South Africa
Experienced marketing professional with nine years of expertise in the various facets of the tourism industry, specialising in digital communications, brand and lodge management.
Website Copy
Using the information provided in a monthly report, I rewrite the stories to portray exciting sightings, interesting weather conditions and an overall reflection of the month passed.
Using the information provided by the Grootbos Foundation, I have the task of curating and writing a monthly blog post detailing the most exciting stories.
Working closely with a UX team member, I crafted the copy for the Dining Experience page, ensuring it effectively conveyed the brand’s unique experience.
I collaborated closely with the UX team to craft compelling copy for the Grootbos Professional Guiding Academy webpage on the Grootbos website. Since this was the inaugural enrollment, my focus was on clearly communicating the Academy’s purpose and offerings to prospective students.
Social Media
I crafted a social post using a video of a hyena darting away with the stolen leg of an antelope. With little information provided, I used my knowledge of hyena behaviour to bulk up the social post, giving the piece context.
Two Spotted Eagle owls had been caught on the camera trap on the Grootbos Reserve. I used the footage to craft a social media post that received over 1 million views on Facebook.
Inspired by the work on the Grootbos Florilegium, I created a social post describing the artist's ability to capture the plant's striking natural beauty while ensuring the piece is scientifically accurate.
After Grootbos received the Global Responsible Tourism Award for Employing and Upskilling Local Communities, I was tasked with creating a social post to communicate how the brand was honoured to have won this prestigious award.
Using the information the Grootbos Foundation provided, I crafted a social media post about a Rising Star in the Community of Gansbaai.
Inspired by the passion and care the Grootbos Foundation's Green Team takes to ensure the gardens at Grootbos are kept spectacularly wild and neat, I crafted a social media post to honour the team members and their ability to awaken a horticulturist with you.