Emma McDonald

Writer, game developer and content creator based in Glasgow, Scotland. I have experience writing fiction, copywriting and creating content for a variety of different media including blogs, podcasts and social media content.

Currently working at Avid Games as Live Ops Content Manager on CCG, Eerie Worlds. On Eerie Worlds, I plan and co-ordinate the release of all live ops content while also creating and editing most player-facing communication (news, push notifications, etc). I have also been responsible for creating and maintaining the game's lore and story mode - The Grimoire. I research and write all card backs, meaning that I spend quite a bit of time in the worlds of cryptids, ghosts and mythological beings. So while my job title may say "Content Manager", I consider myself a bit of a Monster Hunter!

I taught for East Renfrewshire council for four years then spent three years maintaining Forbidden Planet’s subscription service, followed by a year on the communications team with the Scottish Qualifications Authority. Spent 3 years at Glasgow Film Theatre as Youth Programme Officer, working on the 15-25 programme and supporting their education work.

In my personal projects, I podcast and I write fiction. First YA novel, GHOSTED, was published by Gen Z Publishing in June 2023. Before having my little girl, I streamed games on Twitch, building and maintaining a community on Discord as well as doing all of my own design and promotion of the channel.