuwell, the online clinic at HealthPartners, provide a convenient way to quickly treat common health conditions.

Home remedies won't clear up a yeast infection, but here's what does

Learn more about vaginal yeast infections, why home remedies won't clear up a yeast infection and how to get fast and convenient prescription treatment online today.