Leslie

Founder and CEO

United States

On paper, I’m a brand strategist, storyteller, and translator of big ideas. In practice, I’m the one people call when the message matters and the moment can’t be missed. I move between technology, culture, and commerce with the ease of someone fluent in both boardroom strategy and back-of-the-napkin inspiration, distilling complexity into narratives that feel inevitable once told. My work has shaped AI platforms, guided founders through market chaos, and given brands the clarity to step boldly into their next chapter.

I build stories from the inside out, finding the quiet truth and the spark that turns information into something unforgettable. Whether I’m decoding the language of emerging tech, shaping a brand voice that feels like a trusted friend, or building content ecosystems that earn attention, my compass is always the same: clarity, resonance, and results. Because when the right words meet the right moment, they don’t just tell a story—they change the conversation.

Portfolio
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🧭 Bae Before Bot

The Billion-Dollar Industry of Loneliness and the Future of Emotional Infrastructure There's a quiet economy growing around our deepest emotional need. Connection.

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Swipe Right on Yourself First

A People's Guide to Not Getting Replaced by AI in Your Love Life We used to worry about dating fatigue. Now we quietly compete with machines that never flake.

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Small biz dreams die in the clauses, not the costs. | Leslie Murdock

Small biz dreams die in the clauses, not the costs. "Where's the $100 million?" That moment was not just a question at a forum. It was a signal flare for every small business owner who has ever watched survival hinge on terms they barely had the power to negotiate.

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Excellence Has Enemies

And they're not always who you think There is a particular kind of silence that descends when you walk into a room and realize you're no longer being celebrated-but studied. A pause when your name is mentioned.

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📣 AI Wrote the Email. You'll Still Get the Fine.

Here's what no one tells you when you start using AI for marketing: It doesn't matter how fast your funnel is if it's not compliant. And it doesn't matter that AI helped you scale-if it also exposed you to a $50,000 fine.

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When the Prompt Becomes the Problem

😵‍💫A field guide to staying sane when your AI's giving main character energy and no receipts Yesterday, my AI told me Elon Musk trademarked empathy. Today?

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🧠 What Happens When the Code Starts Listening?

🧠 What Happens When the Code Starts Listening A Developer Keynote Reflection on the Rise of Agentic AI What is Project Astra? Project Astra is Google's next-level ambient AI agent, revealed at I/O 2025. More than a chatbot, it acts like a co-pilot-listening, watching, and interpreting your environm